Exit this survey Automotive Digital Marketing Survey 1. Default Section Question Title * 1. Please describe your position at your car dealership: Owner/Partner CEO/CFO/CMO GM GSM ISM Salesperson Service Manager Parts Manager Employee Other Question Title * 2. How many OEM new car franchise locations are in your organization? If you have five Jeep Chrysler Dodge stores you would answer five. If you have a BMW, Ford and Hyundai store you would answer 3. 1 2 3 4 5-10 10-20 >20 Independent Dealer Question Title * 3. Please rate your organization's use of the following Internet Marketing tools, social media platforms and online strategies. not using ready to start just beginning regular user super user N/A Facebook Facebook not using Facebook ready to start Facebook just beginning Facebook regular user Facebook super user Facebook N/A Twitter Twitter not using Twitter ready to start Twitter just beginning Twitter regular user Twitter super user Twitter N/A Flickr Flickr not using Flickr ready to start Flickr just beginning Flickr regular user Flickr super user Flickr N/A Youtube Youtube not using Youtube ready to start Youtube just beginning Youtube regular user Youtube super user Youtube N/A Microsites Microsites not using Microsites ready to start Microsites just beginning Microsites regular user Microsites super user Microsites N/A Blogging Blogging not using Blogging ready to start Blogging just beginning Blogging regular user Blogging super user Blogging N/A Link Building Link Building not using Link Building ready to start Link Building just beginning Link Building regular user Link Building super user Link Building N/A Press Releases Press Releases not using Press Releases ready to start Press Releases just beginning Press Releases regular user Press Releases super user Press Releases N/A Testimonial Videos Testimonial Videos not using Testimonial Videos ready to start Testimonial Videos just beginning Testimonial Videos regular user Testimonial Videos super user Testimonial Videos N/A Walk-Around Car Videos Walk-Around Car Videos not using Walk-Around Car Videos ready to start Walk-Around Car Videos just beginning Walk-Around Car Videos regular user Walk-Around Car Videos super user Walk-Around Car Videos N/A Google Adwords Google Adwords not using Google Adwords ready to start Google Adwords just beginning Google Adwords regular user Google Adwords super user Google Adwords N/A Internet Reputation Management Internet Reputation Management not using Internet Reputation Management ready to start Internet Reputation Management just beginning Internet Reputation Management regular user Internet Reputation Management super user Internet Reputation Management N/A Question Title * 4. Please score the Owner/Partner of the store which you are employed on their general understanding and high level knowledge of how to leverage this tool/strategy for the dealership: No Clue Just starting to ask questions Beginner Peer Leader Super User Facebook Facebook No Clue Facebook Just starting to ask questions Facebook Beginner Facebook Peer Leader Facebook Super User Twitter Twitter No Clue Twitter Just starting to ask questions Twitter Beginner Twitter Peer Leader Twitter Super User Search Engine Optimization Search Engine Optimization No Clue Search Engine Optimization Just starting to ask questions Search Engine Optimization Beginner Search Engine Optimization Peer Leader Search Engine Optimization Super User Microsites Microsites No Clue Microsites Just starting to ask questions Microsites Beginner Microsites Peer Leader Microsites Super User Blogging Blogging No Clue Blogging Just starting to ask questions Blogging Beginner Blogging Peer Leader Blogging Super User Video Video No Clue Video Just starting to ask questions Video Beginner Video Peer Leader Video Super User Consumer Reviews Consumer Reviews No Clue Consumer Reviews Just starting to ask questions Consumer Reviews Beginner Consumer Reviews Peer Leader Consumer Reviews Super User Question Title * 5. Please score the General Manager of the store which you are employed on their general understanding and high level knowledge of how to leverage this tool/strategy for the dealership: No Clue Just starting to ask questions Beginner Peer Leader Super User Facebook Facebook No Clue Facebook Just starting to ask questions Facebook Beginner Facebook Peer Leader Facebook Super User Twitter Twitter No Clue Twitter Just starting to ask questions Twitter Beginner Twitter Peer Leader Twitter Super User Search Engine Optimization Search Engine Optimization No Clue Search Engine Optimization Just starting to ask questions Search Engine Optimization Beginner Search Engine Optimization Peer Leader Search Engine Optimization Super User Microsites Microsites No Clue Microsites Just starting to ask questions