Online unofficial Brand community

1. Web questionnaire about online brand communities

Thanks for taking part to this online survey as part of my master thesis at Bocconi University.
Your participation is completely voluntary and your answers are stricly confidential
the survey will take approximately 7 minutes to complete

INSTRUCTION:

Please note that in filling the questionnaire you should answer relying on your experience with
this specific brand community; DO NOT consider your general experience about online communities

1. Are you a registred member of this community or are you just visiting it?

Are you a registred member of this community or are you just visiting it?

2. Chose the community you are member/ you are visiting between the following

Chose the community you are member/ you are visiting between the following

Other (please specify)

3. On a scale on 1-7, choose the statements that best describe your experience with the online community selected

	Never	very rarely	rarely	sometimes	quite often	often	very often
How often do you visit this community?	On a scale on 1-7, choose the statements that best describe your experience with the online community selected How often do you visit this community? Never	How often do you visit this community? very rarely	How often do you visit this community? rarely	How often do you visit this community? sometimes	How often do you visit this community? quite often	How often do you visit this community? often	How often do you visit this community? very often
How often do you post your opinion and comments about the brand online ( on the website forum, chat room or an ?	How often do you post your opinion and comments about the brand online ( on the website forum, chat room or an ? Never	How often do you post your opinion and comments about the brand online ( on the website forum, chat room or an ? very rarely	How often do you post your opinion and comments about the brand online ( on the website forum, chat room or an ? rarely	How often do you post your opinion and comments about the brand online ( on the website forum, chat room or an ? sometimes	How often do you post your opinion and comments about the brand online ( on the website forum, chat room or an ? quite often	How often do you post your opinion and comments about the brand online ( on the website forum, chat room or an ? often	How often do you post your opinion and comments about the brand online ( on the website forum, chat room or an ? very often
How often do you read others' opionions and comments about the brand online? ( on the website forum, chat room,bulletin board )	How often do you read others' opionions and comments about the brand online? ( on the website forum, chat room,bulletin board ) Never	How often do you read others' opionions and comments about the brand online? ( on the website forum, chat room,bulletin board ) very rarely	How often do you read others' opionions and comments about the brand online? ( on the website forum, chat room,bulletin board ) rarely	How often do you read others' opionions and comments about the brand online? ( on the website forum, chat room,bulletin board ) sometimes	How often do you read others' opionions and comments about the brand online? ( on the website forum, chat room,bulletin board ) quite often	How often do you read others' opionions and comments about the brand online? ( on the website forum, chat room,bulletin board ) often	How often do you read others' opionions and comments about the brand online? ( on the website forum, chat room,bulletin board ) very often
How often do you contact other members(chat room,message)?	How often do you contact other members(chat room,message)? Never	How often do you contact other members(chat room,message)? very rarely	How often do you contact other members(chat room,message)? rarely	How often do you contact other members(chat room,message)? sometimes	How often do you contact other members(chat room,message)? quite often	How often do you contact other members(chat room,message)? often	How often do you contact other members(chat room,message)? very often

