| Fundraising Appeal (likely coverage, active audience, support potential) | | | |
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| Creative/Unique Wins the Day | | | |
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| Can Crowdsource | | | |
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| Has Offline Guerrilla Marketing Potential as well as Online Potential | | | |
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| Someone Willing to Lead/Be Accountable for it (Could be a partner organization) | | | |
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| A Powerful Domino/Great Starter Idea | | | |
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| SMART (specific, measurable, achievable, realistic, time) | | | |
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| Highly Synchronistic with Values of Labyrinth and Group | | | |
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| Highly Compelling to You Personally | | | |
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