1. Introduction

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The Purpose of this survey is to determine where innovation is hindered by common market factors. By identifying any associated market failures we can determine what assistance would increase the amount of innovation being performed in the UK, and where specifically that assistance should be directed.

Innovation pathway
For the purpose of this survey the process of innovation has been broken down into the following steps, each of which will be looked at separately:

1. Ideas Generation
2. Idea Development and Analysis
3. Technical Implementation
4. Commercialisation
5. Post-Launch Review

Please note if any of the questions are not relevant to your business please skip to the next question. The survey is anonymous but we will be publishing a report based on the findings which will be made available to all. Thank you again for your cooperation.

Background Information:

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1. What is the product or service you are innovating / have innovated?

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2. What is the purpose of this innovation?

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3. Why is this product or service important?

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4. Why are you proud of your innovation?

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5. How would you like to further improve your innovation?

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6. What is your turnover arising from this product or service?

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7. How long has this product or service been available for?

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