Customer Receipt Survey

Hello and thank you for completing this short survey! We value you as a customer and appreciate your feedback.

1. How often do you visit Whole Foods Market (WFM)?

How often do you visit Whole Foods Market (WFM)? WFM Rookie-first time in our store

Once a month

Few trips a month

Once a week

WFM Veteran-many times a week

2. At which of our stores did you most recently shop?

At which of our stores did you most recently shop? Minneapolis, MN (Lake Calhoun)

Milwaukee, WI

3. What brings you to Whole Foods Market (select all that apply)?

What brings you to Whole Foods Market (select all that apply)? Organics

Healthy Eating

Value

Location

Foodie

Special Diets

Specific item

4. Was our store clean and organized?

Was our store clean and organized? Glistening

Clutter-free

I didn’t notice

Could be cleaner

Did not meet my standards

5. What's your primary impression about our displays?

What's your primary impression about our displays? Visually enticing!

Easy to find products

6. Were the products you came to purchase available?

Were the products you came to purchase available? I left with more than I needed

I found everything I needed

An I item I needed was not available, but I found something comparable

The item was out of stock

Whole Foods Market didn’t carry an item I needed

7. Were the Team Members (TMs) knowledgeable?

Were the Team Members (TMs) knowledgeable? Scholars, I left WFM smarter

They answered my questions

They found someone to help me

I didn’t need any help

The TMs were unable to help me

8. Were the Team Members (TMs) friendly?

Were the Team Members (TMs) friendly? The TMs are my friends

TMs were happy to greet me

TMs took their time to help me

TMs did not notice me

I didn’t notice any TMs

9. Was your time respected?

Was your time respected? I was in and out quickly

I needed assistance, but took time looking

I was in no hurry

Team Members worked hard to move quickly

I found it hard to get out quickly

10. How long were you in our store?

How long were you in our store? In and out…the clock barely moved

15-30minutes

30-1hour

1-2hours

2+ hours I LOVE Whole Foods Market!

11. What influences your product selection (please select all that apply)?

What influences your product selection (please select all that apply)? Product placement

Yellow sale signs

Exclusivity to Whole Foods Market

Special diets (ex: Gluten-free, dairy-free etc.)

Variety

Samples

12. Are any of the following programs important to you (please select all that apply)?

Are any of the following programs important to you (please select all that apply)? Sustainable Seafood/ Marine Stewardship Council/Monterey Bay

Health Starts Here

Great Buys

Cooking Classes/ Community Table

Fridays at Five

Community Support Days/5%days/ One Dime at a Time

Whole Planet Foundation

I am not familiar with any of these programs

None of these is important to me

13. How likely are you to recommend Whole Foods Market (WFM) to a friend?

How likely are you to recommend Whole Foods Market (WFM) to a friend? All my friends shop at WFM

I tell everyone to shop at WFM

I would tell a couple friends

I might mention it

I may not recommend it

14. Was there a Team Member who offered you exceptional customer service on this trip to WFM?

Was there a Team Member who offered you exceptional customer service on this trip to WFM? No

Yes

Would you please elaborate by providing the name and/or the department of the Team Member (s)?