Marketing Spending Survey
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1. Looking back at marketing in 2009...

Because marketing is our business, we want to know how your business is using it. Reflecting on 2009 and looking ahead to 2010, this survey aims to shed light on the current pulse of marketing and public relations in area businesses. Your personal responses to this survey will be kept completely confidential, but we will share the collective results!

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1. Did your marketing budget increase, decrease, or experience no substantial change in 2009?

Did your marketing budget increase, decrease, or experience no substantial change in 2009? Increased

Decreased

No Substantial Change

Unsure

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2. Please select whether you increased, decreased or maintained spending on the following marketing components in 2009:

	Increased	Decreased	Maintained	Not Applicable
Print (Newspaper/Magazine) Advertising	*Please select whether you increased, decreased or maintained spending on the following marketing components in 2009: Print (Newspaper/Magazine) Advertising Increased	Print (Newspaper/Magazine) Advertising Decreased	Print (Newspaper/Magazine) Advertising Maintained	Print (Newspaper/Magazine) Advertising Not Applicable
Television Advertising	Television Advertising Increased	Television Advertising Decreased	Television Advertising Maintained	Television Advertising Not Applicable
Radio Advertising	Radio Advertising Increased	Radio Advertising Decreased	Radio Advertising Maintained	Radio Advertising Not Applicable
Transit Advertising	Transit Advertising Increased	Transit Advertising Decreased	Transit Advertising Maintained	Transit Advertising Not Applicable
Outdoor (Billboard) Advertising	Outdoor (Billboard) Advertising Increased	Outdoor (Billboard) Advertising Decreased	Outdoor (Billboard) Advertising Maintained	Outdoor (Billboard) Advertising Not Applicable
Online Advertising	Online Advertising Increased	Online Advertising Decreased	Online Advertising Maintained	Online Advertising Not Applicable
Google AdSense/AdWords	Google AdSense/AdWords Increased	Google AdSense/AdWords Decreased	Google AdSense/AdWords Maintained	Google AdSense/AdWords Not Applicable
Guerilla Advertising	Guerilla Advertising Increased	Guerilla Advertising Decreased	Guerilla Advertising Maintained	Guerilla Advertising Not Applicable
Sponsorships	Sponsorships Increased	Sponsorships Decreased	Sponsorships Maintained	Sponsorships Not Applicable
Promotions	Promotions Increased	Promotions Decreased	Promotions Maintained	Promotions Not Applicable
Contests	Contests Increased	Contests Decreased	Contests Maintained	Contests Not Applicable
Telemarketing	Telemarketing Increased	Telemarketing Decreased	Telemarketing Maintained	Telemarketing Not Applicable
Direct Mail Campaigns	Direct Mail Campaigns Increased	Direct Mail Campaigns Decreased	Direct Mail Campaigns Maintained	Direct Mail Campaigns Not Applicable
E-mail Campaigns	E-mail Campaigns Increased	E-mail Campaigns Decreased	E-mail Campaigns Maintained	E-mail Campaigns Not Applicable
Social Media	Social Media Increased	Social Media Decreased	Social Media Maintained	Social Media Not Applicable
Public Relations	Public Relations Increased	Public Relations Decreased	Public Relations Maintained	Public Relations Not Applicable
Trade Shows	Trade Shows Increased	Trade Shows Decreased	Trade Shows Maintained	Trade Shows Not Applicable
Web site updates/redesign	Web site updates/redesign Increased	Web site updates/redesign Decreased	Web site updates/redesign Maintained	Web site updates/redesign Not Applicable
Mobile Marketing (SMS texts)	Mobile Marketing (SMS texts) Increased	Mobile Marketing (SMS texts) Decreased	Mobile Marketing (SMS texts) Maintained	Mobile Marketing (SMS texts) Not Applicable
Mobile Marketing (Applications)	Mobile Marketing (Applications) Increased	Mobile Marketing (Applications) Decreased	Mobile Marketing (Applications) Maintained	Mobile Marketing (Applications) Not Applicable
Other	Other Increased	Other Decreased	Other Maintained	Other Not Applicable

Other (please specify)

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Marketing Spending SurveyExit this survey

1. Looking back at marketing in 2009...

*1. Did your marketing budget increase, decrease, or experience no substantial change in 2009?

*2. Please select whether you increased, decreased or maintained spending on the following marketing components in 2009:

Marketing Spending Survey
Exit this survey

*
1. Did your marketing budget increase, decrease, or experience no substantial change in 2009?

*
2. Please select whether you increased, decreased or maintained spending on the following marketing components in 2009: