T3 CONNECT Consulting Survey

Social Media Needs Assessment Questionnaire

T3 CONNECT Consulting employs a social media needs assessment process to determine resource availability (staff, skills, budget, policies, procedures), to identify obstacles and options, and to outline next steps, including analysis of competition and public perception.

Please complete the questions below to the best of your knowledge and a T3 CONNECT Consulting representative will contact you shortly to discuss your needs.

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1. Contact Information

Contact Information Organization
Website URL
Your Name
Title
Email
Phone

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2. How many people make up your staff?

How many people make up your staff? Full Time Employees:
Part Time/Seasonal Employees
Volunteers:

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3. How would you describe the overall level of comfort with new technologies for your organization?

How would you describe the overall level of comfort with new technologies for your organization? Very Comfortable

Fairly Comfortable

Somewhat Comfortable

Not Very Comfortable

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4. Which of the following OFFLINE marketing efforts do you currently invest in? (Check all that apply)

Which of the following OFFLINE marketing efforts do you currently invest in? (Check all that apply) Television

Radio

Newspapers

Magazines

Direct Mail

Telemarketing

Outdoor

Word of Mouth

Other (please specify)

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5. Which of the following ONLINE marketing efforts do you currently invest in? (Check all that apply)

Which of the following ONLINE marketing efforts do you currently invest in? (Check all that apply) Banner Advertising

Email Newsletters

Direct Emails

PPC (Pay Per Click Advertising)

Social Media Marketing

SEO (Search Engine Optimization)

Cross Promotion w/ Other Websites

Other (please specify)

6. How do you measure the ROI (Return on Investment) for current or ongoing marketing efforts?

How do you measure the ROI (Return on Investment) for current or ongoing marketing efforts?

7. Does your organization have the following?

	Yes/No	If Yes - # of followers/fans/contacts
Facebook Fan Page	Does your organization have the following? Facebook Fan Page Yes/No	If Yes - # of followers/fans/contacts
Twitter Account	Twitter Account Yes/No	If Yes - # of followers/fans/contacts
LinkedIn (Company Profile)	LinkedIn (Company Profile) Yes/No	If Yes - # of followers/fans/contacts
LinkedIn (Personal Profiles)	LinkedIn (Personal Profiles) Yes/No	If Yes - # of followers/fans/contacts

How many staff members have personal LinkedIn accounts?

8. Does your organization currently use any of these social tools for your organization? (Check all that apply)

Does your organization currently use any of these social tools for your organization? (Check all that apply) Facebook Groups

MySpace

Ning

YouTube

Flickr

Ustream

Other (please specify)

9. How often do you use social media to do the following:

	Very Often (once or more a day)	Often (3 or more times/week)	Occasionally (3 or more times/month)	Very Rarely (less than once/month	Never
Communicate with members, customers or clients	*How often do you use social media to do the following: Communicate with members, customers or clients Very Often (once or more a day)	Communicate with members, customers or clients Often (3 or more times/week)	Communicate with members, customers or clients Occasionally (3 or more times/month)	Communicate with members, customers or clients Very Rarely (less than once/month	Communicate with members, customers or clients Never
Target new prospects to generate leads	Target new prospects to generate leads Very Often (once or more a day)	Target new prospects to generate leads Often (3 or more times/week)	Target new prospects to generate leads Occasionally (3 or more times/month)	Target new prospects to generate leads Very Rarely (less than once/month	Target new prospects to generate leads Never
Help build awareness of your brand programs	Help build awareness of your brand programs Very Often (once or more a day)	Help build awareness of your brand programs Often (3 or more times/week)	Help build awareness of your brand programs Occasionally (3 or more times/month)	Help build awareness of your brand programs Very Rarely (less than once/month	Help build awareness of your brand programs Never

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10. Have you allocated a portion of your yearly marketing/advertising budget to social media initiatives? If so, how much? (We will use this information to provide the maximum value for your investment)

Have you allocated a portion of your yearly marketing/advertising budget to social media initiatives? If so, how much? (We will use this information to provide the maximum value for your investment) $0 - $500

$501 - $1000

$1001 - $5000

$5001 - $10000

$10001 - $20000

$20000+

T3 CONNECT ConsultingExit this survey

Social Media Needs Assessment Questionnaire

*1. Contact Information

*2. How many people make up your staff?

*3. How would you describe the overall level of comfort with new technologies for your organization?

*4. Which of the following OFFLINE marketing efforts do you currently invest in? (Check all that apply)

*5. Which of the following ONLINE marketing efforts do you currently invest in? (Check all that apply)

6. How do you measure the ROI (Return on Investment) for current or ongoing marketing efforts?

7. Does your organization have the following?

8. Does your organization currently use any of these social tools for your organization? (Check all that apply)

9. How often do you use social media to do the following:

*10. Have you allocated a portion of your yearly marketing/advertising budget to social media initiatives? If so, how much? (We will use this information to provide the maximum value for your investment)

T3 CONNECT Consulting
Exit this survey

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1. Contact Information

*
2. How many people make up your staff?

*
3. How would you describe the overall level of comfort with new technologies for your organization?

*
4. Which of the following OFFLINE marketing efforts do you currently invest in? (Check all that apply)

*
5. Which of the following ONLINE marketing efforts do you currently invest in? (Check all that apply)

*
10. Have you allocated a portion of your yearly marketing/advertising budget to social media initiatives? If so, how much? (We will use this information to provide the maximum value for your investment)