Thank you for taking the time to participate in the Asia Travel Insights Survey 2011. Your input is important to us to capture the insights and the latest in the travel industry.
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1
. Please indicate which of the following your business belongs to:
Please indicate which of the following your business belongs to:
Travel agent
Online travel agent
Airline
Hotel
Corporate travel manager
Car Rental provider
Cruise provider
Rail provider
Other (please specify)
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2
. Which of these drivers do you think will affect the Asia travel industry greatly in 2012?
[You may select more than one answer]
Which of these drivers do you think will affect the Asia travel industry greatly in 2012? [You may select more than one answer]
Key emerging markets
Reduced barriers to entry
Fluctuation in fuel prices
Green initiatives
Online growth
Mobile technology
Ancillary services
Industry consolidation
Asia economic growth
Other (please specify)
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3
. In what way(s) will your business be affected by these key drivers?
[Please answer once per row]
Increase
Decrease
Unaffected
Efficiency
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In what way(s) will your business be affected by these key drivers? [Please answer once per row] Efficiency Increase
Efficiency Decrease
Efficiency Unaffected
Technological infrastructure
Technological infrastructure Increase
Technological infrastructure Decrease
Technological infrastructure Unaffected
Risk/ uncertainty
Risk/ uncertainty Increase
Risk/ uncertainty Decrease
Risk/ uncertainty Unaffected
Revenue
Revenue Increase
Revenue Decrease
Revenue Unaffected
Regional expansion
Regional expansion Increase
Regional expansion Decrease
Regional expansion Unaffected
Operational excellence/productivity
Operational excellence/productivity Increase
Operational excellence/productivity Decrease
Operational excellence/productivity Unaffected
Other (please specify)
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4
. Please select the top 3 Asia Pacific markets that you think have been driving the industry in 2011?
[Please indicate which of markets you would rank 1st, 2nd and 3rd]
1st
2nd
3rd
China
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Please select the top 3 Asia Pacific markets that you think have been driving the industry in 2011? [Please indicate which of markets you would rank 1st, 2nd and 3rd] China 1st
China 2nd
China 3rd
Hong Kong
Hong Kong 1st
Hong Kong 2nd
Hong Kong 3rd
India
India 1st
India 2nd
India 3rd
Indonesia
Indonesia 1st
Indonesia 2nd
Indonesia 3rd
Japan
Japan 1st
Japan 2nd
Japan 3rd
Macau
Macau 1st
Macau 2nd
Macau 3rd
Malaysia
Malaysia 1st
Malaysia 2nd
Malaysia 3rd
South Korea
South Korea 1st
South Korea 2nd
South Korea 3rd
Singapore
Singapore 1st
Singapore 2nd
Singapore 3rd
Taiwan
Taiwan 1st
Taiwan 2nd
Taiwan 3rd
Thailand
Thailand 1st
Thailand 2nd
Thailand 3rd
Vietnam
Vietnam 1st
Vietnam 2nd
Vietnam 3rd
Other (please specify)
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5
. Please select the top 3 Asia Pacific markets that you think will drive the industry in 2012?
[Please indicate which of markets you would rank 1st, 2nd and 3rd]
1st
2nd
3rd
China
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Please select the top 3 Asia Pacific markets that you think will drive the industry in 2012? [Please indicate which of markets you would rank 1st, 2nd and 3rd] China 1st
China 2nd
China 3rd
Hong Kong
Hong Kong 1st
Hong Kong 2nd
Hong Kong 3rd
India
India 1st
India 2nd
India 3rd
Indonesia
Indonesia 1st
Indonesia 2nd
Indonesia 3rd
Japan
Japan 1st
Japan 2nd
Japan 3rd
Macau
Macau 1st
Macau 2nd
Macau 3rd
Malaysia
Malaysia 1st
Malaysia 2nd
Malaysia 3rd
South Korea
South Korea 1st
South Korea 2nd
South Korea 3rd
Singapore
Singapore 1st
Singapore 2nd
Singapore 3rd
Taiwan
Taiwan 1st
Taiwan 2nd
Taiwan 3rd
Thailand
Thailand 1st
Thailand 2nd
Thailand 3rd
Vietnam
Vietnam 1st
Vietnam 2nd
Vietnam 3rd
Other (please specify)
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6
. Please pick the top 2 options for businesses in the travel industry to tap into these markets?
