2009/2010 SPE Photo Industry Survey
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1. Photo Industry Survey for Industry-Education Forum
1
. What products/services do you produce/sell? (Select all that apply)
What products/services do you produce/sell? (Select all that apply)
Cameras
Lighting
Marketing tools
Film
Accessories
Printers
Digital Supplies - paper
Digital Supplies - ink
Digital Supplies - other
Book publishing
Website hosting/consultation
Online image sharing
Software development
Darkroom Supplies/Equipment
Other
2
. What is the range of your market? (Select all that apply)
What is the range of your market? (Select all that apply)
Local
Regional
National
International
Commercial Photographers
Students
Educational Institutions
Faculty
Photojournalists
Fine Art Photographers
Museums/Galleries
Industry
3
. What percentage of your total revenue can be attributed to the categories of fine artists and/or education-based customers?
What percentage of your total revenue can be attributed to the categories of fine artists and/or education-based customers?
10% or less
11-25%
26-50%
51-75%
More than 75%
4
. Do you offer any professional development opportunities (workshops, seminars, demos, etc.)?
Do you offer any professional development opportunities (workshops, seminars, demos, etc.)?
Yes
No
5
. If yes to question #4, in what settings do you provide these opportunities?
If yes to question #4, in what settings do you provide these opportunities?
Professional conferences
At schools in their facilities
Individualized special events
In our own facilities
Trade Shows
Other
6
. Do you offer any buying incentives tailored to educational settings?
Do you offer any buying incentives tailored to educational settings?
Yes
No
7
. If yes to question #6, indicate below what types of incentives?
If yes to question #6, indicate below what types of incentives?
Educational discounts
Online product demos
Promotional sales (Buy 5, get 1 free; bring a friend get a discount, etc.)
Free products
Personalized training
Consultation on maximizing workspace efficiency in schools
Funding or awards for students/educators
Free instructional literature
Complimentary demos/workshops
Other
8
. What are the top three most significant challenges currently faced by your business/organization? (Select up to three items from the list provided)
What are the top three most significant challenges currently faced by your business/organization? (Select up to three items from the list provided)
Economic downturn
Manufacturing logistics
Reaching & penetrating target markets
Insufficient supply for demand
Continuity of customer relationships
Staffing
Import laws/logistics
Location
Other
9
. Does your organization have focus groups, an advisory group or beta testers that provide ongoing input on products?
Does your organization have focus groups, an advisory group or beta testers that provide ongoing input on products?
Yes
No
10
. In what ways do you think photo education representatives could be of service to your company? (open-ended question)
In what ways do you think photo education representatives could be of service to your company? (open-ended question)
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