Survey

1. Fast Food

*
1. Name

Name First Name
Last Name

*
2. Gender

Gender Male

Female

3. Work Phone Number

Work Phone Number

4. Cell Phone Number

Cell Phone Number

*
5. Best contact number between the hours of 9am-7pm

Best contact number between the hours of 9am-7pm

*
6. Age

Age

7. Have you heard that Schlesinger Associates is re-branding our database? InspiredOpinions has officially been launched to the Schlesinger Associates community! The new site combines all of Schlesinger's research efforts in one place so that you have an even greater chance to earn and learn - all while having a say.

Chances are you have received an invitation to join so check your inbox for an email from Schlesinger Associates regarding InspiredOpinions. Be sure to activate your profile on the new site or if you prefer, please provide your email and we’ll send an invitation out to you. (The email will be from heatherc@inspiredopinions.com)

Have you heard that Schlesinger Associates is re-branding our database? InspiredOpinions has officially been launched to the Schlesinger Associates community! The new site combines all of Schlesinger's research efforts in one place so that you have an even greater chance to earn and learn - all while having a say. Chances are you have received an invitation to join so check your inbox for an email from Schlesinger Associates regarding InspiredOpinions. Be sure to activate your profile on the new site or if you prefer, please provide your email and we’ll send an invitation out to you. (The email will be from heatherc@inspiredopinions.com) Email Address

8. Race

Race White or Caucasian

Hispanic or Latino

Black or African-American

Asian-American or Pacific Islander

Native American or American Indian

Other (please specify)

9. What is your current marital status?

What is your current marital status? Married

Living with partner or significant other

Single, never married

Divorced or separated

Widowed

10. What is the last level of education you have completed?

What is the last level of education you have completed? Some high school or less

Completed high school

Completed trade school

Some college

Completed college/technical school

Some post-graduate study or more

11. Which of the following income groups best represents your total annual household income?

Which of the following income groups best represents your total annual household income? Less than $25,000

$25,000 - $34,999

$35,000 - $44,999

$45,000 - $54,999

$55,000 - $64,999

$65,000 - $74,999

$75,000 or more

12. When was the last time you participated in a research focus group or one on one interview?

When was the last time you participated in a research focus group or one on one interview? Less than 3 months ago

3-6 months ago

6-12 months ago

More than 1 year ago

Never

13. Do you or does anyone in your household work for any of the following?

	Yes	No
A market research firm	*Do you or does anyone in your household work for any of the following? A market research firm Yes	A market research firm No
A marketing or research department of a company	A marketing or research department of a company Yes	A marketing or research department of a company No
An advertising agency	An advertising agency Yes	An advertising agency No
A public relations firm	A public relations firm Yes	A public relations firm No
A media company such as radio, newspaper, TV, magazine, etc.	A media company such as radio, newspaper, TV, magazine, etc. Yes	A media company such as radio, newspaper, TV, magazine, etc. No
A graphic or packaging design firm	A graphic or packaging design firm Yes	A graphic or packaging design firm No
A restaurant, grocery store, or caterer	A restaurant, grocery store, or caterer Yes	A restaurant, grocery store, or caterer No
A company that sells, manufactures, or distributes any type of food products	A company that sells, manufactures, or distributes any type of food products Yes	A company that sells, manufactures, or distributes any type of food products No

*
14. Do you or does anyone in your household have a restricted diet due to diabetes, food allergies or for religious reasons?

Do you or does anyone in your household have a restricted diet due to diabetes, food allergies or for religious reasons? Yes

15. In general, how often do you go to fast food restaurants for lunch each week?

In general, how often do you go to fast food restaurants for lunch each week? Daily

A few times per week

Twice per week

Weekly

Less than once per week

16. In general, how often do you go to fast food restaurants for dinner each week?

In general, how often do you go to fast food restaurants for dinner each week? Daily

A few times per week

Twice per week

Weekly

Less than once per week

17. On average, how often do you go to the following fast food restaurants over the course of a month?

	Daily	Few times per week	4 times per month	3 times per month	2 times per month	1 times per month
McDonald’s	*On average, how often do you go to the following fast food restaurants over the course of a month? McDonald’s Daily	McDonald’s Few times per week	McDonald’s 4 times per month	McDonald’s 3 times per month	McDonald’s 2 times per month	McDonald’s 1 times per month
Wendy’s	Wendy’s Daily	Wendy’s Few times per week	Wendy’s 4 times per month	Wendy’s 3 times per month	Wendy’s 2 times per month	Wendy’s 1 times per month
Popeyes	Popeyes Daily	Popeyes Few times per week	Popeyes 4 times per month	Popeyes 3 times per month	Popeyes 2 times per month	Popeyes 1 times per month
Burger King	Burger King Daily	Burger King Few times per week	Burger King 4 times per month	Burger King 3 times per month	Burger King 2 times per month	Burger King 1 times per month
KFC	KFC Daily	KFC Few times per week	KFC 4 times per month	KFC 3 times per month	KFC 2 times per month	KFC 1 times per month

18. Which, if any, are within a normal, approximately 5 to 10 minute walk/drive/public transport for lunch? In other words, which are conveniently located for you to get to for lunch?

