Hollywoodlife VIP Survey 12/2011

33%

You’ve been such a great and loyal BFF to HollywoodLife.com – and we’re incredibly grateful. Now, we’d like to get to know you better – what you like and love on HollywoodLife.com and what you want more of … as well as a little bit about who you are, and what you like and love in YOUR life! Just take a couple quick minutes to breeze through our fun little survey – and leave your email for a chance to win a fabulous prize.

1. How often do you find yourself in a discussion about Celebrities, TV shows, Movies?

How often do you find yourself in a discussion about Celebrities, TV shows, Movies? Multiple times a day

Daily

Almost every day

At least once a week

2. How often do you read HollywoodLife.com?

How often do you read HollywoodLife.com? I'M ADDICTED! -- Multiple times a day

ALL THE TIME -- Daily

Almost every day

Once a week of less

3. When do you look at HollywoodLife.com? (Select all that apply)

When do you look at HollywoodLife.com? (Select all that apply) First thing I do in the morning

Before I leave my home

Before I get to work

Before Lunch

As early as I can

4. Why do you come to HollywoodLife.com?

Why do you come to HollywoodLife.com? I have to know whats happening at all times with my favorite celebs!

To see the beauty and fashion coverage on celebs

I like reading about celebrities that go through the same personal challenges as I do

5. How often do you share a link or forward a story from HollywoodLife.com to a friend?

How often do you share a link or forward a story from HollywoodLife.com to a friend? Daily

A few times a week

A few times a month

Rarely

6. What other celebrity/lifestyle sites do you visit on a regular basis?

What other celebrity/lifestyle sites do you visit on a regular basis? Radaronline.com

EOnline.com

OMG.com

Wonderwall.com

Celebuzz.com

TMZ.com

Justjared.buzznet.com

None

People.com

PerezHilton.com

Popsugar.com

Usmagazine.com

Other:

7. Let’s talk about HollywoodLife.com…

	Strongly Agree	Agree	Disagree	Strongly Disagree
It’s like my daily fix, I have to check in and see what’s new on the site!	*Let’s talk about HollywoodLife.com… It’s like my daily fix, I have to check in and see what’s new on the site! Strongly Agree	It’s like my daily fix, I have to check in and see what’s new on the site! Agree	It’s like my daily fix, I have to check in and see what’s new on the site! Disagree	It’s like my daily fix, I have to check in and see what’s new on the site! Strongly Disagree
I trust it more than other sites especially since Bonnie Fuller is at the helm!	I trust it more than other sites especially since Bonnie Fuller is at the helm! Strongly Agree	I trust it more than other sites especially since Bonnie Fuller is at the helm! Agree	I trust it more than other sites especially since Bonnie Fuller is at the helm! Disagree	I trust it more than other sites especially since Bonnie Fuller is at the helm! Strongly Disagree
I’m always looking to emulate celebrity styles and beauty tips	I’m always looking to emulate celebrity styles and beauty tips Strongly Agree	I’m always looking to emulate celebrity styles and beauty tips Agree	I’m always looking to emulate celebrity styles and beauty tips Disagree	I’m always looking to emulate celebrity styles and beauty tips Strongly Disagree
I am more likely to try products I see advertised on HollywoodLife.com	I am more likely to try products I see advertised on HollywoodLife.com Strongly Agree	I am more likely to try products I see advertised on HollywoodLife.com Agree	I am more likely to try products I see advertised on HollywoodLife.com Disagree	I am more likely to try products I see advertised on HollywoodLife.com Strongly Disagree

8. When reading HollywoodLife.com, tell us how you jump into the conversation (select all that apply).

When reading HollywoodLife.com, tell us how you jump into the conversation (select all that apply). Comment on stories

Respond to a poll on HollywoodLife.com

Post a link on Facebook or Twitter

Respond to a discussion on Facebook or Twitter

Send a story link to a friend.

9. What else would you like to see and use on HollywoodLife.com? (select all that apply)

What else would you like to see and use on HollywoodLife.com? (select all that apply) Advice from Bonnie and other staffers Dedicated shopping pages/buyers guides Diet and fitness tips More Celebrity gossip More Fashion looks for different work/life situations More health features More on entertaining at home - decorating, recipes etc.	More Style and beauty content, especially tips and how-tos More tv, movie & music reviews More ways to connect with other HollywoodLife.com readers Relationship advice from editors and other experts Videos of celebrities Videos of the editors and writers of HL
Other (Please Specify)

10. When settling down for the evening, what devices do you bring to bed with you? (select all that apply)

When settling down for the evening, what devices do you bring to bed with you? (select all that apply) Tablet - ie iPad, Galaxy Tab etc.

eReader - ie Kindle Nook etc.

