Hollywoodlife VIP Survey 12/2011

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You’ve been such a great and loyal BFF to HollywoodLife.com – and we’re incredibly grateful. Now, we’d like to get to know you better – what you like and love on HollywoodLife.com and what you want more of … as well as a little bit about who you are, and what you like and love in YOUR life! Just take a couple quick minutes to breeze through our fun little survey – and leave your email for a chance to win a fabulous prize.
1. How often do you find yourself in a discussion about Celebrities, TV shows, Movies?
2. How often do you read HollywoodLife.com?
3. When do you look at HollywoodLife.com? (Select all that apply)
4. Why do you come to HollywoodLife.com?
5. How often do you share a link or forward a story from HollywoodLife.com to a friend?
6. What other celebrity/lifestyle sites do you visit on a regular basis?
7. Let’s talk about HollywoodLife.com…
Strongly AgreeAgreeDisagreeStrongly Disagree
It’s like my daily fix, I have to check in and see what’s new on the site!
I trust it more than other sites especially since Bonnie Fuller is at the helm!
I’m always looking to emulate celebrity styles and beauty tips
I am more likely to try products I see advertised on HollywoodLife.com
8. When reading HollywoodLife.com, tell us how you jump into the conversation (select all that apply).
9. What else would you like to see and use on HollywoodLife.com? (select all that apply)
10. When settling down for the evening, what devices do you bring to bed with you? (select all that apply)
11. Do you buy fewer celebrity magazines than you did 3 years ago?
12. Do you spend more time with online celeb news sites than you did 3 years ago?
13. What best describes your attitude towards technology and media consumption habits in your life? (select all that apply)
14. When you want to share something important with your friends, how do you usually do it? (Select all that apply)
15. How much do you agree or disagree with the following statements?
Strongly AgreeAgreeDisagreeStrongly Disagree
I love to experiment and try new things
Others ask me about the latest trends
Others ask me for recommendations on places to go, movies to see, things to do
I have to be first to buy new products
My friends think of me as the glue holding our crew together
Others see me as an expert on celebrities and their lives
16. Don’t be shy – we can keep a secret ;) -- tell us how much you spend per MONTH on the following:
Up to $100$100 - $250$250 - $500More than $500
Clothes
Accessories (bags, belts, etc)
Shoes
Beauty products (hair, makeup, skincare)
Entertainment (movies, concerts, DVDs, shows)
Jewelry
Going out (time to party)
17. How much do the below describe your attitude towards fashion?
Strongly AgreeAgreeDisagreeStrongly Disagree
You've got to spend to look good - hey buy now pay later!
I'm young, go out a lot and have to have the right look no matter what
I spend hours shopping, it's entertainment
I've sacrificed other things for the right bag, shoes, dress, etc.
Love to shop for clothes and beauty products, it's fun!
If I want it, price becomes irrelevant. I'll buy it
18. I love to shop at..
One of my favoritesOne of my go to storesHaven't spent much time in this store, but I'm open to itNot at all
9 West
Abercrombie
Aeropostale
American Eagle
Ann Taylor
AX Exchange
BCBG
Bebe
Bennetton
Bloomingdales
Bluefly.com
Buckle
Charlotte Rue
Coach
Delia's
DKNY
DSW Footwear
Esprit
Express
Forever 21
GAP
Garage
Guess
Giltgroup.com
Hollister
Hot Topic
J Crew
JC Penny's
Juicy Couture
Kenneth Cole
Kohl's
Limited
Lord & Taylor
Lucky
Macy's
Mango
Nordstrom's
Old Navy
Pac Sun
Roxy
RueLaLa.com
Sears
Stelladot.com
Target
Tory Burch
Urban Outfitters
Victoria's Secret
Walmart
Wet Seal
Zappos.com
19. Where do you research before buying the following items?
OnlineIn-storeAsk FriendsMagazines
Clothes
Accessories (bags, belts, jewelry, etc)
Shoes
Beauty products (hair, makeup, skincare)
Perfume
Entertainment (movies, concerts, DVDs, shows)
Spa/Salon services (mani, haircuts, massages)
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