Toiletries market research Survey

1. How old is your son? (if you have more than one son in the age range, please tick all relevant ages). This survey looks specifically at this age range, so if you don't have a son within this range, thanks for stopping by but go have a cup of tea instead)

How old is your son? (if you have more than one son in the age range, please tick all relevant ages). This survey looks specifically at this age range, so if you don't have a son within this range, thanks for stopping by but go have a cup of tea instead) 6

2. What type of shampoo/shower gel does your son use?

What type of shampoo/shower gel does your son use? The same stuff the rest of the family uses

A basic kids range from a supermarket

A specialist organic range aimed at kids

Still using Johnsons or other baby/younger child products

Other

Other (please specify)

3. Do you think your son would like a toiletry range specific for boys his age?

Do you think your son would like a toiletry range specific for boys his age? Yes

Maybe

4. Would you be willing to buy your son his own range of toiletries on a regular basis?

Would you be willing to buy your son his own range of toiletries on a regular basis? Yes - he'd love it - I'd be willing to buy it online or seek it out at independent shops

Yes - but only if I could get it as part of my regular grocery shop or at a big store like Boots

No - he's happy enough using what we already have

No - unless they were cheaper than what you can already buy

I'd only buy it as a gift or very occasionally

5. How important is it for your son's toiletries to be free of 'nasties' like parabens, sulphates, petrochemicals, artificial colours/fragrances often found in mainstream products?

How important is it for your son's toiletries to be free of 'nasties' like parabens, sulphates, petrochemicals, artificial colours/fragrances often found in mainstream products? Very important - I only let him use natural products that don't contain these things

Somewhat important - I'd prefer him to use more natural products to be kinder to his skin

Not really important - at this age I think it's ok for them to use the kind of ingredients that are found in most adult bath products.

6. If there was a range of themed boys toiletries, which of these would appeal most to your son?

If there was a range of themed boys toiletries, which of these would appeal most to your son? Sports (rugby/football/cricket/swimming)

Skateboards/bikes/scooters

Army

Music (guitars/drums/rock etc)

Virtual reality (computers, screens, games)

Other

Other (please specify)

7. Which of these products would your son use? (Tick all those that apply)

Which of these products would your son use? (Tick all those that apply) Shampoo and conditioner in one

Shampoo

Conditioner

Bath/Shower wash/gel

Handwash

Bar of soap

Hand mitt

Sponge

Face cloth

Washbag

Deodorant

Lip balm

Basic moisturiser

Hair putty/gel

Nail clippers, brush and dirt scraper set

Comb

Hairbrush

8. How regularly does your son bath/shower?

How regularly does your son bath/shower? Daily

A few times a week

Weekly

Hmmm...hopefully more than once a month

9. Which of these statements best describes your son? (you can pick more than one if you have two or more boys or if there are two statements that are equally valid)

Which of these statements best describes your son? (you can pick more than one if you have two or more boys or if there are two statements that are equally valid) Getting him to get him into a bath/shower is a nightmare

He's happy enough to bath/shower but he doesn't tend to actually wash himself properly

He loves bathing/showering and does a good job cleaning himself

He's quite aware of his appearance now and wants to look/smell good

He's started to ask when he can use deodorant or hair gel

10. How would your son rate the following criteria for toiletry packaging?

	Very Important	Important	Not important
Environmentally friendly	*How would your son rate the following criteria for toiletry packaging? Environmentally friendly Very Important	Environmentally friendly Important	Environmentally friendly Not important
Look cool/slightly grown up	Look cool/slightly grown up Very Important	Look cool/slightly grown up Important	Look cool/slightly grown up Not important
Look more childlike	Look more childlike Very Important	Look more childlike Important	Look more childlike Not important
Fun to use	Fun to use Very Important	Fun to use Important	Fun to use Not important
Funny text	Funny text Very Important	Funny text Important	Funny text Not important
Easy to transport e.g. in kitbags/sleepovers	Easy to transport e.g. in kitbags/sleepovers Very Important	Easy to transport e.g. in kitbags/sleepovers Important	Easy to transport e.g. in kitbags/sleepovers Not important