Exit this survey
4th Annual Marketing & Media Survey
1. 4th Annual Marketing & Media Survey: Dawning of a New Digital Decade
WE WANT TO HEAR FROM YOU!
This survey is intended to provide the marketing community with a better understanding of how online marketing plans will impact what we all do in 2010 and beyond. We appreciate your time and feedback. The survey was designed to take you less than five minutes to complete!
25 recipients will receive a $10 iTunes gift card. Recipients will be selected at random.
Your contact information will not be used for any other purpose other than fulfilling distribution of survey results and prizes.
Thank You!
1
. Please provide your contact information to qualify to win a $10 iTunes gift card and receive the survey results. This information will only be used to fulfill the mailing of the iTunes gift cards.
Please provide your contact information to qualify to win a $10 iTunes gift card and receive the survey results. This information will only be used to fulfill the mailing of the iTunes gift cards.
Name:
Company:
Address:
Address 2:
City/Town:
State:
-- select state --
AL Alabama
AK Alaska
AS American Samoa
AZ Arizona
AR Arkansas
CA California
CO Colorado
CT Connecticut
DE Delaware
DC District of Columbia
FM Federated States of Micronesia
FL Florida
GA Georgia
GU Guam
HI Hawaii
ID Idaho
IL Illinois
IN Indiana
IA Iowa
KS Kansas
KY Kentucky
LA Louisiana
ME Maine
MH Marshall Islands
MD Maryland
MA Massachusetts
MI Michigan
MN Minnesota
MS Mississippi
MO Missouri
MT Montana
NE Nebraska
NV Nevada
NH New Hampshire
NJ New Jersey
NM New Mexico
NY New York
NC North Carolina
ND North Dakota
MP Northern Mariana Islands
OH Ohio
OK Oklahoma
OR Oregon
PW Palau
PA Pennsylvania
PR Puerto Rico
RI Rhode Island
SC South Carolina
SD South Dakota
TN Tennessee
TX Texas
UT Utah
VT Vermont
VI Virgin Islands
VA Virginia
WA Washington
WV West Virginia
WI Wisconsin
WY Wyoming
ZIP/Postal Code:
Country:
Email Address:
Phone Number:
*
2
. Was your business affected by the recession in 2009?
Was your business affected by the recession in 2009?
Yes, revenues were down
No, revenues were up
On par with previous years
*
3
. How do you feel business will perform in 2010 versus 2009?
How do you feel business will perform in 2010 versus 2009?
I believe revenues will be up
I believe revenues will be down
I believe revenues will be the same
*
4
. What advertising channels performed strongly for your company in 2009? (select all that apply)
Strongest (1)
2
3
4
5
6
7
Weakest (8)
Display
*
What advertising channels performed strongly for your company in 2009? (select all that apply) Display Strongest (1)
Display 2
Display 3
Display 4
Display 5
Display 6
Display 7
Display Weakest (8)
Email
Email Strongest (1)
Email 2
Email 3
Email 4
Email 5
Email 6
Email 7
Email Weakest (8)
Search
Search Strongest (1)
Search 2
Search 3
Search 4
Search 5
Search 6
Search 7
Search Weakest (8)
Social Media
Social Media Strongest (1)
Social Media 2
Social Media 3
Social Media 4
Social Media 5
Social Media 6
Social Media 7
Social Media Weakest (8)
Mobile
Mobile Strongest (1)
Mobile 2
Mobile 3
Mobile 4
Mobile 5
Mobile 6
Mobile 7
Mobile Weakest (8)
Affiliate Marketing
Affiliate Marketing Strongest (1)
Affiliate Marketing 2
Affiliate Marketing 3
Affiliate Marketing 4
Affiliate Marketing 5
Affiliate Marketing 6
Affiliate Marketing 7
Affiliate Marketing Weakest (8)
Offline (print, TV, radio, etc.)
Offline (print, TV, radio, etc.) Strongest (1)
Offline (print, TV, radio, etc.) 2
Offline (print, TV, radio, etc.) 3
Offline (print, TV, radio, etc.) 4
Offline (print, TV, radio, etc.) 5
Offline (print, TV, radio, etc.) 6
Offline (print, TV, radio, etc.) 7
Offline (print, TV, radio, etc.) Weakest (8)
Direct Mail
Direct Mail Strongest (1)
Direct Mail 2
Direct Mail 3
Direct Mail 4
Direct Mail 5
Direct Mail 6
Direct Mail 7
Direct Mail Weakest (8)
If your company does not leverage one or more of the channels above, please specify which ones
*
5
. How will budgets be allocated for the following advertising channels in 2010?
Reduced
Stagnant
Increased
Unsure
Display – Reduced, Stagnant, Increased, Unsure
*
How will budgets be allocated for the following advertising channels in 2010? Display – Reduced, Stagnant, Increased, Unsure Reduced
Display – Reduced, Stagnant, Increased, Unsure Stagnant
Display – Reduced, Stagnant, Increased, Unsure Increased
Display – Reduced, Stagnant, Increased, Unsure Unsure
Email
Email Reduced
Email Stagnant
Email Increased
Email Unsure
Search
Search Reduced
Search Stagnant
Search Increased
Search Unsure
Social Media
Social Media Reduced
Social Media Stagnant
Social Media Increased
Social Media Unsure
Mobile
Mobile Reduced
Mobile Stagnant
Mobile Increased
Mobile Unsure
Affiliate Marketing
Affiliate Marketing Reduced
Affiliate Marketing Stagnant
Affiliate Marketing Increased
Affiliate Marketing Unsure
Offline
Offline Reduced
Offline Stagnant
Offline Increased
Offline Unsure
Direct Mail
Direct Mail Reduced
Direct Mail Stagnant
Direct Mail Increased
Direct Mail Unsure
*
6
. In 2010, what percentage of your company’s overall multi-channel advertising campaign will be allocated to digital marketing channels (versus print, radio, television, outdoor, etc…?)