Smart Phone

TV Remote

Laptop

Gossip magazines

11. Do you buy fewer celebrity magazines than you did 3 years ago?

Do you buy fewer celebrity magazines than you did 3 years ago? Yes

The same

12. Do you spend more time with online celeb news sites than you did 3 years ago?

Do you spend more time with online celeb news sites than you did 3 years ago? Yes

The same

13. What best describes your attitude towards technology and media consumption habits in your life? (select all that apply)

What best describes your attitude towards technology and media consumption habits in your life? (select all that apply) I'm addicted to TV

I'm always on my laptop

I use my tablet more than anything else

I rely on my smart phone for everything!

OMG, love it all - smart phone, labtop, TV

14. When you want to share something important with your friends, how do you usually do it? (Select all that apply)

When you want to share something important with your friends, how do you usually do it? (Select all that apply) Call to tell them about it

Send them a text

IM them about it

Wait to tell them in person

Post it to my online profile (e.g. MySpace, Facebook, etc.)

Send an email

I blog about it

Bookmark it (e.g. using del.icio.us, Digg, etc.)

Use a “send this to a friend” option on my favorite articles

15. How much do you agree or disagree with the following statements?

	Strongly Agree	Agree	Disagree	Strongly Disagree
I love to experiment and try new things	*How much do you agree or disagree with the following statements? I love to experiment and try new things Strongly Agree	I love to experiment and try new things Agree	I love to experiment and try new things Disagree	I love to experiment and try new things Strongly Disagree
Others ask me about the latest trends	Others ask me about the latest trends Strongly Agree	Others ask me about the latest trends Agree	Others ask me about the latest trends Disagree	Others ask me about the latest trends Strongly Disagree
Others ask me for recommendations on places to go, movies to see, things to do	Others ask me for recommendations on places to go, movies to see, things to do Strongly Agree	Others ask me for recommendations on places to go, movies to see, things to do Agree	Others ask me for recommendations on places to go, movies to see, things to do Disagree	Others ask me for recommendations on places to go, movies to see, things to do Strongly Disagree
I have to be first to buy new products	I have to be first to buy new products Strongly Agree	I have to be first to buy new products Agree	I have to be first to buy new products Disagree	I have to be first to buy new products Strongly Disagree
My friends think of me as the glue holding our crew together	My friends think of me as the glue holding our crew together Strongly Agree	My friends think of me as the glue holding our crew together Agree	My friends think of me as the glue holding our crew together Disagree	My friends think of me as the glue holding our crew together Strongly Disagree
Others see me as an expert on celebrities and their lives	Others see me as an expert on celebrities and their lives Strongly Agree	Others see me as an expert on celebrities and their lives Agree	Others see me as an expert on celebrities and their lives Disagree	Others see me as an expert on celebrities and their lives Strongly Disagree

16. Don’t be shy – we can keep a secret ;) -- tell us how much you spend per MONTH on the following:

	Up to $100	$100 - $250	$250 - $500	More than $500
Clothes	*Don’t be shy – we can keep a secret ;) -- tell us how much you spend per MONTH on the following: Clothes Up to $100	Clothes $100 - $250	Clothes $250 - $500	Clothes More than $500
Accessories (bags, belts, etc)	Accessories (bags, belts, etc) Up to $100	Accessories (bags, belts, etc) $100 - $250	Accessories (bags, belts, etc) $250 - $500	Accessories (bags, belts, etc) More than $500
Shoes	Shoes Up to $100	Shoes $100 - $250	Shoes $250 - $500	Shoes More than $500
Beauty products (hair, makeup, skincare)	Beauty products (hair, makeup, skincare) Up to $100	Beauty products (hair, makeup, skincare) $100 - $250	Beauty products (hair, makeup, skincare) $250 - $500	Beauty products (hair, makeup, skincare) More than $500
Entertainment (movies, concerts, DVDs, shows)	Entertainment (movies, concerts, DVDs, shows) Up to $100	Entertainment (movies, concerts, DVDs, shows) $100 - $250	Entertainment (movies, concerts, DVDs, shows) $250 - $500	Entertainment (movies, concerts, DVDs, shows) More than $500
Jewelry	Jewelry Up to $100	Jewelry $100 - $250	Jewelry $250 - $500	Jewelry More than $500
Going out (time to party)	Going out (time to party) Up to $100	Going out (time to party) $100 - $250	Going out (time to party) $250 - $500	Going out (time to party) More than $500