4. On a scale on 1-7, choose the statements that best describe your experience with the online community selected

	strongly disagree	moderately disagree	slightly disagree	neither agree or disagree	sligthly agree	moderately agree	strongly agree
I find products information on this community to be personally helpful	On a scale on 1-7, choose the statements that best describe your experience with the online community selected I find products information on this community to be personally helpful strongly disagree	I find products information on this community to be personally helpful moderately disagree	I find products information on this community to be personally helpful slightly disagree	I find products information on this community to be personally helpful neither agree or disagree	I find products information on this community to be personally helpful sligthly agree	I find products information on this community to be personally helpful moderately agree	I find products information on this community to be personally helpful strongly agree
I participate within the community to get information	I participate within the community to get information strongly disagree	I participate within the community to get information moderately disagree	I participate within the community to get information slightly disagree	I participate within the community to get information neither agree or disagree	I participate within the community to get information sligthly agree	I participate within the community to get information moderately agree	I participate within the community to get information strongly agree
I participate within the community to contribute to a pool of information	I participate within the community to contribute to a pool of information strongly disagree	I participate within the community to contribute to a pool of information moderately disagree	I participate within the community to contribute to a pool of information slightly disagree	I participate within the community to contribute to a pool of information neither agree or disagree	I participate within the community to contribute to a pool of information sligthly agree	I participate within the community to contribute to a pool of information moderately agree	I participate within the community to contribute to a pool of information strongly agree
I participate within the community to gain a better understanding of the product	I participate within the community to gain a better understanding of the product strongly disagree	I participate within the community to gain a better understanding of the product moderately disagree	I participate within the community to gain a better understanding of the product slightly disagree	I participate within the community to gain a better understanding of the product neither agree or disagree	I participate within the community to gain a better understanding of the product sligthly agree	I participate within the community to gain a better understanding of the product moderately agree	I participate within the community to gain a better understanding of the product strongly agree
I participate within the community to meet new people that share my interests	I participate within the community to meet new people that share my interests strongly disagree	I participate within the community to meet new people that share my interests moderately disagree	I participate within the community to meet new people that share my interests slightly disagree	I participate within the community to meet new people that share my interests neither agree or disagree	I participate within the community to meet new people that share my interests sligthly agree	I participate within the community to meet new people that share my interests moderately agree	I participate within the community to meet new people that share my interests strongly agree
I participate within this community to directly communicate with the company ( suggestion,opinions)	I participate within this community to directly communicate with the company ( suggestion,opinions) strongly disagree	I participate within this community to directly communicate with the company ( suggestion,opinions) moderately disagree	I participate within this community to directly communicate with the company ( suggestion,opinions) slightly disagree	I participate within this community to directly communicate with the company ( suggestion,opinions) neither agree or disagree	I participate within this community to directly communicate with the company ( suggestion,opinions) sligthly agree	I participate within this community to directly communicate with the company ( suggestion,opinions) moderately agree	I participate within this community to directly communicate with the company ( suggestion,opinions) strongly agree
I use functions, such as chat room, or instant messaging, to contact other community members	I use functions, such as chat room, or instant messaging, to contact other community members strongly disagree	I use functions, such as chat room, or instant messaging, to contact other community members moderately disagree	I use functions, such as chat room, or instant messaging, to contact other community members slightly disagree	I use functions, such as chat room, or instant messaging, to contact other community members neither agree or disagree	I use functions, such as chat room, or instant messaging, to contact other community members sligthly agree	I use functions, such as chat room, or instant messaging, to contact other community members moderately agree	I use functions, such as chat room, or instant messaging, to contact other community members strongly agree
I have personal relations with other members, such as regular contacts or online friends	I have personal relations with other members, such as regular contacts or online friends strongly disagree	I have personal relations with other members, such as regular contacts or online friends moderately disagree	I have personal relations with other members, such as regular contacts or online friends slightly disagree	I have personal relations with other members, such as regular contacts or online friends neither agree or disagree	I have personal relations with other members, such as regular contacts or online friends sligthly agree	I have personal relations with other members, such as regular contacts or online friends moderately agree	I have personal relations with other members, such as regular contacts or online friends strongly agree
I communicate a lot with other community members	I communicate a lot with other community members strongly disagree	I communicate a lot with other community members moderately disagree	I communicate a lot with other community members slightly disagree	I communicate a lot with other community members neither agree or disagree	I communicate a lot with other community members sligthly agree	I communicate a lot with other community members moderately agree	I communicate a lot with other community members strongly agree
I have met people on this community who I consider friends	I have met people on this community who I consider friends strongly disagree	I have met people on this community who I consider friends moderately disagree	I have met people on this community who I consider friends slightly disagree	I have met people on this community who I consider friends neither agree or disagree	I have met people on this community who I consider friends sligthly agree	I have met people on this community who I consider friends moderately agree	I have met people on this community who I consider friends strongly agree

