Viral Marketing
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1
. Which category below includes your age?
Which category below includes your age?
13-17
18-20
21-29
30-34
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2
. Are you male or female?
Are you male or female?
Male
Female
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3
. Are you aware of marketing/advertising messages present in viral campaigns.
Are you aware of marketing/advertising messages present in viral campaigns.
Yes
No
Sometimes
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4
. With regards to viral marketing, please rank the following aspects of the internet in terms of trustworthiness. 1 being the most trustworthy and 5 being the least.
1
2
3
4
5
Forums
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With regards to viral marketing, please rank the following aspects of the internet in terms of trustworthiness. 1 being the most trustworthy and 5 being the least. Forums 1
Forums 2
Forums 3
Forums 4
Forums 5
Videos
Videos 1
Videos 2
Videos 3
Videos 4
Videos 5
Social Networks
Social Networks 1
Social Networks 2
Social Networks 3
Social Networks 4
Social Networks 5
E-mail
E-mail 1
E-mail 2
E-mail 3
E-mail 4
E-mail 5
Blogs
Blogs 1
Blogs 2
Blogs 3
Blogs 4
Blogs 5
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5
. I am more likely to pass on viral content if it is...
Strongly agree
Agree
Neither agree of disagree
Disagree
Strongly disagree
Humorous
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I am more likely to pass on viral content if it is... Humorous Strongly agree
Humorous Agree
Humorous Neither agree of disagree
Humorous Disagree
Humorous Strongly disagree
Informative
Informative Strongly agree
Informative Agree
Informative Neither agree of disagree
Informative Disagree
Informative Strongly disagree
Entertaining
Entertaining Strongly agree
Entertaining Agree
Entertaining Neither agree of disagree
Entertaining Disagree
Entertaining Strongly disagree
Out of the ordinary
Out of the ordinary Strongly agree
Out of the ordinary Agree
Out of the ordinary Neither agree of disagree
Out of the ordinary Disagree
Out of the ordinary Strongly disagree
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6
. Why do you share content online?
Why do you share content online?
For advice on a topic.
To build networks to enhance career prospects.
To define yourself to others.
For confirmation from peers regarding a purchase or opinion.
To be helpful to others.
To strengthen social bonds with peers.
To show you were the first to see something among your peers.
Other (please specify)
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7
. What type of content do you share online?
What type of content do you share online?
Videos
Pictures
Products/Services
Applications
Personal updates
Music
Articles
None
Other (please specify)
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8
. Which online social networks are you an active member of?
Which online social networks are you an active member of?
Four Square
Reddit
Instagram
Bebo
MySpace
Tumblr
Facebook
LinkedIn
Twitter
Pinterest
Google +
Other (please specify)
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9
. Are you more likely to view content shared from a peer, rather than directly from a company?
Are you more likely to view content shared from a peer, rather than directly from a company?
Yes
No
10
. Why?
Why?
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