[Please choose 2 responses]
Please pick the top 2 options for businesses in the travel industry to tap into these markets? [Please choose 2 responses]
Capitalising on social media
Capitalising on mobile technology
Lowering prices
Organising travel and knowledge fairs
Partnering with local organisations
Other (please specify)
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7
. Please share your reasons as to your choices above (from question 6)
Please share your reasons as to your choices above (from question 6)
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8
. Which segment of the travel industry do you think is experiencing the greatest growth? [Single Response]
Which segment of the travel industry do you think is experiencing the greatest growth? [Single Response]
Monetisation of ancillary services (baggage fees, food, etc)
Air travel
Rail
Low cost carriers
Hotels
Tour packages
Corporate travel
Niche travel (e.g. eco-travel, medical tourism, volunteerism, etc.)
Online travel
Other (please specify)
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9
. Why do you think this segment of the travel industry (chosen in question 8) is experiencing the greatest growth?
Why do you think this segment of the travel industry (chosen in question 8) is experiencing the greatest growth?
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10
. What do you think will be the key focus areas of investment for your company in the 2011-2012 period?
[You may select more than one answer]
What do you think will be the key focus areas of investment for your company in the 2011-2012 period? [You may select more than one answer]
Technology
Manpower
Skills Upgrading
Marketing
Diversification
Consolidation of Strengths
Other (please specify)
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11
. Please share your reason for choice(s) above (question 10)
Please share your reason for choice(s) above (question 10)
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12
. What travel destinations/hotspots do you think will attract the most travellers in 2012?
What travel destinations/hotspots do you think will attract the most travellers in 2012?
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13
. What areas of technology has your business invested in over the past year?
[You may select more than one answer]
What areas of technology has your business invested in over the past year? [You may select more than one answer]
HTML 5
Social media
Online payment modes
Mobile apps
Mobile-specific websites
Location based services
M-commerce
Near field communications
Augmented reality
Cloud computing
Other (please specify)
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14
. What areas of technology is your business looking to tap into over the next year?
[You may select more than one answer]
What areas of technology is your business looking to tap into over the next year? [You may select more than one answer]
HTML 5
Social media
Online payment modes
Mobile apps
Mobile-specific websites
Location based services
M-commerce
Near field communications
Augmented reality
Cloud computing
Other (please specify)
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15
. Why is your business considering investment in the above (question 14) areas?
(I.e. how great will the technology impact your business?)
Why is your business considering investment in the above (question 14) areas? (I.e. how great will the technology impact your business?)
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16
. In what areas are the new entrants in the travel chain having the biggest impact?
[You may select more than one answer]
In what areas are the new entrants in the travel chain having the biggest impact? [You may select more than one answer]
Travel search (Info-mediaries who allow customer to search and book directly from suppliers’ CRSs)
Content Aggregator (one-stop shop travel services to customers)
Online travel discounter (backed by scheduled airlines in their attempts to sell last minutes of unsold seats that otherwise would have led to unused inventory)
Content distributor
Low cost carriers (LCCs)
Airline alliance portal (created by scheduled airlines to compete with content aggregators)
Other (please specify)
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17
. What are the reasons for your choice(s) made in question 16?
What are the reasons for your choice(s) made in question 16?
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18
. Who do you view are the major entrants into the travel chain?
Who do you view are the major entrants into the travel chain?
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19
. Which of the following areas are you incurring marketing expenditure?
[You may select more than one answer]
Which of the following areas are you incurring marketing expenditure? [You may select more than one answer]
Online
Social media
Mobile applications
Promotions
Coupons
Ancillary
Other (please specify)
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20
. If you are using “Online” channels to market your products and services, by how much will your marketing expenditure on online channels increase?
If you are using “Online” channels to market your products and services, by how much will your marketing expenditure on online channels increase?
More than 100%
51% to 100%
25% to 50%
Less than 25%
No change
Reduce expenditure
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21
. How do you see your firm’s growth prospects in the next 12 months?
How do you see your firm’s growth prospects in the next 12 months?
Growth of more than 20%
Growth of 10% to 20%
Growth of less than 10%
No change
Contraction
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22
. What are the reasons for your choice made in question 20?
What are the reasons for your choice made in question 20?
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23
. Please provide us with your contacts to facilitate us in send you a token of appreciation for participating in this survey.
Please provide us with your contacts to facilitate us in send you a token of appreciation for participating in this survey.
Name:
Company:
Address 1:
Address 2:
City/Town:
State/Province:
ZIP/Postal Code:
Country:
Email Address:
Phone Number:
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