2011 Ars Technica Experience Survey

1. How often do you visit Ars Technica, generally?

How often do you visit Ars Technica, generally? More than 2 times a day

Twice a day

Once a day

Once every couple of days

Twice a week

Once a week or less

2. How long have you been reading Ars Technica?

How long have you been reading Ars Technica? 5+ years

3-5 years

2 years

1 year

6 months

Less than 6 months

3. Compared to when I started to read Ars Technica, the quality of the editorial content at Ars is:

Compared to when I started to read Ars Technica, the quality of the editorial content at Ars is: Significantly better.

Somewhat better.

About the same.

Somewhat worse.

Significantly worse.

Anything to add?

4. If you've ever read the comments at Ars, tell us how you feel about them.

If you've ever read the comments at Ars, tell us how you feel about them. The Big Draw - They are the primary reason I read Ars.

Highly Valued - They're not my draw to Ars, but I greatly appreciate them.

Good - On the whole, they're a positive.

On the Fence - Meh, I don't care either way.

Bad - On the whole, they're a negative.

Craptastic - I think they're almost always garbage.

What? - I don't read the comments.

5. How much do you agree or disagree with the following statements about Ars Technica's product reviews (game reviews not included).

	Strongly Disagree	Disagree	Undecided	Agree	Strongly Agree
Ars reviews the tech products I'm most interested in.	*How much do you agree or disagree with the following statements about Ars Technica's product reviews (game reviews not included). Ars reviews the tech products I'm most interested in. Strongly Disagree	Ars reviews the tech products I'm most interested in. Disagree	Ars reviews the tech products I'm most interested in. Undecided	Ars reviews the tech products I'm most interested in. Agree	Ars reviews the tech products I'm most interested in. Strongly Agree
Ars should review more tech products.	Ars should review more tech products. Strongly Disagree	Ars should review more tech products. Disagree	Ars should review more tech products. Undecided	Ars should review more tech products. Agree	Ars should review more tech products. Strongly Agree
I consider Ars Reviews (non-gaming) to be highly authoritative.	I consider Ars Reviews (non-gaming) to be highly authoritative. Strongly Disagree	I consider Ars Reviews (non-gaming) to be highly authoritative. Disagree	I consider Ars Reviews (non-gaming) to be highly authoritative. Undecided	I consider Ars Reviews (non-gaming) to be highly authoritative. Agree	I consider Ars Reviews (non-gaming) to be highly authoritative. Strongly Agree
After reading an Ars review, it's always clear where the author stands.	After reading an Ars review, it's always clear where the author stands. Strongly Disagree	After reading an Ars review, it's always clear where the author stands. Disagree	After reading an Ars review, it's always clear where the author stands. Undecided	After reading an Ars review, it's always clear where the author stands. Agree	After reading an Ars review, it's always clear where the author stands. Strongly Agree
In general, I trust user-created reviews more than those of publications like Ars.	In general, I trust user-created reviews more than those of publications like Ars. Strongly Disagree	In general, I trust user-created reviews more than those of publications like Ars. Disagree	In general, I trust user-created reviews more than those of publications like Ars. Undecided	In general, I trust user-created reviews more than those of publications like Ars. Agree	In general, I trust user-created reviews more than those of publications like Ars. Strongly Agree
Reviews should always have video attached showing use.	Reviews should always have video attached showing use. Strongly Disagree	Reviews should always have video attached showing use. Disagree	Reviews should always have video attached showing use. Undecided	Reviews should always have video attached showing use. Agree	Reviews should always have video attached showing use. Strongly Agree
If I read an Ars review, I read it all, even if its 10 pages!	If I read an Ars review, I read it all, even if its 10 pages! Strongly Disagree	If I read an Ars review, I read it all, even if its 10 pages! Disagree	If I read an Ars review, I read it all, even if its 10 pages! Undecided	If I read an Ars review, I read it all, even if its 10 pages! Agree	If I read an Ars review, I read it all, even if its 10 pages! Strongly Agree
I'd rather read a late review that's in-depth than one of the first reviews that's not in-depth.	I'd rather read a late review that's in-depth than one of the first reviews that's not in-depth. Strongly Disagree	I'd rather read a late review that's in-depth than one of the first reviews that's not in-depth. Disagree	I'd rather read a late review that's in-depth than one of the first reviews that's not in-depth. Undecided	I'd rather read a late review that's in-depth than one of the first reviews that's not in-depth. Agree	I'd rather read a late review that's in-depth than one of the first reviews that's not in-depth. Strongly Agree
I read and enjoy product reviews on/in WIRED (Magazine or website).	I read and enjoy product reviews on/in WIRED (Magazine or website). Strongly Disagree	I read and enjoy product reviews on/in WIRED (Magazine or website). Disagree	I read and enjoy product reviews on/in WIRED (Magazine or website). Undecided	I read and enjoy product reviews on/in WIRED (Magazine or website). Agree	I read and enjoy product reviews on/in WIRED (Magazine or website). Strongly Agree
Only objective measurements interest me in a review (e.g., benchmarks, measurements, specs... NOT opinions).	Only objective measurements interest me in a review (e.g., benchmarks, measurements, specs... NOT opinions). Strongly Disagree	Only objective measurements interest me in a review (e.g., benchmarks, measurements, specs... NOT opinions). Disagree	Only objective measurements interest me in a review (e.g., benchmarks, measurements, specs... NOT opinions). Undecided	Only objective measurements interest me in a review (e.g., benchmarks, measurements, specs... NOT opinions). Agree	Only objective measurements interest me in a review (e.g., benchmarks, measurements, specs... NOT opinions). Strongly Agree

