Recurly Pricing Survey

1. Do you currently offer subscription plans on your website today?

Do you currently offer subscription plans on your website today? Yes

2. When considering your subscription billing provider - What is the most important dimension of pricing for you?

When considering your subscription billing provider - What is the most important dimension of pricing for you? No long term contract

No cost, trial access

Variable pricing - Priced by the number of transactions

Variable pricing - Priced by percentage of transaction amount

Easily understood, fixed-price plans as my business scales

3. What is the average price of your subscriptions on a monthly basis (normalized to monthly if per qtr. or yr)?

What is the average price of your subscriptions on a monthly basis (normalized to monthly if per qtr. or yr)? $0 - $10

$11-$25

$26-$100

$101-$500

> $501

4. Does your business depend on the upsale/migration of subscribers to premium subscription plans?

Does your business depend on the upsale/migration of subscribers to premium subscription plans? Absolutely Yes

Maybe at some point

5. What percentage of your users do you anticipate having subscriptions?

What percentage of your users do you anticipate having subscriptions? Above 90%

About half

Less than 10%

Less than 2%

Don't know yet

6. How do your users evaluate your product?

How do your users evaluate your product? 'Free Trial' period

Free 'Lite' version

Refundable if not satisfied

No evaluation offered

7. What is your greatest pricing concern BEFORE choosing a subscription billing provider?

What is your greatest pricing concern BEFORE choosing a subscription billing provider? I want to keep my billing as simple as possible

I want an affordable entry-level solution

I want a variable priced service, designed to scale with my business.

I'd rather lower my fixed monthly commitments and pay on a percentage-of-transaction basis.

8. What is your greatest concern regarding pricing today?

What is your greatest concern regarding pricing today? I want low fixed monthly commitments and would prefer to pay on a basis of volume (either transactions or subscribers)

Marginal cost per subscriber volume

Marginal cost per transaction volume

I want low variable cost commitments as my business scales, and would prefer to pay a fixed monthly fee based on volume (either transactions or subscribers)

9. What is your greatest outsourcing concern as your business scales?

What is your greatest outsourcing concern as your business scales? I want to know that my credit cards will be stored safely and securely

I want to know that my brand is always presented in a consistent and professional manner.

I want a product that will always be reliable and able to 'burst' with the demands of my business

I want to make sure that I'm never locked in

Other

10. What was the number one reason why you selected Recurly to handle your subscription billing needs?

What was the number one reason why you selected Recurly to handle your subscription billing needs? Product Features/Functionality

Easy pricing

Technical integration benefits

Simple, clear product positioning and documentation

Came highly recommended by a friend/colleague

11. Would you be willing to pay for any of the following?

Would you be willing to pay for any of the following? Phone Support

QuickBooks integration

EFT - transfer funds via checking accounts instead of credit cards

PayPal -- let subscribers pay via PayPal

Multi-Currency support

12. Please provide any comments that you believe will help us design pricing plans to best serve your business needs.

Please provide any comments that you believe will help us design pricing plans to best serve your business needs.