5. On a scale on 1-7, choose the statements that best describe your experience with the online community selected

	Never	Very rarely	Rarely	sometimes	quiete often	often	very often
How often did you purchase something ONLINE based on information you found on this community?	On a scale on 1-7, choose the statements that best describe your experience with the online community selected How often did you purchase something ONLINE based on information you found on this community? Never	How often did you purchase something ONLINE based on information you found on this community? Very rarely	How often did you purchase something ONLINE based on information you found on this community? Rarely	How often did you purchase something ONLINE based on information you found on this community? sometimes	How often did you purchase something ONLINE based on information you found on this community? quiete often	How often did you purchase something ONLINE based on information you found on this community? often	How often did you purchase something ONLINE based on information you found on this community? very often
How often did purchase something OFFLINE based on information you found on this community?	How often did purchase something OFFLINE based on information you found on this community? Never	How often did purchase something OFFLINE based on information you found on this community? Very rarely	How often did purchase something OFFLINE based on information you found on this community? Rarely	How often did purchase something OFFLINE based on information you found on this community? sometimes	How often did purchase something OFFLINE based on information you found on this community? quiete often	How often did purchase something OFFLINE based on information you found on this community? often	How often did purchase something OFFLINE based on information you found on this community? very often
How often did you NOT purchase something because of the negative opinions about you found in this community?	How often did you NOT purchase something because of the negative opinions about you found in this community? Never	How often did you NOT purchase something because of the negative opinions about you found in this community? Very rarely	How often did you NOT purchase something because of the negative opinions about you found in this community? Rarely	How often did you NOT purchase something because of the negative opinions about you found in this community? sometimes	How often did you NOT purchase something because of the negative opinions about you found in this community? quiete often	How often did you NOT purchase something because of the negative opinions about you found in this community? often	How often did you NOT purchase something because of the negative opinions about you found in this community? very often
how often do you purchase something in the stores suggested by the members of the community?	how often do you purchase something in the stores suggested by the members of the community? Never	how often do you purchase something in the stores suggested by the members of the community? Very rarely	how often do you purchase something in the stores suggested by the members of the community? Rarely	how often do you purchase something in the stores suggested by the members of the community? sometimes	how often do you purchase something in the stores suggested by the members of the community? quiete often	how often do you purchase something in the stores suggested by the members of the community? often	how often do you purchase something in the stores suggested by the members of the community? very often
how often do you purchase something in the ONLINE stores/websites suggested you by the members of the community?	how often do you purchase something in the ONLINE stores/websites suggested you by the members of the community? Never	how often do you purchase something in the ONLINE stores/websites suggested you by the members of the community? Very rarely	how often do you purchase something in the ONLINE stores/websites suggested you by the members of the community? Rarely	how often do you purchase something in the ONLINE stores/websites suggested you by the members of the community? sometimes	how often do you purchase something in the ONLINE stores/websites suggested you by the members of the community? quiete often	how often do you purchase something in the ONLINE stores/websites suggested you by the members of the community? often	how often do you purchase something in the ONLINE stores/websites suggested you by the members of the community? very often

6. it is possible to purchase the products of the brand directly in the community website?

it is possible to purchase the products of the brand directly in the community website? yes

7. If yes, how often do you purchase the product of the brand directly in the community website?

If yes, how often do you purchase the product of the brand directly in the community website? never

