Media Usage Template Survey

1. What services do you and your family currently subscribe to from CMA? (please check all that apply)

What services do you and your family currently subscribe to from CMA? (please check all that apply) Cable TV

Digital Cable TV

High Def TV

High Speed Internet

Telephone Service

None of the above

2. For your primary family viewing area, have you purchased a new TV set in the last 3 years?

For your primary family viewing area, have you purchased a new TV set in the last 3 years? Yes

3. Please select the types of boxes/equipment you have integrated with your primary TV set (please select all that apply)

Please select the types of boxes/equipment you have integrated with your primary TV set (please select all that apply) DVD or VCR Player

Cable or Satellite set top converter box

Tivo or DVR

Game console (Wii, Xbox, PS3)

External antenna

Roku Box

Stereo

Other

4. How often do you rent DVDs or videos of movies?

How often do you rent DVDs or videos of movies? Extremely often

Very often

Moderately often

Slightly often

Not at all often

5. Which type of services do you use to receive and watch DVD or videos in a given month (please select all that apply)

Which type of services do you use to receive and watch DVD or videos in a given month (please select all that apply) Traditional video rental store

External DVD kiosk (like Redbox)

DVD by mail (Netflix)

Movie downloaded to my TV or box (Paid service, like Netflix on Demand)

Movie download to my game console (Wii, PS3, Xbox)

Use an unpaid/download service to get movies

Other

6. Which answer best describes how you watch TV today

Which answer best describes how you watch TV today I only watch live TV

I watch a combination of live and recorded TV

I only watch recorded TV (DVR, Tivo)

7. Which answer 'best' describes your view regarding the the blending of internet content and your TV

Which answer 'best' describes your view regarding the the blending of internet content and your TV I'm a traditionalist. TV is for watching programs. Internet has other uses.

I'm watching more and more video on the internet. It makes sense to be able to access this content on my TV.

I'm in the process of learning more about transferring internet content (Youtube, Hulu, Apple) to my primary TV Screen.

I'm already actively sending Internet content to my TV.

8. Which of the following devices do you own and use to access the internet? (check all that apply)

Which of the following devices do you own and use to access the internet? (check all that apply) desk top personal computer

laptop personal computer

tablet personal computer (i-pad, for example)

Smart phone, advanced wireless device

Other

9. Does your household have wireless internet access within your home?

Does your household have wireless internet access within your home? Yes

Don't know

10. How often do you or someone in your household interact with Social Media (like Facebook, MySpace, Twitter)?

How often do you or someone in your household interact with Social Media (like Facebook, MySpace, Twitter)? Extremely often

Very often

Moderately often

Slightly often

Not at all often

11. Which of the following do you or your family use for telephone service? (please check all that apply)

Which of the following do you or your family use for telephone service? (please check all that apply) Traditional phone service from telephone company.

Internet-delivered phone service (Vonage)

Cable company delivered phone service

Wireless service--using a standard cell phone

Wireless service -- using a 'smart' phone

12. Which of the following do you or someone in your household do on a daily basis (please select all that apply)

Which of the following do you or someone in your household do on a daily basis (please select all that apply) Use a landline or VoIP-based landline phone to make a phone call

Use a cell phone to place a phone call

Send a text

Send an email

13. Which statement best describes the status of your 'home' network? The connections of your TV, internet, etc...

Which statement best describes the status of your 'home' network? The connections of your TV, internet, etc... I'm a technical 'geek'. I've got it all figured out.

It works most of the time. I'm not always sure how it does though.

There are problems from time to time. I never know where to turn.

It's overwhelming and very confusing. I frequently pay someone to fix, consult or solve problems.

14. If you or your family did experience a home network problem that you were having trouble fixing, which sources would you turn to for guidance? (please check all that apply)

If you or your family did experience a home network problem that you were having trouble fixing, which sources would you turn to for guidance? (please check all that apply) Equipment manufacturers

Web searches to look for advice/help

1-800 help desk

Local applicance store (like Best Buy 'Geek Squad')

Telephone or Cable Company

Internet 'help' desk

Friend, neighbor, relative

15. Are you male or female?

Are you male or female? Male

Female

16. Which category below includes your age?

Which category below includes your age? 17 or younger

18-20

21-29

30-39

40-49

50-59

60 or older

17. What is the highest level of school you have completed or the highest degree you have received?

What is the highest level of school you have completed or the highest degree you have received? Less than high school degree

High school degree or equivalent (e.g., GED)

Some college but no degree

Associate degree

Bachelor degree

Graduate degree

18. Which of the following categories best describes your employment status?

Which of the following categories best describes your employment status? Employed, working 1-39 hours per week

Employed, working 40 or more hours per week

Not employed, looking for work

Not employed, NOT looking for work

Retired

Disabled, not able to work

19. Are you White, Black or African-American, American Indian or Alaskan Native, Asian, Native Hawaiian or other Pacific islander, or some other race?

Are you White, Black or African-American, American Indian or Alaskan Native, Asian, Native Hawaiian or other Pacific islander, or some other race? White

Black or African-American

Hispanic

Asian

From multiple races

Some other race (please specify)

20. Are your living quarters owned or being bought by you or someone in your household, rented for cash, or occupied without payment of cash rent?

Are your living quarters owned or being bought by you or someone in your household, rented for cash, or occupied without payment of cash rent? Owned or being bought by you or someone in your household

Rented for cash

Occupied without payment of cash rent