Baby Boomer Chick Cars

100% of survey complete.

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* 1. What is your gender?

Female

Male

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* 2. Which category below includes your age?

17 or younger

18-20

21-29

30-39

40-49

50-59

60-69

70-79

80 or older

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* 3. Do you see your car as a status symbol?

Yes

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* 4. How important is car color to you?

	Absolutely Must Have	Like To Have	Doesn't Matter Much	Who Cares	N/A
Exterior	Exterior Absolutely Must Have	Exterior Like To Have	Exterior Doesn't Matter Much	Exterior Who Cares	Exterior N/A
Interior	Interior Absolutely Must Have	Interior Like To Have	Interior Doesn't Matter Much	Interior Who Cares	Interior N/A

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* 5. Please rate how important these feature are to you:

	Absolute Must Have	Like To Have	Doesn't Matter Much	Who Cares	N/A
Exterior color	Exterior color Absolute Must Have	Exterior color Like To Have	Exterior color Doesn't Matter Much	Exterior color Who Cares	Exterior color N/A
Interior color	Interior color Absolute Must Have	Interior color Like To Have	Interior color Doesn't Matter Much	Interior color Who Cares	Interior color N/A
More int/ext color variety	More int/ext color variety Absolute Must Have	More int/ext color variety Like To Have	More int/ext color variety Doesn't Matter Much	More int/ext color variety Who Cares	More int/ext color variety N/A
Exterior design	Exterior design Absolute Must Have	Exterior design Like To Have	Exterior design Doesn't Matter Much	Exterior design Who Cares	Exterior design N/A
Interior design	Interior design Absolute Must Have	Interior design Like To Have	Interior design Doesn't Matter Much	Interior design Who Cares	Interior design N/A
Exterior trim, e.g. decorative detail	Exterior trim, e.g. decorative detail Absolute Must Have	Exterior trim, e.g. decorative detail Like To Have	Exterior trim, e.g. decorative detail Doesn't Matter Much	Exterior trim, e.g. decorative detail Who Cares	Exterior trim, e.g. decorative detail N/A
Ergonomic interior	Ergonomic interior Absolute Must Have	Ergonomic interior Like To Have	Ergonomic interior Doesn't Matter Much	Ergonomic interior Who Cares	Ergonomic interior N/A
Leather seats	Leather seats Absolute Must Have	Leather seats Like To Have	Leather seats Doesn't Matter Much	Leather seats Who Cares	Leather seats N/A
Automatic fully adjustable seats	Automatic fully adjustable seats Absolute Must Have	Automatic fully adjustable seats Like To Have	Automatic fully adjustable seats Doesn't Matter Much	Automatic fully adjustable seats Who Cares	Automatic fully adjustable seats N/A
Lumbar support	Lumbar support Absolute Must Have	Lumbar support Like To Have	Lumbar support Doesn't Matter Much	Lumbar support Who Cares	Lumbar support N/A
Ventilated/heated seats	Ventilated/heated seats Absolute Must Have	Ventilated/heated seats Like To Have	Ventilated/heated seats Doesn't Matter Much	Ventilated/heated seats Who Cares	Ventilated/heated seats N/A
Heated seats	Heated seats Absolute Must Have	Heated seats Like To Have	Heated seats Doesn't Matter Much	Heated seats Who Cares	Heated seats N/A
A/C	A/C Absolute Must Have	A/C Like To Have	A/C Doesn't Matter Much	A/C Who Cares	A/C N/A
Dual climate control	Dual climate control Absolute Must Have	Dual climate control Like To Have	Dual climate control Doesn't Matter Much	Dual climate control Who Cares	Dual climate control N/A
Navigation system	Navigation system Absolute Must Have	Navigation system Like To Have	Navigation system Doesn't Matter Much	Navigation system Who Cares	Navigation system N/A
Voice control navigation system	Voice control navigation system Absolute Must Have	Voice control navigation system Like To Have	Voice control navigation system Doesn't Matter Much	Voice control navigation system Who Cares	Voice control navigation system N/A
Voice control Bluetooth	Voice control Bluetooth Absolute Must Have	Voice control Bluetooth Like To Have	Voice control Bluetooth Doesn't Matter Much	Voice control Bluetooth Who Cares	Voice control Bluetooth N/A
Rain sensing wipers	Rain sensing wipers Absolute Must Have	Rain sensing wipers Like To Have	Rain sensing wipers Doesn't Matter Much	Rain sensing wipers Who Cares	Rain sensing wipers N/A
Enhanced cornering suspension	Enhanced cornering suspension Absolute Must Have	Enhanced cornering suspension Like To Have	Enhanced cornering suspension Doesn't Matter Much	Enhanced cornering suspension Who Cares	Enhanced cornering suspension N/A
Fast acceleration	Fast acceleration Absolute Must Have	Fast acceleration Like To Have	Fast acceleration Doesn't Matter Much	Fast acceleration Who Cares	Fast acceleration N/A
Tilting, telescopic steering wheel	Tilting, telescopic steering wheel Absolute Must Have	Tilting, telescopic steering wheel Like To Have	Tilting, telescopic steering wheel Doesn't Matter Much	Tilting, telescopic steering wheel Who Cares	Tilting, telescopic steering wheel N/A
Lots of back seat space	Lots of back seat space Absolute Must Have	Lots of back seat space Like To Have	Lots of back seat space Doesn't Matter Much	Lots of back seat space Who Cares	Lots of back seat space N/A
Lots of trunk space	Lots of trunk space Absolute Must Have	Lots of trunk space Like To Have	Lots of trunk space Doesn't Matter Much	Lots of trunk space Who Cares	Lots of trunk space N/A
Moonroof	Moonroof Absolute Must Have	Moonroof Like To Have	Moonroof Doesn't Matter Much	Moonroof Who Cares	Moonroof N/A
Alloy wheels	Alloy wheels Absolute Must Have	Alloy wheels Like To Have	Alloy wheels Doesn't Matter Much	Alloy wheels Who Cares	Alloy wheels N/A
Back up assist monitor	Back up assist monitor Absolute Must Have	Back up assist monitor Like To Have	Back up assist monitor Doesn't Matter Much	Back up assist monitor Who Cares	Back up assist monitor N/A
Economical gas mileage	Economical gas mileage Absolute Must Have	Economical gas mileage Like To Have	Economical gas mileage Doesn't Matter Much	Economical gas mileage Who Cares	Economical gas mileage N/A

