Social Media Fundraising Guidelines
 

1. Default Section

 

1. Who is Your Target Community?

2. What Category/Categories Does it Fall Into

 YesNo
Time Out/Quiet Down
Unique Experience in Community/Night Out/Expressive, Cool
Create A Hands-on Labyrinth Experience
Pass on Past Ties/Spiritual Knowledge/Ritual
Forge/Deepen Connections with Partners, Community Issues, the Wider Whole

3. How would the needs of this community be met by your idea?

4. What is the market angle/opportunity as you see it?

5. How well does each criteria below match up with the idea you've just come up with?

 A Hot OpportunityA Solid OpportunityNeeds Work
Fundraising Appeal (likely coverage, active audience, support potential)
Creative/Unique Wins the Day
Can Crowdsource
Has Offline Guerrilla Marketing Potential as well as Online Potential
Someone Willing to Lead/Be Accountable for it (Could be a partner organization)
A Powerful Domino/Great Starter Idea
SMART (specific, measurable, achievable, realistic, time)
Highly Synchronistic with Values of Labyrinth and Group
Highly Compelling to You Personally

6. How comfortable are you with what you have uncovered to date, given we might incorporate this idea into the fundraising plan?

7. What Resources Do You Think You Will Need? How can you achieve that?

8. Objections You Are Seeing With Your Own Idea? How can you overcome them?

9. Objections You Could See Others Raising? How can you overcome them?

10. Any Other Comments? Observations?

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