What are the most important factors for choosing an external render engine?

 
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1. What are the most important factors for choosing an external render engine to you:
Not ImportantSomewhat ImportantImportantVery ImportantMost ImportantN/A
Price
Ease of Use
Rendering Speed
Quality of Output
Photo Realism
Flexibility
Animation Capable
SketchUp Integration
Unique Features
64-bit Support
Cross Platform (Mac/PC/Linux)
Free Asset Library
Documentation/Training/Support
Industry Standard
Personal Familiarity
Peer Recommendations
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2. What is your preferred render engine?
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