Marketing Trends Survey for Whitney Keyes, author of book, Propel
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1
. How many full-time and part-time people does your business employ?
How many full-time and part-time people does your business employ?
1 person
2 to 49 people
50 to 999 people
1,000 to 4,999 people
5,000 or more people
Not sure
Other (please specify)
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2
. What is your gender?
What is your gender?
Female
Male
Other (please specify, if you wish)
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3
. Where does your age fall within the ranges below?
Where does your age fall within the ranges below?
0 to 25
26 to 30
31 to 40
41 to 50
51 to 65
65 and over
Other (please specify)
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4
. How would you "playfully" describe your personal marketing abilities? (Check all that apply)
How would you "playfully" describe your personal marketing abilities? (Check all that apply)
Overwhelmed: Facebook and Twitter and Linkedin, oh my, there's just too much marketing to keep track of!
Impatient: You are smart and calculated but frustrated that your marketing doesn't get the right results.
Overconfident: You have a solid brand, business is booming and nearly all of your marketing is basically done so there's nothing to worry about.
Obsessive-Compulsive: You couldn't get through a business day without this one, go-to marketing activity: __________ (fill in the blank - please answer, below).
Overachiever: You try to do everything perfectly and end up feeling spread too thin.
Other and/or comments (please specify)
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5
. What is you or your company's biggest marketing challenge or fear?
What is you or your company's biggest marketing challenge or fear?
Wasting time
Wasting money/budget
Wasting other resources (technology, staff, ideas, etc. - please describe, below)
Wasting all three
Making a mistake
Other and/or comments (please specify)
6
. Does your business use a planning document or tool to help manage marketing?
Does your business use a planning document or tool to help manage marketing?
Yes: I wouldn't be successful without regular planning and refer to a plan often
No: I have never created a marketing plan and am doing fine without one
Sometimes: I have a marketing plan and refer to it now and then
Ooops: I have a marketing plan but forget to use it
Other (please specify)
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7
. What part(s) of the customer relationship cycle does your business struggle with the most?
What part(s) of the customer relationship cycle does your business struggle with the most?
Know: Getting new customers to find out about you
Like & Trust: Getting customers to think positively about you and believe in your brand
Try & Buy: Getting people to test and purchase your product or service
Repeat: Getting people to come back and give you repeat business
Refer: Getting current customers to do word-of-mouth marketing and tell friends about you
Other and/or comments (please specify)
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8
. What are your least favorite marketing activities? If you could stop doing them for any reason (not fun, not getting good results, confusing, etc.), what would you drop right now?
What are your least favorite marketing activities? If you could stop doing them for any reason (not fun, not getting good results, confusing, etc.), what would you drop right now?
Advertising
Branding
Events
Facebook
Linkedin
Logo
Print collateral (brochures, fliers, business cards, etc.)
Planning
Pinterest
PR & media relations (press releases, pitching to TV, radio, print and online)
Twitter
Website
Youtube & videos
Social media in general - all of it
As it is, I'm not doing many of these things so don't have anything to drop and now I'm feeling guilty and stressed about what I need to start doing!
Other and/or comments (please specify)
9
. Do you hate selling and consider "sales" a dirty word?
Do you hate selling and consider "sales" a dirty word?
Yes
No
Other and/or comments (please specify)
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10
. If your business won a "marketing makeover" with unlimited time, money and resources, what would you do first?
If your business won a "marketing makeover" with unlimited time, money and resources, what would you do first?
Marketing: Create an unforgettable promotion to boost your brand and business
Publicity: Generate a ton of buzz with free PR in media outlets
Advertising: Launch a massive ad campaign (print, radio, TV, etc.) to get the word out broadly
Web: Create the best website in the world
Social Media: Beef up every profile you have, from Facebook to Twitter and Youtube
Team: Bring in a group of top professionals to do all of this
Other (please specify)
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