very rarely

rarely

sometimes

quite often

often

very often

8. On a scale on 1-7, choose the statements that best describe your experience with the online community selected

	strongly disagree	moderatly disagree	sligthly disagree	neither agree or disagree	sligthly agree	moderatly agree	strongly agree
Buying online is risky	On a scale on 1-7, choose the statements that best describe your experience with the online community selected Buying online is risky strongly disagree	Buying online is risky moderatly disagree	Buying online is risky sligthly disagree	Buying online is risky neither agree or disagree	Buying online is risky sligthly agree	Buying online is risky moderatly agree	Buying online is risky strongly agree
It is riskier to shop online for a product than to shop offline for it.	It is riskier to shop online for a product than to shop offline for it. strongly disagree	It is riskier to shop online for a product than to shop offline for it. moderatly disagree	It is riskier to shop online for a product than to shop offline for it. sligthly disagree	It is riskier to shop online for a product than to shop offline for it. neither agree or disagree	It is riskier to shop online for a product than to shop offline for it. sligthly agree	It is riskier to shop online for a product than to shop offline for it. moderatly agree	It is riskier to shop online for a product than to shop offline for it. strongly agree
Provide personal information online is risky	Provide personal information online is risky strongly disagree	Provide personal information online is risky moderatly disagree	Provide personal information online is risky sligthly disagree	Provide personal information online is risky neither agree or disagree	Provide personal information online is risky sligthly agree	Provide personal information online is risky moderatly agree	Provide personal information online is risky strongly agree
I feel more confident in buying ONLINE if the products are suggested by the community members	I feel more confident in buying ONLINE if the products are suggested by the community members strongly disagree	I feel more confident in buying ONLINE if the products are suggested by the community members moderatly disagree	I feel more confident in buying ONLINE if the products are suggested by the community members sligthly disagree	I feel more confident in buying ONLINE if the products are suggested by the community members neither agree or disagree	I feel more confident in buying ONLINE if the products are suggested by the community members sligthly agree	I feel more confident in buying ONLINE if the products are suggested by the community members moderatly agree	I feel more confident in buying ONLINE if the products are suggested by the community members strongly agree
I feel more confident in buying OFFLINE if the products are suggested by the community members	I feel more confident in buying OFFLINE if the products are suggested by the community members strongly disagree	I feel more confident in buying OFFLINE if the products are suggested by the community members moderatly disagree	I feel more confident in buying OFFLINE if the products are suggested by the community members sligthly disagree	I feel more confident in buying OFFLINE if the products are suggested by the community members neither agree or disagree	I feel more confident in buying OFFLINE if the products are suggested by the community members sligthly agree	I feel more confident in buying OFFLINE if the products are suggested by the community members moderatly agree	I feel more confident in buying OFFLINE if the products are suggested by the community members strongly agree

