Promoting Your Electrolysis Practice: Advertising and PR Campaigns
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1
. When promoting your practice through advertising and public relations campaigns, who is your target audience?
When promoting your practice through advertising and public relations campaigns, who is your target audience?
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2
. How many electrologists are providing services in your target advertising and PR campaign area?
How many electrologists are providing services in your target advertising and PR campaign area?
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3
. Do you have a sense of where you rank as compared to the other electrologists in your target area?
Do you have a sense of where you rank as compared to the other electrologists in your target area?
At the top
Somewhere in the middle
I'm struggling
None
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4
. What factors are you using to rank yourself in the question, above?
What factors are you using to rank yourself in the question, above?
Time in practice
Skills
Equipment
Advertising
Public Relations
Location
Other (please specify)
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5
. How do you determine the theme of your advertising and public relations campaigns?
How do you determine the theme of your advertising and public relations campaigns?
I use campaigns provided by the American Electrology Association
I design my own campaigns
I borrow campaign ideas from other industries
I hire a firm to design my campaign
I hire a friend to design my campaign
Other (please specify)
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6
. What type of advertising campaigns do you currently utilize?
What type of advertising campaigns do you currently utilize?
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7
. Which of your advertising campaigns do you believe is most successful?
Which of your advertising campaigns do you believe is most successful?
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8
. What type of public relations campaigns do you currently utilize?
What type of public relations campaigns do you currently utilize?
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9
. When doing a public relations campaign, what kind of response do you expect?
When doing a public relations campaign, what kind of response do you expect?
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10
. Do you believe your advertising and public relations campaigns are successful?
Do you believe your advertising and public relations campaigns are successful?
Yes
No
Unknown
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