Rules for Pharma Engagement in Patient & Physician Social Networks

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The pharmaceutical industry is currently experimenting with social media as a channel for promoting products and/or enhancing disease awareness. Each company may have its own guidelines for best practices in this space and they are getting advice from outside interested parties such as ad agencies.

Please take a few minutes to tell us YOUR opinion about how pharmaceutical marketers should engage with patients and physicians in social networks such as Facebook, Twitter, and online patient or physician forums such as Sermo.

Background on this issue can be found on Pharma Marketing Blog. See "Fair Social Media Practice Principles: Rules for Third-Party Engagement in Patient/Physician Social Networks" and this post and then return to the survey.

Results of this survey may be summarized in Pharma Marketing News. After you complete the survey, you will be able to see the summary yourself. No comments or other identifying information is included in the summary.

Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.

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