Skip to content
Top Tactics in Customer Engagement
*
1.
How would you rank an overall customer engagement strategy in comparison to other current priorities in your organization?
(Rank in order of importance - 1 being most important)
(Required.)
1
2
3
4
5
Customer Engagement/Satisfaction
Cost Reductions/Creating Efficiencies
Supply Chain Optimization
Domestic Expansion
Brand Recognition
*
2.
What is the primary purpose of your customer engagement strategy?
(Rank in order of importance)
(Required.)
Most Important
Important
Least Important
Not Important
N/A
Retain existing customers
Most Important
Important
Least Important
Not Important
N/A
Acquire new customers
Most Important
Important
Least Important
Not Important
N/A
Reactivate dormant customers/re-attract from competitors
Most Important
Important
Least Important
Not Important
N/A
Increase basket size
Most Important
Important
Least Important
Not Important
N/A
Increase brand loyalty
Most Important
Important
Least Important
Not Important
N/A
Increase store visits
Most Important
Important
Least Important
Not Important
N/A
*
3.
How are you measuring CEM initiatives to ensure they are delivering on your goals?
(Check all that apply)
(Required.)
Customer Analytics
Social Media monitoring
Social Media Analytics
Video Analytics
We are not currently measuring the success of our CEM initiatives
Other (please describe)
*
4.
How important is Cross-Channel consistency to your overall customer engagement strategy?
(Required.)
Cross-channel consistency is key to a successful customer engagement strategy
Cross-channel consistency is important but not vital
We do not focus on cross-channel consistency
*
5.
Please rank the following customer engagement strategies in order of current importance to your organization:
(Rank in order of importance)
(Required.)
Most Important
Important
Least Important
Not Important
N/A
Social Media
Most Important
Important
Least Important
Not Important
N/A
Mobile Technology
Most Important
Important
Least Important
Not Important
N/A
More Empowered Store Associates
Most Important
Important
Least Important
Not Important
N/A
In-Store Digital Signage
Most Important
Important
Least Important
Not Important
N/A
In-Store Kiosks
Most Important
Important
Least Important
Not Important
N/A
Contact Center Efficiencies
Most Important
Important
Least Important
Not Important
N/A
Web site Enhancement (Search Engine Optimization, Redesign etc.)
Most Important
Important
Least Important
Not Important
N/A
Email Marketing
Most Important
Important
Least Important
Not Important
N/A
*
6.
Does your organization utilize a social media strategy to engage new and existing customers?
(Required.)
Yes
Plan to implement within the next 3-6 months
Plan to implement within the next 6-12 months
No plans to implement a formal strategy