Major PR Issues through 2014 Survey

Question Title

* 1. How long have you worked or previously worked in the public relations profession (combined agency and client side)?

Less than 5 years

6 to 10 years

11 to 15 years

16 to 20 years

21 to 30 years

More than 30 years

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* 2. Where do you currently work?

Public relations agency

Advertising agency

Other marketing agency

Client side

Independent consultant

Academia

Retired

Other

Other (please specify)

Question Title

* 3. The public relations profession is undergoing rapid change. In looking ahead over the next three years, what will be the most important issues facing agencies in the U.S.?

	Very unimportant	Somewhat unimportant	Average importance	Somewhat important	Very Important
Connecting PR to the C-Suite	Connecting PR to the C-Suite Very unimportant	Connecting PR to the C-Suite Somewhat unimportant	Connecting PR to the C-Suite Average importance	Connecting PR to the C-Suite Somewhat important	Connecting PR to the C-Suite Very Important
Recruiting and retaining talent	Recruiting and retaining talent Very unimportant	Recruiting and retaining talent Somewhat unimportant	Recruiting and retaining talent Average importance	Recruiting and retaining talent Somewhat important	Recruiting and retaining talent Very Important
Promoting the profession of PR	Promoting the profession of PR Very unimportant	Promoting the profession of PR Somewhat unimportant	Promoting the profession of PR Average importance	Promoting the profession of PR Somewhat important	Promoting the profession of PR Very Important
Succession planning	Succession planning Very unimportant	Succession planning Somewhat unimportant	Succession planning Average importance	Succession planning Somewhat important	Succession planning Very Important
The rise of global communications	The rise of global communications Very unimportant	The rise of global communications Somewhat unimportant	The rise of global communications Average importance	The rise of global communications Somewhat important	The rise of global communications Very Important
Developing strategic partnerships	Developing strategic partnerships Very unimportant	Developing strategic partnerships Somewhat unimportant	Developing strategic partnerships Average importance	Developing strategic partnerships Somewhat important	Developing strategic partnerships Very Important
Providing authentic, strategic	Providing authentic, strategic Very unimportant	Providing authentic, strategic Somewhat unimportant	Providing authentic, strategic Average importance	Providing authentic, strategic Somewhat important	Providing authentic, strategic Very Important
Dominance of the biggest multinational firms	Dominance of the biggest multinational firms Very unimportant	Dominance of the biggest multinational firms Somewhat unimportant	Dominance of the biggest multinational firms Average importance	Dominance of the biggest multinational firms Somewhat important	Dominance of the biggest multinational firms Very Important
Managing creative talent	Managing creative talent Very unimportant	Managing creative talent Somewhat unimportant	Managing creative talent Average importance	Managing creative talent Somewhat important	Managing creative talent Very Important
Millenials moving into positions of power	Millenials moving into positions of power Very unimportant	Millenials moving into positions of power Somewhat unimportant	Millenials moving into positions of power Average importance	Millenials moving into positions of power Somewhat important	Millenials moving into positions of power Very Important
Mastering social media	Mastering social media Very unimportant	Mastering social media Somewhat unimportant	Mastering social media Average importance	Mastering social media Somewhat important	Mastering social media Very Important
Losing business to consulting firms	Losing business to consulting firms Very unimportant	Losing business to consulting firms Somewhat unimportant	Losing business to consulting firms Average importance	Losing business to consulting firms Somewhat important	Losing business to consulting firms Very Important
Decline of traditional media	Decline of traditional media Very unimportant	Decline of traditional media Somewhat unimportant	Decline of traditional media Average importance	Decline of traditional media Somewhat important	Decline of traditional media Very Important
The new 24/7 news cycle	The new 24/7 news cycle Very unimportant	The new 24/7 news cycle Somewhat unimportant	The new 24/7 news cycle Average importance	The new 24/7 news cycle Somewhat important	The new 24/7 news cycle Very Important
Staff training programs	Staff training programs Very unimportant	Staff training programs Somewhat unimportant	Staff training programs Average importance	Staff training programs Somewhat important	Staff training programs Very Important
Expanding agency services	Expanding agency services Very unimportant	Expanding agency services Somewhat unimportant	Expanding agency services Average importance	Expanding agency services Somewhat important	Expanding agency services Very Important
Government regulation	Government regulation Very unimportant	Government regulation Somewhat unimportant	Government regulation Average importance	Government regulation Somewhat important	Government regulation Very Important
Demonstrating ROI	Demonstrating ROI Very unimportant	Demonstrating ROI Somewhat unimportant	Demonstrating ROI Average importance	Demonstrating ROI Somewhat important	Demonstrating ROI Very Important
The economy	The economy Very unimportant	The economy Somewhat unimportant	The economy Average importance	The economy Somewhat important	The economy Very Important
Enhancing technology capabilities	Enhancing technology capabilities Very unimportant	Enhancing technology capabilities Somewhat unimportant	Enhancing technology capabilities Average importance	Enhancing technology capabilities Somewhat important	Enhancing technology capabilities Very Important
Values and ethics management	Values and ethics management Very unimportant	Values and ethics management Somewhat unimportant	Values and ethics management Average importance	Values and ethics management Somewhat important	Values and ethics management Very Important
Measuring results	Measuring results Very unimportant	Measuring results Somewhat unimportant	Measuring results Average importance	Measuring results Somewhat important	Measuring results Very Important
More rigorous testing, screening of new hires	More rigorous testing, screening of new hires Very unimportant	More rigorous testing, screening of new hires Somewhat unimportant	More rigorous testing, screening of new hires Average importance	More rigorous testing, screening of new hires Somewhat important	More rigorous testing, screening of new hires Very Important
Managing budgets more effectively	Managing budgets more effectively Very unimportant	Managing budgets more effectively Somewhat unimportant	Managing budgets more effectively Average importance	Managing budgets more effectively Somewhat important	Managing budgets more effectively Very Important
Setting productivity standards	Setting productivity standards Very unimportant	Setting productivity standards Somewhat unimportant	Setting productivity standards Average importance	Setting productivity standards Somewhat important	Setting productivity standards Very Important
Other	Other Very unimportant	Other Somewhat unimportant	Other Average importance	Other Somewhat important	Other Very Important

Other (please specify)

Question Title

* 4. If you work in a public relations agency, please describe the annual revenues of your firm. If not, please skip to the next question.

Under $500,000

$500,000 to $1 million

$1 million to $2 million

$2 million to $3 million

$3 million to $4 million

$4 million to $5 million

$5 million to $10 million

$10 million to $20 million

$20 million to $50 million

Over $50 million

Other (please specify)

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* 5. Please identify the type of company, organization, institution or government entity you work for.

Private company

Publicly traded company

Non-profit or non-governmental agency

Government agency

Elected official

Educational institution

Organization

Independent consultant

Other

Other (please specify)

Question Title

* 6. Please provide the following.

Name:

Company:

City/Town:

State:

ZIP/Postal Code:

Email Address: