Brand Personality of Ladbrokes and the PDC World Darts Championships 2010
Exit this survey

1.

To all participants, my name is Martin Bell; I am currently in my fourth year at Bournemouth University. I am currently undertaking a 10,000 word dissertation on brand personality. For this project I am looking into how well the brands of the PDC World Darts Championships and Ladbrokes fit together. Below is a questionnaire that I have designed in order to analyse this question. Thanks for your time in undertaking this questionnaire and I hope you enjoy the 2010 World Darts Championship.
It should take around 15-20 minutes to complete.

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1. How many times have you been to the PDC World Darts Championships since 1994?

How many times have you been to the PDC World Darts Championships since 1994? 0 Times

1 Time

2-4 Times

5 Times

6-8 Times

9+ Times

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2. How long have you followed the PDC World Darts Championships?

How long have you followed the PDC World Darts Championships? 1 Year

2-4 Years

5 Years

6-8 Years

9+ Years

3. The PDC

	(1)	(2)	(3)	(4)	(5)
Words that describe the PDC.(1) Being the most descriptive word down to (5)	The PDC Words that describe the PDC.(1) Being the most descriptive word down to (5) (1)	(2)	(3)	(4)	(5)
Words that describe the PDC.(A) Being the least descriptive words down to (E)	Words that describe the PDC.(A) Being the least descriptive words down to (E) (1)	(2)	(3)	(4)	(5)

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4. Ladbrokes

	(1)	(2)	(3)	(4)	(5)
Words that describe Ladbrokes(1) Being the most descriptive word down to (5)	Ladbrokes Words that describe Ladbrokes(1) Being the most descriptive word down to (5) (1)	(2)	(3)	(4)	(5)
Words that describe Ladbrokes(A) Being the least descriptive word down to (E)	Words that describe Ladbrokes(A) Being the least descriptive word down to (E) (1)	(2)	(3)	(4)	(5)

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5. The World Darts Championships (WDC)

	(1)	(2)	(3)	(4)	(5)
Words that describe the WDC(1) Being the most descriptive word down to (5)	The World Darts Championships (WDC) Words that describe the WDC(1) Being the most descriptive word down to (5) (1)	(2)	(3)	(4)	(5)
Words that describe Ladbrokes(A) Being the least descriptive word down to (E)	Words that describe Ladbrokes(A) Being the least descriptive word down to (E) (1)	(2)	(3)	(4)	(5)

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6. Do you believe there is a strong brand fit between Ladbrokes and the World Darts Championships?

Do you believe there is a strong brand fit between Ladbrokes and the World Darts Championships? Strongly Agree

Agree

Undecided

Disagree

Strongly Disagree

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7. Do you remember when SKOL was the sponsor of the World Darts Championships?

Do you remember when SKOL was the sponsor of the World Darts Championships? Yes

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8. Gender

Gender Male

Female

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9. Age (Years)

Age (Years)

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Brand Personality of Ladbrokes and the PDC World Darts Championships 2010Exit this survey

1.

*1. How many times have you been to the PDC World Darts Championships since 1994?

*2. How long have you followed the PDC World Darts Championships?

3. The PDC

*4. Ladbrokes

*5. The World Darts Championships (WDC)

*6. Do you believe there is a strong brand fit between Ladbrokes and the World Darts Championships?

*7. Do you remember when SKOL was the sponsor of the World Darts Championships?

*8. Gender

*9. Age (Years)