6. Thinking about what we review (and don't) here at Ars, would you like to see More or Fewer reviews in the following areas:

	Don't Bother!	Fewer!	Status Quo	More!	Much more!
Apps (mobile: iOS, Android)	*Thinking about what we review (and don't) here at Ars, would you like to see More or Fewer reviews in the following areas: Apps (mobile: iOS, Android) Don't Bother!	Apps (mobile: iOS, Android) Fewer!	Apps (mobile: iOS, Android) Status Quo	Apps (mobile: iOS, Android) More!	Apps (mobile: iOS, Android) Much more!
Camcorders	Camcorders Don't Bother!	Camcorders Fewer!	Camcorders Status Quo	Camcorders More!	Camcorders Much more!
Desktop Computers	Desktop Computers Don't Bother!	Desktop Computers Fewer!	Desktop Computers Status Quo	Desktop Computers More!	Desktop Computers Much more!
Gaming Hardware	Gaming Hardware Don't Bother!	Gaming Hardware Fewer!	Gaming Hardware Status Quo	Gaming Hardware More!	Gaming Hardware Much more!
Geeky Toys	Geeky Toys Don't Bother!	Geeky Toys Fewer!	Geeky Toys Status Quo	Geeky Toys More!	Geeky Toys Much more!
Headsets (audio, BT, etc).	Headsets (audio, BT, etc). Don't Bother!	Headsets (audio, BT, etc). Fewer!	Headsets (audio, BT, etc). Status Quo	Headsets (audio, BT, etc). More!	Headsets (audio, BT, etc). Much more!
Home Networking	Home Networking Don't Bother!	Home Networking Fewer!	Home Networking Status Quo	Home Networking More!	Home Networking Much more!
Media players (iPod, etc.)	Media players (iPod, etc.) Don't Bother!	Media players (iPod, etc.) Fewer!	Media players (iPod, etc.) Status Quo	Media players (iPod, etc.) More!	Media players (iPod, etc.) Much more!
Netbooks	Netbooks Don't Bother!	Netbooks Fewer!	Netbooks Status Quo	Netbooks More!	Netbooks Much more!
Notebooks	Notebooks Don't Bother!	Notebooks Fewer!	Notebooks Status Quo	Notebooks More!	Notebooks Much more!
Operating Systems	Operating Systems Don't Bother!	Operating Systems Fewer!	Operating Systems Status Quo	Operating Systems More!	Operating Systems Much more!
PC Hardware components	PC Hardware components Don't Bother!	PC Hardware components Fewer!	PC Hardware components Status Quo	PC Hardware components More!	PC Hardware components Much more!
Projectors	Projectors Don't Bother!	Projectors Fewer!	Projectors Status Quo	Projectors More!	Projectors Much more!
Smartphones	Smartphones Don't Bother!	Smartphones Fewer!	Smartphones Status Quo	Smartphones More!	Smartphones Much more!
Software (Desktop)	Software (Desktop) Don't Bother!	Software (Desktop) Fewer!	Software (Desktop) Status Quo	Software (Desktop) More!	Software (Desktop) Much more!
Storage	Storage Don't Bother!	Storage Fewer!	Storage Status Quo	Storage More!	Storage Much more!
Tablets	Tablets Don't Bother!	Tablets Fewer!	Tablets Status Quo	Tablets More!	Tablets Much more!