Microsites Beginner Microsites Peer Leader Microsites Super User Blogging Blogging No Clue Blogging Just starting to ask questions Blogging Beginner Blogging Peer Leader Blogging Super User Video Video No Clue Video Just starting to ask questions Video Beginner Video Peer Leader Video Super User Consumer Reviews Consumer Reviews No Clue Consumer Reviews Just starting to ask questions Consumer Reviews Beginner Consumer Reviews Peer Leader Consumer Reviews Super User Question Title * 6. Please score the Internet Sales Manager (if applicable) of the store which you are employed on their general understanding and high level knowledge of how to leverage this tool/strategy for the dealership: No Clue Just starting to ask questions Beginner Peer Leader Super User Facebook Facebook No Clue Facebook Just starting to ask questions Facebook Beginner Facebook Peer Leader Facebook Super User Twitter Twitter No Clue Twitter Just starting to ask questions Twitter Beginner Twitter Peer Leader Twitter Super User Search Engine Optimization Search Engine Optimization No Clue Search Engine Optimization Just starting to ask questions Search Engine Optimization Beginner Search Engine Optimization Peer Leader Search Engine Optimization Super User Microsites Microsites No Clue Microsites Just starting to ask questions Microsites Beginner Microsites Peer Leader Microsites Super User Blogging Blogging No Clue Blogging Just starting to ask questions Blogging Beginner Blogging Peer Leader Blogging Super User Video Video No Clue Video Just starting to ask questions Video Beginner Video Peer Leader Video Super User Consumer Reviews Consumer Reviews No Clue Consumer Reviews Just starting to ask questions Consumer Reviews Beginner Consumer Reviews Peer Leader Consumer Reviews Super User Question Title * 7. What percentage of your advertising and marketing budget is for online media; lead purchasing, seo, sem, blogging, websites, microsites, IRM, press releases, social media, banner ads, Google Adwords, car inventory portals, etc.? < 10% 10-20% 20-30% 30-40% 40-50% 50-60% 60-70% 70-80% 80-90% >90% don't know Question Title * 8. What is the overall score you would give your dealership in their ability to be competitive online in your local market when a consumer searches for a new or used car that you sell in Google, Yahoo and Bing. Poor Weak Average Very Strong We Dominate Question Title * 9. Do you have a written policy that governs the actions of employees for their participation or involvement with: Yes No Don't Know Facebook Facebook Yes Facebook No Facebook Don't Know Twitter Twitter Yes Twitter No Twitter Don't Know Blogging Blogging Yes Blogging No Blogging Don't Know Customer Reviews Customer Reviews Yes Customer Reviews No Customer Reviews Don't Know Question Title * 10. Does your dealership send employees to automotive conferences (NADA, Digital Dealer, Driving Sales, JD Powers) and regional seminars specifically for Internet Marketing skills development? Yes No Don't Know Question Title * 11. Indicate how your car dealership budgets will be affected in 2010 for marketing, branding or advertising? Increase Decrease Stay The Same No Budget Allocated Don't Know Newspapers Newspapers Increase Newspapers Decrease Newspapers Stay The Same Newspapers No Budget Allocated Newspapers Don't Know Radio Radio Increase Radio Decrease Radio Stay The Same Radio No Budget Allocated Radio Don't Know TV TV Increase TV Decrease TV Stay The Same TV No Budget Allocated TV Don't Know Google Adwords (SEM) Google Adwords (SEM) Increase Google Adwords (SEM) Decrease Google Adwords (SEM) Stay The Same Google Adwords (SEM) No Budget Allocated Google Adwords (SEM) Don't Know SEO SEO Increase SEO Decrease SEO Stay The Same SEO No Budget Allocated SEO Don't Know Microsites Microsites Increase Microsites Decrease Microsites Stay The Same Microsites No Budget Allocated Microsites Don't Know Social Media Social Media Increase Social Media Decrease Social Media Stay The Same Social Media No Budget Allocated Social Media Don't Know Walk-Around Video Walk-Around Video Increase Walk-Around Video Decrease Walk-Around Video Stay The Same Walk-Around Video No Budget Allocated Walk-Around Video Don't Know Video Testimonials Video Testimonials Increase Video Testimonials Decrease Video Testimonials Stay The Same Video Testimonials No Budget Allocated Video Testimonials Don't Know Banner Advertising Banner Advertising Increase Banner Advertising Decrease Banner Advertising Stay The Same Banner Advertising No Budget Allocated Banner Advertising Don't Know Internet Reputation Management Internet Reputation Management Increase Internet Reputation Management Decrease Internet Reputation Management Stay The Same Internet Reputation Management No Budget Allocated Internet Reputation Management Don't Know Next