17. How much do the below describe your attitude towards fashion?

	Strongly Agree	Agree	Disagree	Strongly Disagree
You've got to spend to look good - hey buy now pay later!	*How much do the below describe your attitude towards fashion? You've got to spend to look good - hey buy now pay later! Strongly Agree	You've got to spend to look good - hey buy now pay later! Agree	You've got to spend to look good - hey buy now pay later! Disagree	You've got to spend to look good - hey buy now pay later! Strongly Disagree
I'm young, go out a lot and have to have the right look no matter what	I'm young, go out a lot and have to have the right look no matter what Strongly Agree	I'm young, go out a lot and have to have the right look no matter what Agree	I'm young, go out a lot and have to have the right look no matter what Disagree	I'm young, go out a lot and have to have the right look no matter what Strongly Disagree
I spend hours shopping, it's entertainment	I spend hours shopping, it's entertainment Strongly Agree	I spend hours shopping, it's entertainment Agree	I spend hours shopping, it's entertainment Disagree	I spend hours shopping, it's entertainment Strongly Disagree
I've sacrificed other things for the right bag, shoes, dress, etc.	I've sacrificed other things for the right bag, shoes, dress, etc. Strongly Agree	I've sacrificed other things for the right bag, shoes, dress, etc. Agree	I've sacrificed other things for the right bag, shoes, dress, etc. Disagree	I've sacrificed other things for the right bag, shoes, dress, etc. Strongly Disagree
Love to shop for clothes and beauty products, it's fun!	Love to shop for clothes and beauty products, it's fun! Strongly Agree	Love to shop for clothes and beauty products, it's fun! Agree	Love to shop for clothes and beauty products, it's fun! Disagree	Love to shop for clothes and beauty products, it's fun! Strongly Disagree
If I want it, price becomes irrelevant. I'll buy it	If I want it, price becomes irrelevant. I'll buy it Strongly Agree	If I want it, price becomes irrelevant. I'll buy it Agree	If I want it, price becomes irrelevant. I'll buy it Disagree	If I want it, price becomes irrelevant. I'll buy it Strongly Disagree

