AutoUSA Jan 2010 study
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1. Jan 2010 AutoUSA Study

AutoUSA would value your opinion on the following 10 short questions. This survey should not take more than a couple of minutes to fill out. Please provide your contact information at the end for a drawing for a free iPod touch. Your contact information will only be used for the purpose of contacting you in the event that you win the prize. Thank you so much for your time.

1. Which of these conventions do you plan to attend in 2010? (Please choose all that apply.)

Which of these conventions do you plan to attend in 2010? (Please choose all that apply.) NADA in Orlando, Florida Feb 13-15

Digital Dealer Spring Conference

Digital Dealer Fall Conference

Automotive Marketing Boot Camp Feb 12, 2010

Other

Other (please specify)

2. Which of the following publications/news sources do you view? (please select all that apply)

	Frequently	Once in a while	Never
Automotive News	*Which of the following publications/news sources do you view? (please select all that apply) Automotive News Frequently	Automotive News Once in a while	Automotive News Never
Dealer Magazine	Dealer Magazine Frequently	Dealer Magazine Once in a while	Dealer Magazine Never
Digital Dealer Magazine	Digital Dealer Magazine Frequently	Digital Dealer Magazine Once in a while	Digital Dealer Magazine Never
Auto Dealer Monthly	Auto Dealer Monthly Frequently	Auto Dealer Monthly Once in a while	Auto Dealer Monthly Never
Auto Remarketing	Auto Remarketing Frequently	Auto Remarketing Once in a while	Auto Remarketing Never
Dealer Marketing Magazine	Dealer Marketing Magazine Frequently	Dealer Marketing Magazine Once in a while	Dealer Marketing Magazine Never
Auto Success Magazine	Auto Success Magazine Frequently	Auto Success Magazine Once in a while	Auto Success Magazine Never
Fixed Ops Magazine	Fixed Ops Magazine Frequently	Fixed Ops Magazine Once in a while	Fixed Ops Magazine Never
Dealer Fixed Ops	Dealer Fixed Ops Frequently	Dealer Fixed Ops Once in a while	Dealer Fixed Ops Never
Automotivedigest.com	Automotivedigest.com Frequently	Automotivedigest.com Once in a while	Automotivedigest.com Never
Dealer’s Edge	Dealer’s Edge Frequently	Dealer’s Edge Once in a while	Dealer’s Edge Never
Ward’s Dealer Business	Ward’s Dealer Business Frequently	Ward’s Dealer Business Once in a while	Ward’s Dealer Business Never
Auto Remarketing Magazine	Auto Remarketing Magazine Frequently	Auto Remarketing Magazine Once in a while	Auto Remarketing Magazine Never
Used Car News	Used Car News Frequently	Used Car News Once in a while	Used Car News Never
Other	Other Frequently	Other Once in a while	Other Never

Other (please specify)

3. How do you like to access your news and articles? (Please choose answer which most applies)

How do you like to access your news and articles? (Please choose answer which most applies) In the print publication

In the Digital/online version

4. Please rate the following publications/news sources in terms of value to you for news, industry articles and information

	Excellent	Good	Fair	Poor	N/A
Automotive News	*Please rate the following publications/news sources in terms of value to you for news, industry articles and information Automotive News Excellent	Automotive News Good	Automotive News Fair	Automotive News Poor	Automotive News N/A
Dealer Magazine	Dealer Magazine Excellent	Dealer Magazine Good	Dealer Magazine Fair	Dealer Magazine Poor	Dealer Magazine N/A
Digital Dealer Magazine	Digital Dealer Magazine Excellent	Digital Dealer Magazine Good	Digital Dealer Magazine Fair	Digital Dealer Magazine Poor	Digital Dealer Magazine N/A
Auto Dealer Monthly	Auto Dealer Monthly Excellent	Auto Dealer Monthly Good	Auto Dealer Monthly Fair	Auto Dealer Monthly Poor	Auto Dealer Monthly N/A
Auto Remarketing	Auto Remarketing Excellent	Auto Remarketing Good	Auto Remarketing Fair	Auto Remarketing Poor	Auto Remarketing N/A
Dealer Marketing Magazine	Dealer Marketing Magazine Excellent	Dealer Marketing Magazine Good	Dealer Marketing Magazine Fair	Dealer Marketing Magazine Poor	Dealer Marketing Magazine N/A
Auto Success Magazine	Auto Success Magazine Excellent	Auto Success Magazine Good	Auto Success Magazine Fair	Auto Success Magazine Poor	Auto Success Magazine N/A
Fixed Ops Magazine	Fixed Ops Magazine Excellent	Fixed Ops Magazine Good	Fixed Ops Magazine Fair	Fixed Ops Magazine Poor	Fixed Ops Magazine N/A
Dealer Fixed Ops	Dealer Fixed Ops Excellent	Dealer Fixed Ops Good	Dealer Fixed Ops Fair	Dealer Fixed Ops Poor	Dealer Fixed Ops N/A
Automotivedigest.com	Automotivedigest.com Excellent	Automotivedigest.com Good	Automotivedigest.com Fair	Automotivedigest.com Poor	Automotivedigest.com N/A
Dealer’s Edge	Dealer’s Edge Excellent	Dealer’s Edge Good	Dealer’s Edge Fair	Dealer’s Edge Poor	Dealer’s Edge N/A
Ward’s Dealer Business	Ward’s Dealer Business Excellent	Ward’s Dealer Business Good	Ward’s Dealer Business Fair	Ward’s Dealer Business Poor	Ward’s Dealer Business N/A
Auto Remarketing Magazine	Auto Remarketing Magazine Excellent	Auto Remarketing Magazine Good	Auto Remarketing Magazine Fair	Auto Remarketing Magazine Poor	Auto Remarketing Magazine N/A
Used Car News	Used Car News Excellent	Used Car News Good	Used Car News Fair	Used Car News Poor	Used Car News N/A

