The Smart Card Awards Asia 2012 - Best Co-Branded Card
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1. Best Co-Branded Card nomination form

 
Thank you for choosing to nominate for the category Best Co-Branded Card

About this category:
The judges will be looking for the most innovative co-branded card launch, successful partnership strategy and new technology deployment. They will take into account revenue growth and other KPIs, but the judges will primarily be looking for evidence of innovation. This category is open to credit, debit or prepaid cards.
The award will be given to two organisations that have demonstrated the ability to launch a commercially successful co-branded product.

Open to:
All in the financial services, retail, transportation and government sectors

Criteria:
Entrants should provide details of:
• Drivers behind co-branded product launch
• Differentiation in areas such as rewards, scope, market, geographical reach, level of service and/or customer care
• Partnership appeal and satisfaction
• Technology and/or business innovation

For more information, please contact Ms. Jade Lee at terrapinn.sales@gmail.com. or +65 6322 2743.

Nominations will close on 1, March 2012.

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1. Name of nominated company

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2. To enter this category, you must answer the following questions:

1. What is your card called and when was it introduced?
2. How have you differentiated your card from your competitors?
3. In what ways has each partner benefited from this collaboration?
4. How many customers have been acquired in all for this card since June 2011? Did this beat the initial forecasts?
5. What is the added value proposition for the consumers of both organizations, with this product?
6. What is your customer retention rate since June 2011?
7. Is the card EMV compliant?
8. What is the total value of transactions on the card between June 2011 and now?
9. How does this card complement the existing portfolio of cards of both organisations?
10. What are the 3 main customer benefits to using this card?

3. SMART Card Awards Ceremony & Dinner (25th April 2012, 6pm) - We would like to know about your interest in participating in the awards ceremony. For further enquiries and to RSVP kindly contact Ms. Jade Lee at terrapinn.sales@gmail.com.

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4. Thank you. Please complete your details here:

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5. Thank you. Please complete your partner's details here:

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6. Please provide a URL of the nominated company

7. Optional - Include the URL of the nominated project or product

Thank you for your nomination. You have now successfully completed a nomination for the Best Co-Branded Card award.

Don't forget you can nominate yourself for more than one category. Why not complete another form for a different category?

The shortlist will be available in mid-March 2012. We will be in touch then.

Good luck!