Costco Deca Survey
1
. What is your gender?
What is your gender?
Female
Male
2
. How old are you?
How old are you?
under 18
18-24
25-34
35-44
45-54
55-64
65+
3
. What is your household's annual income?
What is your household's annual income?
under $20,000
$20,000-29,999
$30,000-39,999
$40,000-49,999
$50,000-59,999
$60,000-69,999
$70,000-79,999
$80,000-89,999
$90,000-99,999
$100,000+
4
. Do you or your family shop at Costco?
Do you or your family shop at Costco?
Yes
No
5
. In general, do you find Costco's selection of products to be satisfactory?
In general, do you find Costco's selection of products to be satisfactory?
Yes
No
6
. Is it easy to find what you are looking for in any Costco?
Is it easy to find what you are looking for in any Costco?
Yes
No
Other (please specify)
7
. Do you or your family shop on the Costco website?
Do you or your family shop on the Costco website?
Yes
No
8
. If so, how user- friendly do you find it?
If so, how user- friendly do you find it?
Very easy to use and navigate
Okay usability
Difficult to use
Other (please specify)
9
. Please visit http://www.costco.com/ and rate the website's aesthetics on a scale of 1-10
Please visit http://www.costco.com/ and rate the website's aesthetics on a scale of 1-10
10: Best online retail site you have ever seen
9
8
7
6
5: Standard, isn't outstanding, isn't horrible
4
3
2
1: Very unattractive and displeasing
10
. What is one thing you would change on the website?
What is one thing you would change on the website?
Fewer ads
More organization (to make it more aesthetically pleasing)
More organization (to make it easier to navigate)
Different colour scheme/ font
Other (please specify)
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