Online unofficial Brand community

1. Web questionnaire about online brand communities

 
Thanks for taking part to this online survey as part of my master thesis at Bocconi University.
Your participation is completely voluntary and your answers are stricly confidential
the survey will take approximately 7 minutes to complete

INSTRUCTION:

Please note that in filling the questionnaire you should answer relying on your experience with
this specific brand community; DO NOT consider your general experience about online communities

1. Are you a registred member of this community or are you just visiting it?
2. Chose the community you are member/ you are visiting between the following
3. On a scale on 1-7, choose the statements that best describe your experience with the online community selected
Neververy rarelyrarelysometimesquite oftenoftenvery often
How often do you visit this community?
How often do you post your opinion and comments about the brand online ( on the website forum, chat room or an ?
How often do you read others' opionions and comments about the brand online? ( on the website forum, chat room,bulletin board )
How often do you contact other members(chat room,message)?
4. On a scale on 1-7, choose the statements that best describe your experience with the online community selected
strongly disagreemoderately disagreeslightly disagreeneither agree or disagreesligthly agreemoderately agreestrongly agree
I find products information on this community to be personally helpful
I participate within the community to get information
I participate within the community to contribute to a pool of information
I participate within the community to gain a better understanding of the product
I participate within the community to meet new people that share my interests
I participate within this community to directly communicate with the company ( suggestion,opinions)
I use functions, such as chat room, or instant messaging, to contact other community members
I have personal relations with other members, such as regular contacts or online friends
I communicate a lot with other community members
I have met people on this community who I consider friends
5. On a scale on 1-7, choose the statements that best describe your experience with the online community selected
NeverVery rarelyRarelysometimesquiete oftenoftenvery often
How often did you purchase something ONLINE based on information you found on this community?
How often did purchase something OFFLINE based on information you found on this community?
How often did you NOT purchase something because of the negative opinions about you found in this community?
how often do you purchase something in the stores suggested by the members of the community?
how often do you purchase something in the ONLINE stores/websites suggested you by the members of the community?
6. it is possible to purchase the products of the brand directly in the community website?
7. If yes, how often do you purchase the product of the brand directly in the community website?
8. On a scale on 1-7, choose the statements that best describe your experience with the online community selected
strongly disagreemoderatly disagreesligthly disagreeneither agree or disagreesligthly agreemoderatly agreestrongly agree
Buying online is risky
It is riskier to shop online for a product than to shop offline for it.
Provide personal information online is risky
I feel more confident in buying ONLINE if the products are suggested by the community members
I feel more confident in buying OFFLINE if the products are suggested by the community members
9. On a scale on 1-7, choose the statements that best describe your experience with the online community selected
strongly disagreemoderately disagreeslightly disagreeneither agree or disagreeslightly agreemoderately agreestrongly agree
Generally speaking, I would say that most people on this online community can be trusted
I believe that other people reviews are honest
I believe that other people reviews will not harm or deceive me
I feel safe posting my thoughts and feelings on this site
I trust technical information provided in the community
I feel confident I get reliable technical information in this community
I find the information on this community to be accurate
I trust information on this community posted by other users
i trust information on this community posted by the company
10. On a scale on 1-7, choose the statements that best describe your beliefs
strongly disagreemoderately disagreeslightly disagreeneither agree or disagreeslightly agreemoderately agreestrongly agree
It is easy for me to trust a person/thing
I tend to trust a person/thing, also if I have little knowledge of it
Trusting someone or something is not difficult
I think that most of the individual are honest
Invidual usually try to cooperate among them
I am the kind of person who tries every new product at least once
When I hear about a new product, I try to know more about at the first occasion
Before trying a new product, I try to learn what friends who possess this product think about it
I ask for the opinion of those who have tried new products or brands before I try them
I’d rather choose a brand that I usually buy rather than try something I am not confident in
I never buy something I don’t know anything about with the risk of making a mistake
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