Let's talk about cars, baby.
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1
. Age:
Age:
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2
. Current Zip Code:
Current Zip Code:
3
. What is most important to you?
What is most important to you?
Family
Financial
Stability
Individuality
Politics
Religion
Music
Hobbies
Appearance
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4
. What’s your favorite food and how does it reflect your personality?
What’s your favorite food and how does it reflect your personality?
5
. About how often do you use social media on a daily basis?
About how often do you use social media on a daily basis?
Less than one hour
1-2 hours
2-3 hours
3-4 hours
more than 4 hours
6
. On a scale of 1 to 5, how much are your major purchases influenced by social media? (1 being not at all and 5 being a major influence)
On a scale of 1 to 5, how much are your major purchases influenced by social media? (1 being not at all and 5 being a major influence)
1
2
3
4
5
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7
. Write a phrase that best describes your attitudes toward car buying.
Write a phrase that best describes your attitudes toward car buying.
8
. When thinking about buying a car, what are the top 3 most important things to you? Choose from the following options. (ONLY CHECK 3)
When thinking about buying a car, what are the top 3 most important things to you? Choose from the following options. (ONLY CHECK 3)
Price
Size
Fuel Efficiency
Dependability
Brand
Performance
Style
Variety of Models
Add ons / Luxury (Navigation, Heated Seats, Etc.)
Customization
Eco-Friendliness
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9
. On a scale of 1-10, how familiar are you with MINI USA (Mini Cooper, Coupe)? 1 being not at all and 10 being extremely familiar
On a scale of 1-10, how familiar are you with MINI USA (Mini Cooper, Coupe)? 1 being not at all and 10 being extremely familiar
10
. If applicable, what is one adjective you would use to describe MINI USA?
If applicable, what is one adjective you would use to describe MINI USA?
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