Other (please specify)

7. How much do you agree or disagree with the following statements about the content on Ars Technica?

	Strongly Disagree	Disagree	Undecided	Agree	Strongly Agree
Ars should cover more high-end IT (virtualization, cloud, blades, management, SaaS, etc.).	*How much do you agree or disagree with the following statements about the content on Ars Technica? Ars should cover more high-end IT (virtualization, cloud, blades, management, SaaS, etc.). Strongly Disagree	Ars should cover more high-end IT (virtualization, cloud, blades, management, SaaS, etc.). Disagree	Ars should cover more high-end IT (virtualization, cloud, blades, management, SaaS, etc.). Undecided	Ars should cover more high-end IT (virtualization, cloud, blades, management, SaaS, etc.). Agree	Ars should cover more high-end IT (virtualization, cloud, blades, management, SaaS, etc.). Strongly Agree
Ars should cover more of the business side of technology.	Ars should cover more of the business side of technology. Strongly Disagree	Ars should cover more of the business side of technology. Disagree	Ars should cover more of the business side of technology. Undecided	Ars should cover more of the business side of technology. Agree	Ars should cover more of the business side of technology. Strongly Agree
Ars should cover more start-up news.	Ars should cover more start-up news. Strongly Disagree	Ars should cover more start-up news. Disagree	Ars should cover more start-up news. Undecided	Ars should cover more start-up news. Agree	Ars should cover more start-up news. Strongly Agree
Ars should cover more gadget news.	Ars should cover more gadget news. Strongly Disagree	Ars should cover more gadget news. Disagree	Ars should cover more gadget news. Undecided	Ars should cover more gadget news. Agree	Ars should cover more gadget news. Strongly Agree
Ars should cover more medical tech.	Ars should cover more medical tech. Strongly Disagree	Ars should cover more medical tech. Disagree	Ars should cover more medical tech. Undecided	Ars should cover more medical tech. Agree	Ars should cover more medical tech. Strongly Agree

8. Rate the following sites from 1-5, with 5 being "awesome" and 1 being "junk." If you don't know a site, don't rate it. This question is not required, but we'd love to know more about how you feel about other sites (note: the selection of sites is a tad random).

	Junk	Below average	Just average	Rather good	Awesome
ReadWriteWeb	*Rate the following sites from 1-5, with 5 being "awesome" and 1 being "junk." If you don't know a site, don't rate it. This question is not required, but we'd love to know more about how you feel about other sites (note: the selection of sites is a tad random). ReadWriteWeb Junk	ReadWriteWeb Below average	ReadWriteWeb Just average	ReadWriteWeb Rather good	ReadWriteWeb Awesome
GigaOM	GigaOM Junk	GigaOM Below average	GigaOM Just average	GigaOM Rather good	GigaOM Awesome
PennyArcade	PennyArcade Junk	PennyArcade Below average	PennyArcade Just average	PennyArcade Rather good	PennyArcade Awesome
Silicon Alley Insider	Silicon Alley Insider Junk	Silicon Alley Insider Below average	Silicon Alley Insider Just average	Silicon Alley Insider Rather good	Silicon Alley Insider Awesome
paidContent	paidContent Junk	paidContent Below average	paidContent Just average	paidContent Rather good	paidContent Awesome
BGR	BGR Junk	BGR Below average	BGR Just average	BGR Rather good	BGR Awesome
Computerworld	Computerworld Junk	Computerworld Below average	Computerworld Just average	Computerworld Rather good	Computerworld Awesome
Cult of Mac	Cult of Mac Junk	Cult of Mac Below average	Cult of Mac Just average	Cult of Mac Rather good	Cult of Mac Awesome
CrunchGear	CrunchGear Junk	CrunchGear Below average	CrunchGear Just average	CrunchGear Rather good	CrunchGear Awesome
The Awl	The Awl Junk	The Awl Below average	The Awl Just average	The Awl Rather good	The Awl Awesome
VentureBeat	VentureBeat Junk	VentureBeat Below average	VentureBeat Just average	VentureBeat Rather good	VentureBeat Awesome
The Register	The Register Junk	The Register Below average	The Register Just average	The Register Rather good	The Register Awesome
Gizmodo	Gizmodo Junk	Gizmodo Below average	Gizmodo Just average	Gizmodo Rather good	Gizmodo Awesome
TechCrunch	TechCrunch Junk	TechCrunch Below average	TechCrunch Just average	TechCrunch Rather good	TechCrunch Awesome
BetaNews	BetaNews Junk	BetaNews Below average	BetaNews Just average	BetaNews Rather good	BetaNews Awesome
Mashable	Mashable Junk	Mashable Below average	Mashable Just average	Mashable Rather good	Mashable Awesome
Tested	Tested Junk	Tested Below average	Tested Just average	Tested Rather good	Tested Awesome

Comments?

9. Firefly or Earth: Final Conflict?

Firefly or Earth: Final Conflict? Firefly

Earth Final Conflict

Murder She Wrote

2011 Ars Technica Experience
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1. The Ars Experience Survey 2011

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2011 Ars Technica Experience
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