AutoUSA Jan 2010 study Survey

AutoUSA Jan 2010 study

1. Jan 2010 AutoUSA Study

AutoUSA would value your opinion on the following 10 short questions. This survey should not take more than a couple of minutes to fill out. Please provide your contact information at the end for a drawing for a free iPod touch. Your contact information will only be used for the purpose of contacting you in the event that you win the prize. Thank you so much for your time.

1. Which of these conventions do you plan to attend in 2010? (Please choose all that apply.)

Which of these conventions do you plan to attend in 2010? (Please choose all that apply.) NADA in Orlando, Florida Feb 13-15

Digital Dealer Spring Conference

Digital Dealer Fall Conference

Automotive Marketing Boot Camp Feb 12, 2010

Other

Other (please specify)

2. Which of the following publications/news sources do you view? (please select all that apply)

	Frequently	Once in a while	Never
Automotive News	Which of the following publications/news sources do you view? (please select all that apply) Automotive News Frequently	Once in a while	Never
Dealer Magazine	Dealer Magazine Frequently	Once in a while	Never
Digital Dealer Magazine	Digital Dealer Magazine Frequently	Once in a while	Never
Auto Dealer Monthly	Auto Dealer Monthly Frequently	Once in a while	Never
Auto Remarketing	Auto Remarketing Frequently	Once in a while	Never
Dealer Marketing Magazine	Dealer Marketing Magazine Frequently	Once in a while	Never
Auto Success Magazine	Auto Success Magazine Frequently	Once in a while	Never
Fixed Ops Magazine	Fixed Ops Magazine Frequently	Once in a while	Never
Dealer Fixed Ops	Dealer Fixed Ops Frequently	Once in a while	Never
Automotivedigest.com	Automotivedigest.com Frequently	Once in a while	Never
Dealer’s Edge	Dealer’s Edge Frequently	Once in a while	Never
Ward’s Dealer Business	Ward’s Dealer Business Frequently	Once in a while	Never
Auto Remarketing Magazine	Auto Remarketing Magazine Frequently	Once in a while	Never
Used Car News	Used Car News Frequently	Once in a while	Never
Other	Other Frequently	Once in a while	Never

Other (please specify)

3. How do you like to access your news and articles? (Please choose answer which most applies)

How do you like to access your news and articles? (Please choose answer which most applies) In the print publication

In the Digital/online version

4. Please rate the following publications/news sources in terms of value to you for news, industry articles and information

	Excellent	Good	Fair	Poor	N/A
Automotive News	Please rate the following publications/news sources in terms of value to you for news, industry articles and information Automotive News Excellent	Good	Fair	Poor	N/A
Dealer Magazine	Dealer Magazine Excellent	Good	Fair	Poor	N/A
Digital Dealer Magazine	Digital Dealer Magazine Excellent	Good	Fair	Poor	N/A
Auto Dealer Monthly	Auto Dealer Monthly Excellent	Good	Fair	Poor	N/A
Auto Remarketing	Auto Remarketing Excellent	Good	Fair	Poor	N/A
Dealer Marketing Magazine	Dealer Marketing Magazine Excellent	Good	Fair	Poor	N/A
Auto Success Magazine	Auto Success Magazine Excellent	Good	Fair	Poor	N/A
Fixed Ops Magazine	Fixed Ops Magazine Excellent	Good	Fair	Poor	N/A
Dealer Fixed Ops	Dealer Fixed Ops Excellent	Good	Fair	Poor	N/A
Automotivedigest.com	Automotivedigest.com Excellent	Good	Fair	Poor	N/A
Dealer’s Edge	Dealer’s Edge Excellent	Good	Fair	Poor	N/A
Ward’s Dealer Business	Ward’s Dealer Business Excellent	Good	Fair	Poor	N/A
Auto Remarketing Magazine	Auto Remarketing Magazine Excellent	Good	Fair	Poor	N/A
Used Car News	Used Car News Excellent	Good	Fair	Poor	N/A

Of the above publications, which is your top choice

5. Which of the following automotive social media sites do you belong to and/or use? (please choose all that apply)

Which of the following automotive social media sites do you belong to and/or use? (please choose all that apply) DrivingSales.com

Dealer Refresh.com

Kainautomotive.com Idea Exchange

Automotive Digital Marketing

other

Other (please specify)

6. What do you see happening to the market in 2010?

What do you see happening to the market in 2010? Sales will increase

Sales will decrease

Sales will remain level

7. What are your plans for your ad spend in 2010? (Please select the one answer that applies)

What are your plans for your ad spend in 2010? (Please select the one answer that applies) Increase by 10-25%

Increase by 25-50%

Increase by 50-75%

Increase by 75-100%

Maintain same level as 2009

Decrease by 10-25%

Decrease by 25-50%

Decrease by 50-75%

Decrease by 75-100%

8. Regardless of how you answered the previous question, if you were given extra money to spend in marketing in 2010, what would be the top 3 places you would invest in?(please select 3)

Regardless of how you answered the previous question, if you were given extra money to spend in marketing in 2010, what would be the top 3 places you would invest in?(please select 3) Third party provider

Your dealerships website

OEM Website

Magazine/Newspapers

Internet

Direct Mail

SEO-Organic Search

PPC/SEM

Social media

Radio

Other

Other (please specify)

9. If anywhere, where do you plan to cut your ad spend in 2010? (Please select any that apply)

If anywhere, where do you plan to cut your ad spend in 2010? (Please select any that apply) Third party provider

Your dealerships website

OEM Website

Magazine/Newspapers

Internet

Direct Mail

SEO-Organic Search

PPC/SEM

Social media

Radio

other

Other (please specify)

10. What is your job title?

What is your job title? Owner

General Manager

Sales Manager

Internet Manager

BDC Manager

Marketing Manager

Other

Other (please specify)

11. Please provide the following information so we can contact you in the event that you win the prize draw.

Please provide the following information so we can contact you in the event that you win the prize draw. Name:
Company:
City/Town:
State:
ZIP/Postal Code:
Country:
Email Address:
Phone Number:

form {display:none;} #jserror {text-align:center;margin-top:50px;}Javascript is required for this site to function, please enable.