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Agency Evaluation
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1.
Name
(Required.)
Marc
Natalie
Susanna
Sarah
Melissa
Eddie
Wendy
Tori
Victor
Other (please enter your name below)
*
2.
Agency
(Required.)
Pierpont
Nicely Done
Professional Sports Partners
Tandem Theory
Momentum
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3.
Rate 1-10, 10 highest
(Required.)
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Collaborative conversation, good chemistry
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Focused on our challenge (not random)
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Strategic capabilities – did they demonstrate their ability to think beyond the request
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Pro Sports MLB Savvy
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Local Houston Get "H-Town" Culture
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Can they think on their feet?
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Creative strength – do their ideas stand out?
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Technically savvy/excited about the technical nature of the assignment
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Demonstrated knowledge of Daikin – did they do their homework?
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Content strength – are they capable of writing original content?
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Content strength – are they capable of making technical content seem relatable?
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Public Relations strength
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Media strength – did they surface expected and new media opportunities
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Digital strength – are they able to connect with audiences in a modern way?
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Budget – overall does it fit our expectations?
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Budget rigor/detail – did they provide the appropriate level of detail to give us confidence in the numbers?
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Budget flexibility – does it appear they can they scale it up or down based on the discussion?
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Overall sense for the agency’s strong fit with our team and our business
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B2B Marketing strength
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B2C Marketing strength
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Is the agency results-oriented? Demonstrated that data is at the center of strategy.
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4.
Comments
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