Of the above publications, which is your top choice

5. Which of the following automotive social media sites do you belong to and/or use? (please choose all that apply)

Which of the following automotive social media sites do you belong to and/or use? (please choose all that apply) DrivingSales.com

Dealer Refresh.com

Kainautomotive.com Idea Exchange

Automotive Digital Marketing

other

Other (please specify)

6. What do you see happening to the market in 2010?

What do you see happening to the market in 2010? Sales will increase

Sales will decrease

Sales will remain level

7. What are your plans for your ad spend in 2010? (Please select the one answer that applies)

What are your plans for your ad spend in 2010? (Please select the one answer that applies) Increase by 10-25%

Increase by 25-50%

Increase by 50-75%

Increase by 75-100%

Maintain same level as 2009

Decrease by 10-25%

Decrease by 25-50%

Decrease by 50-75%

Decrease by 75-100%

8. Regardless of how you answered the previous question, if you were given extra money to spend in marketing in 2010, what would be the top 3 places you would invest in?(please select 3)

Regardless of how you answered the previous question, if you were given extra money to spend in marketing in 2010, what would be the top 3 places you would invest in?(please select 3) Third party provider

Your dealerships website

OEM Website

Magazine/Newspapers

Internet

Direct Mail

SEO-Organic Search

PPC/SEM

Social media

Radio

Other

Other (please specify)

9. If anywhere, where do you plan to cut your ad spend in 2010? (Please select any that apply)

If anywhere, where do you plan to cut your ad spend in 2010? (Please select any that apply) Third party provider

Your dealerships website

OEM Website

Magazine/Newspapers

Internet

Direct Mail

SEO-Organic Search

PPC/SEM

Social media

Radio

other

Other (please specify)

10. What is your job title?

What is your job title? Owner

General Manager

Sales Manager

Internet Manager

BDC Manager

Marketing Manager

Other

Other (please specify)

*
11. Please provide the following information so we can contact you in the event that you win the prize draw.

Please provide the following information so we can contact you in the event that you win the prize draw. Name:
Company:
City/Town:
State:
ZIP/Postal Code:
Country:
Email Address:
Phone Number:

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AutoUSA Jan 2010 studyExit this survey

1. Jan 2010 AutoUSA Study

1. Which of these conventions do you plan to attend in 2010? (Please choose all that apply.)

2. Which of the following publications/news sources do you view? (please select all that apply)

3. How do you like to access your news and articles? (Please choose answer which most applies)

4. Please rate the following publications/news sources in terms of value to you for news, industry articles and information

5. Which of the following automotive social media sites do you belong to and/or use? (please choose all that apply)

6. What do you see happening to the market in 2010?

7. What are your plans for your ad spend in 2010? (Please select the one answer that applies)

8. Regardless of how you answered the previous question, if you were given extra money to spend in marketing in 2010, what would be the top 3 places you would invest in?(please select 3)

9. If anywhere, where do you plan to cut your ad spend in 2010? (Please select any that apply)

10. What is your job title?

*11. Please provide the following information so we can contact you in the event that you win the prize draw.

AutoUSA Jan 2010 study
Exit this survey

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11. Please provide the following information so we can contact you in the event that you win the prize draw.