Which, if any, are within a normal, approximately 5 to 10 minute walk/drive/public transport for lunch? In other words, which are conveniently located for you to get to for lunch? McDonald’s

Wendy’s

Popeyes

Burger King

KFC

19. On a scale of 1 to 5, how favorable would you say you are towards each of the following?

	1 Not at all favorable	2	3	4	5 Extremely favorable
McDonald’s	*On a scale of 1 to 5, how favorable would you say you are towards each of the following? McDonald’s 1 Not at all favorable	McDonald’s 2	McDonald’s 3	McDonald’s 4	McDonald’s 5 Extremely favorable
Wendy’s	Wendy’s 1 Not at all favorable	Wendy’s 2	Wendy’s 3	Wendy’s 4	Wendy’s 5 Extremely favorable
Popeyes	Popeyes 1 Not at all favorable	Popeyes 2	Popeyes 3	Popeyes 4	Popeyes 5 Extremely favorable
Burger King	Burger King 1 Not at all favorable	Burger King 2	Burger King 3	Burger King 4	Burger King 5 Extremely favorable
KFC	KFC 1 Not at all favorable	KFC 2	KFC 3	KFC 4	KFC 5 Extremely favorable

20. On a scale of 1 to 5, how likely are you to recommend each of the following to a friend?

	1 Not at all likely	2	3	4	5 Extremely likely
McDonald’s	*On a scale of 1 to 5, how likely are you to recommend each of the following to a friend? McDonald’s 1 Not at all likely	McDonald’s 2	McDonald’s 3	McDonald’s 4	McDonald’s 5 Extremely likely
Wendy’s	Wendy’s 1 Not at all likely	Wendy’s 2	Wendy’s 3	Wendy’s 4	Wendy’s 5 Extremely likely
Popeyes	Popeyes 1 Not at all likely	Popeyes 2	Popeyes 3	Popeyes 4	Popeyes 5 Extremely likely
Burger King	Burger King 1 Not at all likely	Burger King 2	Burger King 3	Burger King 4	Burger King 5 Extremely likely
KFC	KFC 1 Not at all likely	KFC 2	KFC 3	KFC 4	KFC 5 Extremely likely

*
21. On a scale from 1 to 9 where 1 means “does not describe me at all” and 9 means “describes me completely,” how would you say the following statements describe personally?