18. I love to shop at..

	One of my favorites	One of my go to stores	Haven't spent much time in this store, but I'm open to it	Not at all
9 West	*I love to shop at.. 9 West One of my favorites	9 West One of my go to stores	9 West Haven't spent much time in this store, but I'm open to it	9 West Not at all
Abercrombie	Abercrombie One of my favorites	Abercrombie One of my go to stores	Abercrombie Haven't spent much time in this store, but I'm open to it	Abercrombie Not at all
Aeropostale	Aeropostale One of my favorites	Aeropostale One of my go to stores	Aeropostale Haven't spent much time in this store, but I'm open to it	Aeropostale Not at all
American Eagle	American Eagle One of my favorites	American Eagle One of my go to stores	American Eagle Haven't spent much time in this store, but I'm open to it	American Eagle Not at all
Ann Taylor	Ann Taylor One of my favorites	Ann Taylor One of my go to stores	Ann Taylor Haven't spent much time in this store, but I'm open to it	Ann Taylor Not at all
AX Exchange	AX Exchange One of my favorites	AX Exchange One of my go to stores	AX Exchange Haven't spent much time in this store, but I'm open to it	AX Exchange Not at all
BCBG	BCBG One of my favorites	BCBG One of my go to stores	BCBG Haven't spent much time in this store, but I'm open to it	BCBG Not at all
Bebe	Bebe One of my favorites	Bebe One of my go to stores	Bebe Haven't spent much time in this store, but I'm open to it	Bebe Not at all
Bennetton	Bennetton One of my favorites	Bennetton One of my go to stores	Bennetton Haven't spent much time in this store, but I'm open to it	Bennetton Not at all
Bloomingdales	Bloomingdales One of my favorites	Bloomingdales One of my go to stores	Bloomingdales Haven't spent much time in this store, but I'm open to it	Bloomingdales Not at all
Bluefly.com	Bluefly.com One of my favorites	Bluefly.com One of my go to stores	Bluefly.com Haven't spent much time in this store, but I'm open to it	Bluefly.com Not at all
Buckle	Buckle One of my favorites	Buckle One of my go to stores	Buckle Haven't spent much time in this store, but I'm open to it	Buckle Not at all
Charlotte Rue	Charlotte Rue One of my favorites	Charlotte Rue One of my go to stores	Charlotte Rue Haven't spent much time in this store, but I'm open to it	Charlotte Rue Not at all
Coach	Coach One of my favorites	Coach One of my go to stores	Coach Haven't spent much time in this store, but I'm open to it	Coach Not at all
Delia's	Delia's One of my favorites	Delia's One of my go to stores	Delia's Haven't spent much time in this store, but I'm open to it	Delia's Not at all
DKNY	DKNY One of my favorites	DKNY One of my go to stores	DKNY Haven't spent much time in this store, but I'm open to it	DKNY Not at all
DSW Footwear	DSW Footwear One of my favorites	DSW Footwear One of my go to stores	DSW Footwear Haven't spent much time in this store, but I'm open to it	DSW Footwear Not at all
Esprit	Esprit One of my favorites	Esprit One of my go to stores	Esprit Haven't spent much time in this store, but I'm open to it	Esprit Not at all
Express	Express One of my favorites	Express One of my go to stores	Express Haven't spent much time in this store, but I'm open to it	Express Not at all
Forever 21	Forever 21 One of my favorites	Forever 21 One of my go to stores	Forever 21 Haven't spent much time in this store, but I'm open to it	Forever 21 Not at all
GAP	GAP One of my favorites	GAP One of my go to stores	GAP Haven't spent much time in this store, but I'm open to it	GAP Not at all
Garage	Garage One of my favorites	Garage One of my go to stores	Garage Haven't spent much time in this store, but I'm open to it	Garage Not at all
Guess	Guess One of my favorites	Guess One of my go to stores	Guess Haven't spent much time in this store, but I'm open to it	Guess Not at all
Giltgroup.com	Giltgroup.com One of my favorites	Giltgroup.com One of my go to stores	Giltgroup.com Haven't spent much time in this store, but I'm open to it	Giltgroup.com Not at all
Hollister	Hollister One of my favorites	Hollister One of my go to stores	Hollister Haven't spent much time in this store, but I'm open to it	Hollister Not at all
Hot Topic	Hot Topic One of my favorites	Hot Topic One of my go to stores	Hot Topic Haven't spent much time in this store, but I'm open to it	Hot Topic Not at all
J Crew	J Crew One of my favorites	J Crew One of my go to stores	J Crew Haven't spent much time in this store, but I'm open to it	J Crew Not at all
JC Penny's	JC Penny's One of my favorites	JC Penny's One of my go to stores	JC Penny's Haven't spent much time in this store, but I'm open to it	JC Penny's Not at all
Juicy Couture	Juicy Couture One of my favorites	Juicy Couture One of my go to stores	Juicy Couture Haven't spent much time in this store, but I'm open to it	Juicy Couture Not at all
Kenneth Cole	Kenneth Cole One of my favorites	Kenneth Cole One of my go to stores	Kenneth Cole Haven't spent much time in this store, but I'm open to it	Kenneth Cole Not at all
Kohl's	Kohl's One of my favorites	Kohl's One of my go to stores	Kohl's Haven't spent much time in this store, but I'm open to it	Kohl's Not at all
Limited	Limited One of my favorites	Limited One of my go to stores	Limited Haven't spent much time in this store, but I'm open to it	Limited Not at all
Lord & Taylor	Lord & Taylor One of my favorites	Lord & Taylor One of my go to stores	Lord & Taylor Haven't spent much time in this store, but I'm open to it	Lord & Taylor Not at all
Lucky	Lucky One of my favorites	Lucky One of my go to stores	Lucky Haven't spent much time in this store, but I'm open to it	Lucky Not at all
Macy's	Macy's One of my favorites	Macy's One of my go to stores	Macy's Haven't spent much time in this store, but I'm open to it	Macy's Not at all
Mango	Mango One of my favorites	Mango One of my go to stores	Mango Haven't spent much time in this store, but I'm open to it	Mango Not at all
Nordstrom's	Nordstrom's One of my favorites	Nordstrom's One of my go to stores	Nordstrom's Haven't spent much time in this store, but I'm open to it	Nordstrom's Not at all
Old Navy	Old Navy One of my favorites	Old Navy One of my go to stores	Old Navy Haven't spent much time in this store, but I'm open to it	Old Navy Not at all
Pac Sun	Pac Sun One of my favorites	Pac Sun One of my go to stores	Pac Sun Haven't spent much time in this store, but I'm open to it	Pac Sun Not at all
Roxy	Roxy One of my favorites	Roxy One of my go to stores	Roxy Haven't spent much time in this store, but I'm open to it	Roxy Not at all
RueLaLa.com	RueLaLa.com One of my favorites	RueLaLa.com One of my go to stores	RueLaLa.com Haven't spent much time in this store, but I'm open to it	RueLaLa.com Not at all
Sears	Sears One of my favorites	Sears One of my go to stores	Sears Haven't spent much time in this store, but I'm open to it	Sears Not at all
Stelladot.com	Stelladot.com One of my favorites	Stelladot.com One of my go to stores	Stelladot.com Haven't spent much time in this store, but I'm open to it	Stelladot.com Not at all
Target	Target One of my favorites	Target One of my go to stores	Target Haven't spent much time in this store, but I'm open to it	Target Not at all
Tory Burch	Tory Burch One of my favorites	Tory Burch One of my go to stores	Tory Burch Haven't spent much time in this store, but I'm open to it	Tory Burch Not at all
Urban Outfitters	Urban Outfitters One of my favorites	Urban Outfitters One of my go to stores	Urban Outfitters Haven't spent much time in this store, but I'm open to it	Urban Outfitters Not at all
Victoria's Secret	Victoria's Secret One of my favorites	Victoria's Secret One of my go to stores	Victoria's Secret Haven't spent much time in this store, but I'm open to it	Victoria's Secret Not at all
Walmart	Walmart One of my favorites	Walmart One of my go to stores	Walmart Haven't spent much time in this store, but I'm open to it	Walmart Not at all
Wet Seal	Wet Seal One of my favorites	Wet Seal One of my go to stores	Wet Seal Haven't spent much time in this store, but I'm open to it	Wet Seal Not at all
Zappos.com	Zappos.com One of my favorites	Zappos.com One of my go to stores	Zappos.com Haven't spent much time in this store, but I'm open to it	Zappos.com Not at all

