Thank you for answering a few questions about your use of 3rd party email publisher campaigns. The PMA's Email Council is trying to determine why advertisers and agencies do or don't use email publisher campaigns. This information will help the Email Council educate the industry on the value and benefits of email publishing, and address concerns.

This questionnaire is not intended to assess your use of internal or direct email, it is intended to assess your use of email as part of your performance marketing campaigns, specifically working with email publishers and affiliate marketers.

This is a strictly confidential survey. Your answers will only be shared with the PMA's Email Council, and used to develop educational material. If you chose to provide your contact information for follow-up, it will only be shared with the PMA Email Council and PMA staff.

Thank you!

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* 1. Is email typically a regular part of your media buys? If so, what portion of a typical media buy is represented by email? If not, why not?

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* 2. What have been the results of your email media buys (positive and negative)?

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* 3. What online channels represent the greatest proportion of your media buys?

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* 4. What characteristic make them your top performers?

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* 5. What are the key performance indicators for non-email channels? (ex: click through rate, targeting capabilities, distribution volume, resulting sales, etc).

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* 6. How important is quantifiable return on investment (ROI) in determining media buys?

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* 7. What challenges does email marketing present that do not exist for other online channels?

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* 8. What are the most significant barriers to using email as a regular part of media planning, or as a more substantial part of your media buys?

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* 9. Does email marketing encounter greater resistance from your clients than other online channels? If so, what are these client concerns?

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* 10. If you aren't using email frequently, is there something that would make you consider trying email?

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* 11. Do you have any suggestions that might increase the usage of email by advertisers and agencies?

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