Diagnostic tool: marketing activity effectiveness & efficiency

Background

11% of survey complete.

Thanks for taking part in this WFA survey. It aims to explore the way in which multinational organisations are seeking to maximise the productivity of their marketing activities and builds on previous work Global COMPAG has done in this area.

The questionnaire should only take 10-15 minutes to complete, and responses will be kept entirely anonymous and confidential.

Question Title

* 1. Please enter your name and company (this will not be shared):

Name:

Company:

Email Address:

Question Title

* 2. What is the geographic scope of your role?

Worldwide: Global

Worldwide: International (excluding the US)

Regional: Europe

Regional: Latin America

Regional: Asia Pacific

Regional: Middle East

Regional: Africa

Specific markets

Question Title

* 3. Which of the following best describes your role in your organisation?

Brand marketing

Finance

Procurement/purchasing/sourcing

Sales

Supply chain

Trade marketing

Other...