9. On a scale on 1-7, choose the statements that best describe your experience with the online community selected

	strongly disagree	moderately disagree	slightly disagree	neither agree or disagree	slightly agree	moderately agree	strongly agree
Generally speaking, I would say that most people on this online community can be trusted	On a scale on 1-7, choose the statements that best describe your experience with the online community selected Generally speaking, I would say that most people on this online community can be trusted strongly disagree	Generally speaking, I would say that most people on this online community can be trusted moderately disagree	Generally speaking, I would say that most people on this online community can be trusted slightly disagree	Generally speaking, I would say that most people on this online community can be trusted neither agree or disagree	Generally speaking, I would say that most people on this online community can be trusted slightly agree	Generally speaking, I would say that most people on this online community can be trusted moderately agree	Generally speaking, I would say that most people on this online community can be trusted strongly agree
I believe that other people reviews are honest	I believe that other people reviews are honest strongly disagree	I believe that other people reviews are honest moderately disagree	I believe that other people reviews are honest slightly disagree	I believe that other people reviews are honest neither agree or disagree	I believe that other people reviews are honest slightly agree	I believe that other people reviews are honest moderately agree	I believe that other people reviews are honest strongly agree
I believe that other people reviews will not harm or deceive me	I believe that other people reviews will not harm or deceive me strongly disagree	I believe that other people reviews will not harm or deceive me moderately disagree	I believe that other people reviews will not harm or deceive me slightly disagree	I believe that other people reviews will not harm or deceive me neither agree or disagree	I believe that other people reviews will not harm or deceive me slightly agree	I believe that other people reviews will not harm or deceive me moderately agree	I believe that other people reviews will not harm or deceive me strongly agree
I feel safe posting my thoughts and feelings on this site	I feel safe posting my thoughts and feelings on this site strongly disagree	I feel safe posting my thoughts and feelings on this site moderately disagree	I feel safe posting my thoughts and feelings on this site slightly disagree	I feel safe posting my thoughts and feelings on this site neither agree or disagree	I feel safe posting my thoughts and feelings on this site slightly agree	I feel safe posting my thoughts and feelings on this site moderately agree	I feel safe posting my thoughts and feelings on this site strongly agree
I trust technical information provided in the community	I trust technical information provided in the community strongly disagree	I trust technical information provided in the community moderately disagree	I trust technical information provided in the community slightly disagree	I trust technical information provided in the community neither agree or disagree	I trust technical information provided in the community slightly agree	I trust technical information provided in the community moderately agree	I trust technical information provided in the community strongly agree
I feel confident I get reliable technical information in this community	I feel confident I get reliable technical information in this community strongly disagree	I feel confident I get reliable technical information in this community moderately disagree	I feel confident I get reliable technical information in this community slightly disagree	I feel confident I get reliable technical information in this community neither agree or disagree	I feel confident I get reliable technical information in this community slightly agree	I feel confident I get reliable technical information in this community moderately agree	I feel confident I get reliable technical information in this community strongly agree
I find the information on this community to be accurate	I find the information on this community to be accurate strongly disagree	I find the information on this community to be accurate moderately disagree	I find the information on this community to be accurate slightly disagree	I find the information on this community to be accurate neither agree or disagree	I find the information on this community to be accurate slightly agree	I find the information on this community to be accurate moderately agree	I find the information on this community to be accurate strongly agree
I trust information on this community posted by other users	I trust information on this community posted by other users strongly disagree	I trust information on this community posted by other users moderately disagree	I trust information on this community posted by other users slightly disagree	I trust information on this community posted by other users neither agree or disagree	I trust information on this community posted by other users slightly agree	I trust information on this community posted by other users moderately agree	I trust information on this community posted by other users strongly agree
i trust information on this community posted by the company	i trust information on this community posted by the company strongly disagree	i trust information on this community posted by the company moderately disagree	i trust information on this community posted by the company slightly disagree	i trust information on this community posted by the company neither agree or disagree	i trust information on this community posted by the company slightly agree	i trust information on this community posted by the company moderately agree	i trust information on this community posted by the company strongly agree

