Mobile Commerce and You
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1
. Have you ever made a purchase from your mobile device or cell phone?
Have you ever made a purchase from your mobile device or cell phone?
Yes
No
I don't know
2
. How important is convenience when choosing how you make your purchases?
How important is convenience when choosing how you make your purchases?
Extremely important
Very important
Moderately important
Slightly important
Not at all important
3
. If you are not likely to use eCommerce on Mobile, why not?
If you are not likely to use eCommerce on Mobile, why not?
Do not need a product like this
Do not want a product like this
Satisfied with competing products currently available
Cannot pay for a product like this
Not willing to pay for a product like this
Other (please specify)
4
. What changes would most improve competing products currently available from Mobile Commerce?
What changes would most improve competing products currently available from Mobile Commerce?
5
. Of your total on-line purchases. what percentage is bought from a mobile device?
Of your total on-line purchases. what percentage is bought from a mobile device?
6
. How likely are you to do business with a local business that you first discovered on your mobile device this year?
How likely are you to do business with a local business that you first discovered on your mobile device this year?
Extremely
Very
Moderately
Slightly
Not at all
7
. What do you like most about eCommerce on Mobile?
What do you like most about eCommerce on Mobile?
8
. What percentage of all the money you spend is online or on mobile?
What percentage of all the money you spend is online or on mobile?
0% - 10%
11%-25%
26%-40%
41% or More
9
. Have you found yourself using a local business or service less because they are not convenient via your mobile device.
Have you found yourself using a local business or service less because they are not convenient via your mobile device.
Yes, Often
Yes, Here and There
Yes, Rarely
Yes, Once
No
10
. Compared to In Person or traditional Online or Phone sales, how effective a platform is mobile commerce?
Compared to In Person or traditional Online or Phone sales, how effective a platform is mobile commerce?
Much more effective
Somewhat more effective
Slightly more effective
About as effective
Slightly less effective
Somewhat less effective
Much less effective
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