Marketing Survey 2010
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1. Survey Purpose

WITN22 wants to expand the information it provides to the people of Wilmington. As a thought leader involved in improving life in Wilmington, we would value your input. Please take a few minutes to answer the questions below. The questions are about how you receive information about the City currently, and in what areas you would like to see us expand coverage. Thank you.

In each of the topics listed below, please tell us how important each is to you and how important you think it is to most people you know. Rate “Importance” on a scale of 1 to 5, where 1 means “Of no Importance” and 5 means “Of critical importance.”

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1. Where do you live?

Where do you live?

2. In each of the topics listed below, please tell us how important each is to you and how important you think it is to most people you know.

	1. Of No Importance	2	3	4	5. Of Critical Importance
Summary of City Council activities	*In each of the topics listed below, please tell us how important each is to you and how important you think it is to most people you know. Summary of City Council activities 1. Of No Importance	Summary of City Council activities 2	Summary of City Council activities 3	Summary of City Council activities 4	Summary of City Council activities 5. Of Critical Importance
Local political news	Local political news 1. Of No Importance	Local political news 2	Local political news 3	Local political news 4	Local political news 5. Of Critical Importance
Crime news	Crime news 1. Of No Importance	Crime news 2	Crime news 3	Crime news 4	Crime news 5. Of Critical Importance
Local business news	Local business news 1. Of No Importance	Local business news 2	Local business news 3	Local business news 4	Local business news 5. Of Critical Importance
Entertainment and attractions (Movies, music, theater, museums , historical sites, etc.)	Entertainment and attractions (Movies, music, theater, museums , historical sites, etc.) 1. Of No Importance	Entertainment and attractions (Movies, music, theater, museums , historical sites, etc.) 2	Entertainment and attractions (Movies, music, theater, museums , historical sites, etc.) 3	Entertainment and attractions (Movies, music, theater, museums , historical sites, etc.) 4	Entertainment and attractions (Movies, music, theater, museums , historical sites, etc.) 5. Of Critical Importance
Local events (Parades, festivals, etc)	Local events (Parades, festivals, etc) 1. Of No Importance	Local events (Parades, festivals, etc) 2	Local events (Parades, festivals, etc) 3	Local events (Parades, festivals, etc) 4	Local events (Parades, festivals, etc) 5. Of Critical Importance
News of local community organizations	News of local community organizations 1. Of No Importance	News of local community organizations 2	News of local community organizations 3	News of local community organizations 4	News of local community organizations 5. Of Critical Importance
Health news	Health news 1. Of No Importance	Health news 2	Health news 3	Health news 4	Health news 5. Of Critical Importance
Local sports news	Local sports news 1. Of No Importance	Local sports news 2	Local sports news 3	Local sports news 4	Local sports news 5. Of Critical Importance
Information for children or schools	Information for children or schools 1. Of No Importance	Information for children or schools 2	Information for children or schools 3	Information for children or schools 4	Information for children or schools 5. Of Critical Importance

Other (please specify)

3. Please rate (on the same 1 to 5 scale) how important you think each would be to you and to most people you know.

	1. Of No Importance	2	3	4	5. Of Critical Importance
How to work with City departments (zoning, grants, licenses, etc.)	*Please rate (on the same 1 to 5 scale) how important you think each would be to you and to most people you know. How to work with City departments (zoning, grants, licenses, etc.) 1. Of No Importance	How to work with City departments (zoning, grants, licenses, etc.) 2	How to work with City departments (zoning, grants, licenses, etc.) 3	How to work with City departments (zoning, grants, licenses, etc.) 4	How to work with City departments (zoning, grants, licenses, etc.) 5. Of Critical Importance
Live call-in with City officials	Live call-in with City officials 1. Of No Importance	Live call-in with City officials 2	Live call-in with City officials 3	Live call-in with City officials 4	Live call-in with City officials 5. Of Critical Importance
Profiles of civic organizations	Profiles of civic organizations 1. Of No Importance	Profiles of civic organizations 2	Profiles of civic organizations 3	Profiles of civic organizations 4	Profiles of civic organizations 5. Of Critical Importance
In depth interviews of city and community leaders	In depth interviews of city and community leaders 1. Of No Importance	In depth interviews of city and community leaders 2	In depth interviews of city and community leaders 3	In depth interviews of city and community leaders 4	In depth interviews of city and community leaders 5. Of Critical Importance
A homework help line for kids	A homework help line for kids 1. Of No Importance	A homework help line for kids 2	A homework help line for kids 3	A homework help line for kids 4	A homework help line for kids 5. Of Critical Importance

Other (please specify)

4. How important is each for you and people you know for getting news and information specifically about the City of Wilmington?

	1. Of No Importance	2	3	4	5. Of Critical Importance
Word of mouth, personal conversations	*How important is each for you and people you know for getting news and information specifically about the City of Wilmington? Word of mouth, personal conversations 1. Of No Importance	Word of mouth, personal conversations 2	Word of mouth, personal conversations 3	Word of mouth, personal conversations 4	Word of mouth, personal conversations 5. Of Critical Importance
Personal emails	Personal emails 1. Of No Importance	Personal emails 2	Personal emails 3	Personal emails 4	Personal emails 5. Of Critical Importance
Wilmington News-Journal	Wilmington News-Journal 1. Of No Importance	Wilmington News-Journal 2	Wilmington News-Journal 3	Wilmington News-Journal 4	Wilmington News-Journal 5. Of Critical Importance
Other local publications	Other local publications 1. Of No Importance	Other local publications 2	Other local publications 3	Other local publications 4	Other local publications 5. Of Critical Importance
Private publications	Private publications 1. Of No Importance	Private publications 2	Private publications 3	Private publications 4	Private publications 5. Of Critical Importance
Local radio stations	Local radio stations 1. Of No Importance	Local radio stations 2	Local radio stations 3	Local radio stations 4	Local radio stations 5. Of Critical Importance
Broadcast TV stations	Broadcast TV stations 1. Of No Importance	Broadcast TV stations 2	Broadcast TV stations 3	Broadcast TV stations 4	Broadcast TV stations 5. Of Critical Importance
Cable TV stations	Cable TV stations 1. Of No Importance	Cable TV stations 2	Cable TV stations 3	Cable TV stations 4	Cable TV stations 5. Of Critical Importance
The internet	The internet 1. Of No Importance	The internet 2	The internet 3	The internet 4	The internet 5. Of Critical Importance
WITN 22	WITN 22 1. Of No Importance	WITN 22 2	WITN 22 3	WITN 22 4	WITN 22 5. Of Critical Importance

Other (please specify)

5. Finally, we would welcome any ideas or suggestions you have on how WITN22, the Wilmington cable channel, can better serve the people, government and organizations of the City of Wilmington. Please use the space below.

Finally, we would welcome any ideas or suggestions you have on how WITN22, the Wilmington cable channel, can better serve the people, government and organizations of the City of Wilmington. Please use the space below.

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Marketing Survey 2010Exit this survey

1. Survey Purpose

*1. Where do you live?

2. In each of the topics listed below, please tell us how important each is to you and how important you think it is to most people you know.

3. Please rate (on the same 1 to 5 scale) how important you think each would be to you and to most people you know.

4. How important is each for you and people you know for getting news and information specifically about the City of Wilmington?

5. Finally, we would welcome any ideas or suggestions you have on how WITN22, the Wilmington cable channel, can better serve the people, government and organizations of the City of Wilmington. Please use the space below.

Marketing Survey 2010
Exit this survey

*
1. Where do you live?