10. On a scale on 1-7, choose the statements that best describe your beliefs

	strongly disagree	moderately disagree	slightly disagree	neither agree or disagree	slightly agree	moderately agree	strongly agree
It is easy for me to trust a person/thing	On a scale on 1-7, choose the statements that best describe your beliefs It is easy for me to trust a person/thing strongly disagree	It is easy for me to trust a person/thing moderately disagree	It is easy for me to trust a person/thing slightly disagree	It is easy for me to trust a person/thing neither agree or disagree	It is easy for me to trust a person/thing slightly agree	It is easy for me to trust a person/thing moderately agree	It is easy for me to trust a person/thing strongly agree
I tend to trust a person/thing, also if I have little knowledge of it	I tend to trust a person/thing, also if I have little knowledge of it strongly disagree	I tend to trust a person/thing, also if I have little knowledge of it moderately disagree	I tend to trust a person/thing, also if I have little knowledge of it slightly disagree	I tend to trust a person/thing, also if I have little knowledge of it neither agree or disagree	I tend to trust a person/thing, also if I have little knowledge of it slightly agree	I tend to trust a person/thing, also if I have little knowledge of it moderately agree	I tend to trust a person/thing, also if I have little knowledge of it strongly agree
Trusting someone or something is not difficult	Trusting someone or something is not difficult strongly disagree	Trusting someone or something is not difficult moderately disagree	Trusting someone or something is not difficult slightly disagree	Trusting someone or something is not difficult neither agree or disagree	Trusting someone or something is not difficult slightly agree	Trusting someone or something is not difficult moderately agree	Trusting someone or something is not difficult strongly agree
I think that most of the individual are honest	I think that most of the individual are honest strongly disagree	I think that most of the individual are honest moderately disagree	I think that most of the individual are honest slightly disagree	I think that most of the individual are honest neither agree or disagree	I think that most of the individual are honest slightly agree	I think that most of the individual are honest moderately agree	I think that most of the individual are honest strongly agree
Invidual usually try to cooperate among them	Invidual usually try to cooperate among them strongly disagree	Invidual usually try to cooperate among them moderately disagree	Invidual usually try to cooperate among them slightly disagree	Invidual usually try to cooperate among them neither agree or disagree	Invidual usually try to cooperate among them slightly agree	Invidual usually try to cooperate among them moderately agree	Invidual usually try to cooperate among them strongly agree
I am the kind of person who tries every new product at least once	I am the kind of person who tries every new product at least once strongly disagree	I am the kind of person who tries every new product at least once moderately disagree	I am the kind of person who tries every new product at least once slightly disagree	I am the kind of person who tries every new product at least once neither agree or disagree	I am the kind of person who tries every new product at least once slightly agree	I am the kind of person who tries every new product at least once moderately agree	I am the kind of person who tries every new product at least once strongly agree
When I hear about a new product, I try to know more about at the first occasion	When I hear about a new product, I try to know more about at the first occasion strongly disagree	When I hear about a new product, I try to know more about at the first occasion moderately disagree	When I hear about a new product, I try to know more about at the first occasion slightly disagree	When I hear about a new product, I try to know more about at the first occasion neither agree or disagree	When I hear about a new product, I try to know more about at the first occasion slightly agree	When I hear about a new product, I try to know more about at the first occasion moderately agree	When I hear about a new product, I try to know more about at the first occasion strongly agree
Before trying a new product, I try to learn what friends who possess this product think about it	Before trying a new product, I try to learn what friends who possess this product think about it strongly disagree	Before trying a new product, I try to learn what friends who possess this product think about it moderately disagree	Before trying a new product, I try to learn what friends who possess this product think about it slightly disagree	Before trying a new product, I try to learn what friends who possess this product think about it neither agree or disagree	Before trying a new product, I try to learn what friends who possess this product think about it slightly agree	Before trying a new product, I try to learn what friends who possess this product think about it moderately agree	Before trying a new product, I try to learn what friends who possess this product think about it strongly agree
I ask for the opinion of those who have tried new products or brands before I try them	I ask for the opinion of those who have tried new products or brands before I try them strongly disagree	I ask for the opinion of those who have tried new products or brands before I try them moderately disagree	I ask for the opinion of those who have tried new products or brands before I try them slightly disagree	I ask for the opinion of those who have tried new products or brands before I try them neither agree or disagree	I ask for the opinion of those who have tried new products or brands before I try them slightly agree	I ask for the opinion of those who have tried new products or brands before I try them moderately agree	I ask for the opinion of those who have tried new products or brands before I try them strongly agree
I’d rather choose a brand that I usually buy rather than try something I am not confident in	I’d rather choose a brand that I usually buy rather than try something I am not confident in strongly disagree	I’d rather choose a brand that I usually buy rather than try something I am not confident in moderately disagree	I’d rather choose a brand that I usually buy rather than try something I am not confident in slightly disagree	I’d rather choose a brand that I usually buy rather than try something I am not confident in neither agree or disagree	I’d rather choose a brand that I usually buy rather than try something I am not confident in slightly agree	I’d rather choose a brand that I usually buy rather than try something I am not confident in moderately agree	I’d rather choose a brand that I usually buy rather than try something I am not confident in strongly agree
I never buy something I don’t know anything about with the risk of making a mistake	I never buy something I don’t know anything about with the risk of making a mistake strongly disagree	I never buy something I don’t know anything about with the risk of making a mistake moderately disagree	I never buy something I don’t know anything about with the risk of making a mistake slightly disagree	I never buy something I don’t know anything about with the risk of making a mistake neither agree or disagree	I never buy something I don’t know anything about with the risk of making a mistake slightly agree	I never buy something I don’t know anything about with the risk of making a mistake moderately agree	I never buy something I don’t know anything about with the risk of making a mistake strongly agree