19. Where do you research before buying the following items?

	Online	In-store	Ask Friends	Magazines
Clothes	*Where do you research before buying the following items? Clothes Online	Clothes In-store	Clothes Ask Friends	Clothes Magazines
Accessories (bags, belts, jewelry, etc)	Accessories (bags, belts, jewelry, etc) Online	Accessories (bags, belts, jewelry, etc) In-store	Accessories (bags, belts, jewelry, etc) Ask Friends	Accessories (bags, belts, jewelry, etc) Magazines
Shoes	Shoes Online	Shoes In-store	Shoes Ask Friends	Shoes Magazines
Beauty products (hair, makeup, skincare)	Beauty products (hair, makeup, skincare) Online	Beauty products (hair, makeup, skincare) In-store	Beauty products (hair, makeup, skincare) Ask Friends	Beauty products (hair, makeup, skincare) Magazines
Perfume	Perfume Online	Perfume In-store	Perfume Ask Friends	Perfume Magazines
Entertainment (movies, concerts, DVDs, shows)	Entertainment (movies, concerts, DVDs, shows) Online	Entertainment (movies, concerts, DVDs, shows) In-store	Entertainment (movies, concerts, DVDs, shows) Ask Friends	Entertainment (movies, concerts, DVDs, shows) Magazines
Spa/Salon services (mani, haircuts, massages)	Spa/Salon services (mani, haircuts, massages) Online	Spa/Salon services (mani, haircuts, massages) In-store	Spa/Salon services (mani, haircuts, massages) Ask Friends	Spa/Salon services (mani, haircuts, massages) Magazines