In 2010, what percentage of your company’s overall multi-channel advertising campaign will be allocated to digital marketing channels (versus print, radio, television, outdoor, etc…?)
Over half
30-50%
20-29%
10-19%
Less than 10%
*
7
. Beyond 2010, do you expect the percentage of your budget allocated to digital marketing to:
Beyond 2010, do you expect the percentage of your budget allocated to digital marketing to:
Steadily increase as we approach 2014
Greatly increase as we approach 2014
Remain flat
Decrease
*
8
. Which of the following objectives does your company leverage online marketing to accomplish? (select all that apply)
Which of the following objectives does your company leverage online marketing to accomplish? (select all that apply)
Generating high quality leads
Converting leads into sales
Reaching a targeted audience
Measuring and understanding our audience
Avoiding wasted media spend
Retaining existing customers
Digitally transacting with customers
*
9
. Which of the following marketing tactics will be part of your 2010 online marketing strategy? (select all that apply)
Which of the following marketing tactics will be part of your 2010 online marketing strategy? (select all that apply)
Targeting
Retention and loyalty campaigns
Customer/Audience analytics and measurement
Attempting to win back former customers
Content creation
Affiliate marketing
Awareness building campaigns
New target market discovery
Email list growth
Building applications for Web 2.0
Retargeting
Monetizing online ad inventory
*
10
. Will you be leveraging online video in 2010?
Will you be leveraging online video in 2010?
Yes
No
Unsure
*
11
. Do you currently have a company Facebook page?
Do you currently have a company Facebook page?
Yes
No
*
12
. Do you currently have a company Twitter account?
Do you currently have a company Twitter account?
Yes
No
*
13
. Do you believe social media will generate quantifiable results in 2010?
Do you believe social media will generate quantifiable results in 2010?
Yes
No
Unsure
*
14
. Do you currently leverage online audience analytics?
Do you currently leverage online audience analytics?
Yes
No
Unsure
*
15
. Have you optimized campaigns based by taking action on the results of your online audience measurement initiatives?
Have you optimized campaigns based by taking action on the results of your online audience measurement initiatives?
Yes
No, but we will in 2010 or beyond
No, and no plans to start
Unsure
*
16
. Do you work with an outside vendor to measure your audience?
Do you work with an outside vendor to measure your audience?
Yes
No
Unsure
*
17
. What do you currently measure? (select all that apply)
What do you currently measure? (select all that apply)
Clicks
Impressions
Conversions
Transactions
Audience
All of the above
Other (please specify)
*
18
. In your opinion, how important are the following metrics?
Very important
Somewhat important
Not important
I am not familiar with this metric
Impressions
*
In your opinion, how important are the following metrics? Impressions Very important
Impressions Somewhat important
Impressions Not important
Impressions I am not familiar with this metric
Click-Throughs
Click-Throughs Very important
Click-Throughs Somewhat important
Click-Throughs Not important
Click-Throughs I am not familiar with this metric
Conversions
Conversions Very important
Conversions Somewhat important
Conversions Not important
Conversions I am not familiar with this metric
Audience Composition
Audience Composition Very important
Audience Composition Somewhat important
Audience Composition Not important
Audience Composition I am not familiar with this metric
Time Spent with Media
Time Spent with Media Very important
Time Spent with Media Somewhat important
Time Spent with Media Not important
Time Spent with Media I am not familiar with this metric
Page Views
Page Views Very important
Page Views Somewhat important
Page Views Not important
Page Views I am not familiar with this metric
Unique Views
Unique Views Very important
Unique Views Somewhat important
Unique Views Not important
Unique Views I am not familiar with this metric
*
19
. If you conduct online audience measurement, what is your greatest challenge?
If you conduct online audience measurement, what is your greatest challenge?
Accuracy
Standards
Wasted impressions
Lack of ability to take action on data
N/A. We do not conduct online audience measurement.
Other (please specify)
*
20
. How imperative do you believe accurate online audience measurement is to driving increased brand awareness, revenue and/or performance?
How imperative do you believe accurate online audience measurement is to driving increased brand awareness, revenue and/or performance?
Very
Somewhat
Not at all
Unsure
*
21
. Do you anticipate formatting your marketing messages or Web site for smart phones like the iPhone or Blackberry in 2010?
Do you anticipate formatting your marketing messages or Web site for smart phones like the iPhone or Blackberry in 2010?
Yes
No
Unsure
22
. What do you think the biggest trend will be in the digital space in 2010?
What do you think the biggest trend will be in the digital space in 2010?
23
. Is there anything else you would like to add to inform this survey?
Is there anything else you would like to add to inform this survey?
Powered by
SurveyMonkey
Create your own
free online survey
now!
Javascript is required for this site to function, please enable.