	1 does not describe me at all	2	3	4	5	6	7	8	9 describes me completely
A. I generally visit fast food restaurants on a daily basis and often more than once per day	*On a scale from 1 to 9 where 1 means “does not describe me at all” and 9 means “describes me completely,” how would you say the following statements describe personally? A. I generally visit fast food restaurants on a daily basis and often more than once per day 1 does not describe me at all	A. I generally visit fast food restaurants on a daily basis and often more than once per day 2	A. I generally visit fast food restaurants on a daily basis and often more than once per day 3	A. I generally visit fast food restaurants on a daily basis and often more than once per day 4	A. I generally visit fast food restaurants on a daily basis and often more than once per day 5	A. I generally visit fast food restaurants on a daily basis and often more than once per day 6	A. I generally visit fast food restaurants on a daily basis and often more than once per day 7	A. I generally visit fast food restaurants on a daily basis and often more than once per day 8	A. I generally visit fast food restaurants on a daily basis and often more than once per day 9 describes me completely
B. I remember how much different items cost at fast food restaurants	B. I remember how much different items cost at fast food restaurants 1 does not describe me at all	B. I remember how much different items cost at fast food restaurants 2	B. I remember how much different items cost at fast food restaurants 3	B. I remember how much different items cost at fast food restaurants 4	B. I remember how much different items cost at fast food restaurants 5	B. I remember how much different items cost at fast food restaurants 6	B. I remember how much different items cost at fast food restaurants 7	B. I remember how much different items cost at fast food restaurants 8	B. I remember how much different items cost at fast food restaurants 9 describes me completely
C. I could list virtually everything that’s on the different menus of the fast food restaurants I go to	C. I could list virtually everything that’s on the different menus of the fast food restaurants I go to 1 does not describe me at all	C. I could list virtually everything that’s on the different menus of the fast food restaurants I go to 2	C. I could list virtually everything that’s on the different menus of the fast food restaurants I go to 3	C. I could list virtually everything that’s on the different menus of the fast food restaurants I go to 4	C. I could list virtually everything that’s on the different menus of the fast food restaurants I go to 5	C. I could list virtually everything that’s on the different menus of the fast food restaurants I go to 6	C. I could list virtually everything that’s on the different menus of the fast food restaurants I go to 7	C. I could list virtually everything that’s on the different menus of the fast food restaurants I go to 8	C. I could list virtually everything that’s on the different menus of the fast food restaurants I go to 9 describes me completely
D. I know when different restaurants are offering deals and I plan where I go to eat each week around getting those deals	D. I know when different restaurants are offering deals and I plan where I go to eat each week around getting those deals 1 does not describe me at all	D. I know when different restaurants are offering deals and I plan where I go to eat each week around getting those deals 2	D. I know when different restaurants are offering deals and I plan where I go to eat each week around getting those deals 3	D. I know when different restaurants are offering deals and I plan where I go to eat each week around getting those deals 4	D. I know when different restaurants are offering deals and I plan where I go to eat each week around getting those deals 5	D. I know when different restaurants are offering deals and I plan where I go to eat each week around getting those deals 6	D. I know when different restaurants are offering deals and I plan where I go to eat each week around getting those deals 7	D. I know when different restaurants are offering deals and I plan where I go to eat each week around getting those deals 8	D. I know when different restaurants are offering deals and I plan where I go to eat each week around getting those deals 9 describes me completely
E. I can tell big differences between the taste of similar kinds of foods offered at different fast food restaurants	E. I can tell big differences between the taste of similar kinds of foods offered at different fast food restaurants 1 does not describe me at all	E. I can tell big differences between the taste of similar kinds of foods offered at different fast food restaurants 2	E. I can tell big differences between the taste of similar kinds of foods offered at different fast food restaurants 3	E. I can tell big differences between the taste of similar kinds of foods offered at different fast food restaurants 4	E. I can tell big differences between the taste of similar kinds of foods offered at different fast food restaurants 5	E. I can tell big differences between the taste of similar kinds of foods offered at different fast food restaurants 6	E. I can tell big differences between the taste of similar kinds of foods offered at different fast food restaurants 7	E. I can tell big differences between the taste of similar kinds of foods offered at different fast food restaurants 8	E. I can tell big differences between the taste of similar kinds of foods offered at different fast food restaurants 9 describes me completely
F. I know which fast food restaurants have good service and which ones don’t	F. I know which fast food restaurants have good service and which ones don’t 1 does not describe me at all	F. I know which fast food restaurants have good service and which ones don’t 2	F. I know which fast food restaurants have good service and which ones don’t 3	F. I know which fast food restaurants have good service and which ones don’t 4	F. I know which fast food restaurants have good service and which ones don’t 5	F. I know which fast food restaurants have good service and which ones don’t 6	F. I know which fast food restaurants have good service and which ones don’t 7	F. I know which fast food restaurants have good service and which ones don’t 8	F. I know which fast food restaurants have good service and which ones don’t 9 describes me completely
G. I have a food budget that I try to stick to and it’s based more on the cost of meals from fast food restaurants than on a grocery store bill	G. I have a food budget that I try to stick to and it’s based more on the cost of meals from fast food restaurants than on a grocery store bill 1 does not describe me at all	G. I have a food budget that I try to stick to and it’s based more on the cost of meals from fast food restaurants than on a grocery store bill 2	G. I have a food budget that I try to stick to and it’s based more on the cost of meals from fast food restaurants than on a grocery store bill 3	G. I have a food budget that I try to stick to and it’s based more on the cost of meals from fast food restaurants than on a grocery store bill 4	G. I have a food budget that I try to stick to and it’s based more on the cost of meals from fast food restaurants than on a grocery store bill 5	G. I have a food budget that I try to stick to and it’s based more on the cost of meals from fast food restaurants than on a grocery store bill 6	G. I have a food budget that I try to stick to and it’s based more on the cost of meals from fast food restaurants than on a grocery store bill 7	G. I have a food budget that I try to stick to and it’s based more on the cost of meals from fast food restaurants than on a grocery store bill 8	G. I have a food budget that I try to stick to and it’s based more on the cost of meals from fast food restaurants than on a grocery store bill 9 describes me completely

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