| The Volvo product coverage | | | | | |
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| The Corporate information in Spirit about Volvo CE (e.g. company values etc) | | | | | |
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| The information in Spirit about sports events like golf, sailing, olympics etc... | | | | | |
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| The regularity of the magazine (4 times per year) | | | | | |
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| The choice of the different language editions (currently 13) | | | | | |
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