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* 6. Please rate how important these convenience features would be to you:

	Absolutely Must Have	Like To Have	Doesn't Matter Much	Who Cares	N/A
Spot between seats to securely park purse	Spot between seats to securely park purse Absolutely Must Have	Spot between seats to securely park purse Like To Have	Spot between seats to securely park purse Doesn't Matter Much	Spot between seats to securely park purse Who Cares	Spot between seats to securely park purse N/A
Dashboard spot to secure sunglasses	Dashboard spot to secure sunglasses Absolutely Must Have	Dashboard spot to secure sunglasses Like To Have	Dashboard spot to secure sunglasses Doesn't Matter Much	Dashboard spot to secure sunglasses Who Cares	Dashboard spot to secure sunglasses N/A
Place to park reusable shopping bags	Place to park reusable shopping bags Absolutely Must Have	Place to park reusable shopping bags Like To Have	Place to park reusable shopping bags Doesn't Matter Much	Place to park reusable shopping bags Who Cares	Place to park reusable shopping bags N/A
Removable small trash container	Removable small trash container Absolutely Must Have	Removable small trash container Like To Have	Removable small trash container Doesn't Matter Much	Removable small trash container Who Cares	Removable small trash container N/A

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* 7. If you could have any car, what make and model would it be?

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* 8. Please rate how important these safety features would be to you:

	Absolutely Must Have	Like To Have	Can Live Without	Who Cares
Car doors lock 5 seconds after getting in	Car doors lock 5 seconds after getting in Absolutely Must Have	Car doors lock 5 seconds after getting in Like To Have	Car doors lock 5 seconds after getting in Can Live Without	Car doors lock 5 seconds after getting in Who Cares
Safety night lite under car before getting in	Safety night lite under car before getting in Absolutely Must Have	Safety night lite under car before getting in Like To Have	Safety night lite under car before getting in Can Live Without	Safety night lite under car before getting in Who Cares

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* 9. How likely are you to buy one of the following cars?:

	Absolutely Must Have	Like To Have	Can Live Without	Who Cares
Gas only	Gas only Absolutely Must Have	Gas only Like To Have	Gas only Can Live Without	Gas only Who Cares
Diesel	Diesel Absolutely Must Have	Diesel Like To Have	Diesel Can Live Without	Diesel Who Cares
Hybrid	Hybrid Absolutely Must Have	Hybrid Like To Have	Hybrid Can Live Without	Hybrid Who Cares
Electric	Electric Absolutely Must Have	Electric Like To Have	Electric Can Live Without	Electric Who Cares

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* 10. How important are the following dealer services to you?:

	Absolutely Must Have	like To Have	Can Live Without	Who Cares
Variety of loaner car	Variety of loaner car Absolutely Must Have	Variety of loaner car like To Have	Variety of loaner car Can Live Without	Variety of loaner car Who Cares
Can-do attitude	Can-do attitude Absolutely Must Have	Can-do attitude like To Have	Can-do attitude Can Live Without	Can-do attitude Who Cares
Welcoming, friendly staff	Welcoming, friendly staff Absolutely Must Have	Welcoming, friendly staff like To Have	Welcoming, friendly staff Can Live Without	Welcoming, friendly staff Who Cares
Large, comfy waiting area	Large, comfy waiting area Absolutely Must Have	Large, comfy waiting area like To Have	Large, comfy waiting area Can Live Without	Large, comfy waiting area Who Cares
Clean facilities	Clean facilities Absolutely Must Have	Clean facilities like To Have	Clean facilities Can Live Without	Clean facilities Who Cares
Shuttle	Shuttle Absolutely Must Have	Shuttle like To Have	Shuttle Can Live Without	Shuttle Who Cares
Work desks in waiting area	Work desks in waiting area Absolutely Must Have	Work desks in waiting area like To Have	Work desks in waiting area Can Live Without	Work desks in waiting area Who Cares
Free beverages and snacks	Free beverages and snacks Absolutely Must Have	Free beverages and snacks like To Have	Free beverages and snacks Can Live Without	Free beverages and snacks Who Cares
Thorough explanation of work done	Thorough explanation of work done Absolutely Must Have	Thorough explanation of work done like To Have	Thorough explanation of work done Can Live Without	Thorough explanation of work done Who Cares
Unrushed feeling	Unrushed feeling Absolutely Must Have	Unrushed feeling like To Have	Unrushed feeling Can Live Without	Unrushed feeling Who Cares
Current reading material for women	Current reading material for women Absolutely Must Have	Current reading material for women like To Have	Current reading material for women Can Live Without	Current reading material for women Who Cares

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