Winterberry Group / IAB Survey: Demystifying the Marketing Data "Use Cases"

 

Welcome! And thank you, in advance, for your time and contributions to this important research initiative. In conjunction with the Interactive Advertising Bureau, Winterberry Group is compiling primary insights for a new white paper we'll be publishing this winter. The report will focus on identifying a set of marketing data “use cases”--with the goal of showing how companies are managing increasingly complex data flows, and integrating the collection, integration and deployment of that information across both online and traditional advertising platforms.

Your responses to the following questions--which should require no more than 15 minutes to answer--will be critical in helping us establish a view of how companies are using data to transform their data-driven marketing performance.

Rest assured that your responses will be aggregated and held strictly confidential (in fact, we ask for your name and e-mail address only so that we may provide a complimentary copy of our research prior to publication).

If you have questions about the project, feel free to contact Clare Premo at cpremo@winterberrygroup.com. Thanks again for your help.