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* 1. Please describe your position at your car dealership:

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* 2. How many OEM new car franchise locations are in your organization? If you have five Jeep Chrysler Dodge stores you would answer five. If you have a BMW, Ford and Hyundai store you would answer 3.

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* 3. Please rate your organization's use of the following Internet Marketing tools, social media platforms and online strategies.

  not using ready to start just beginning regular user super user N/A
Facebook
Twitter
Flickr
Youtube
Microsites
Blogging
Link Building
Press Releases
Testimonial Videos
Walk-Around Car Videos
Google Adwords
Internet Reputation Management

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* 4. Please score the Owner/Partner of the store which you are employed on their general understanding and high level knowledge of how to leverage this tool/strategy for the dealership:

  No Clue Just starting to ask questions Beginner Peer Leader Super User
Facebook
Twitter
Search Engine Optimization
Microsites
Blogging
Video
Consumer Reviews

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* 5. Please score the General Manager of the store which you are employed on their general understanding and high level knowledge of how to leverage this tool/strategy for the dealership:

  No Clue Just starting to ask questions Beginner Peer Leader Super User
Facebook
Twitter
Search Engine Optimization
Microsites
Blogging
Video
Consumer Reviews

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* 6. Please score the Internet Sales Manager (if applicable) of the store which you are employed on their general understanding and high level knowledge of how to leverage this tool/strategy for the dealership:

  No Clue Just starting to ask questions Beginner Peer Leader Super User
Facebook
Twitter
Search Engine Optimization
Microsites
Blogging
Video
Consumer Reviews

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* 7. What percentage of your advertising and marketing budget is for online media; lead purchasing, seo, sem, blogging, websites, microsites, IRM, press releases, social media, banner ads, Google Adwords, car inventory portals, etc.?

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* 8. What is the overall score you would give your dealership in their ability to be competitive online in your local market when a consumer searches for a new or used car that you sell in Google, Yahoo and Bing.

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* 9. Do you have a written policy that governs the actions of employees for their participation or involvement with:

  Yes No Don't Know
Facebook
Twitter
Blogging
Customer Reviews

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* 10. Does your dealership send employees to automotive conferences (NADA, Digital Dealer, Driving Sales, JD Powers) and regional seminars specifically for Internet Marketing skills development?

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* 11. Indicate how your car dealership budgets will be affected in 2010 for marketing, branding or advertising?

  Increase Decrease Stay The Same No Budget Allocated Don't Know
Newspapers
Radio
TV
Google Adwords (SEM)
SEO
Microsites
Social Media
Walk-Around Video
Video Testimonials
Banner Advertising
Internet Reputation Management

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