Visa Advertisements

1. Default Section

 
1. Are you male or female?
2. Which age group describes you?
3. Which ethnicity describes you?
4. Are either of your parents Asian?
5. Are your parents American citizens?
6. Are you an American citizen?
7. How many years have you lived in the U.S.?
AD PAIR NUMBER ONE:

COPY AND PASTE THESE URL's INTO A NEW TAB AND WATCH THE ADS BACK TO BACK...

http://www.youtube.com/watch?v=Xy_PxLw1B_c

http://www.youtube.com/watch?v=I6RGyJirL3g
8. Which ad did you find most persuasive? (What made you have more positive feelings about Visa?)
9. Which ad did you identify with more? (Which felt like it spoke to YOU more?)
10. Why did you choose the ad you chose for each category (persuasive and reflects you) ?
AD PAIR NUMBER TWO:

COPY AND PASTE THESE URL's INTO A NEW TAB AND WATCH THE ADS BACK TO BACK...

http://www.youtube.com/watch?v=saaQW8JpULI

http://www.youtube.com/watch?v=pG35D9Ty6Do&NR=1
11. Which ad did you find most persuasive? (What made you have more positive feelings about Visa?)
12. Which ad did you identify with more? (Which felt like it spoke to YOU more?)
13. Why did you choose the ad you chose for each category (persuasive and reflects you) ?
AD PAIRING NUMBER THREE:

COPY AND PASTE THE FOLLOWING URL's INTO NEW TABS AND WATCH THE ADS BACK TO BACK.

http://www.youtube.com/watch?v=KmhP5LQ4q84&feature=related

http://www.youtube.com/watch?v=jSDmh0WSZ-g
14. Which ad did you find most persuasive? (What made you have more positive feelings about Visa?)
15. Which ad did you identify with more? (Which felt like it spoke to YOU more?)
16. Why did you choose the ad you chose for each category (persuasive and reflects you) ?
AD PAIRING NUMBER FOUR:

COPY AND PASTE THE FOLLOWING URL's INTO A NEW TAB AND WATCH THE ADS BACK TO BACK.

http://www.youtube.com/watch?v=pG35D9Ty6Do&NR=1

http://www.youtube.com/watch?v=BU3jfbb172E
17. Which ad did you find most persuasive? (What made you have more positive feelings about Visa?)
18. Which ad did you identify with more? (Which felt like it spoke to YOU more?)
19. Why did you choose the ad you chose for each category (persuasive and reflects you) ?
AD PAIRING NUMBER FIVE (the last pair):

COPY AND PASTE THE FOLLOWING URL's INTO A NEW TAB AND WATCH THE ADS BACK TO BACK.

http://www.youtube.com/watch?v=n7W45Fr6NRA&feature=fvw

http://www.youtube.com/watch?v=4O1dpO8uKB8

20. Which ad did you find most persuasive? (What made you have more positive feelings about Visa?)
21. Which ad did you identify with more? (Which felt like it spoke to YOU more?)
22. Why did you choose the ad you chose for each category (persuasive and reflects you) ?
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