Purchase Survey
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1. Default Section
1
. Are you purchasing a new or used vehicle?
Are you purchasing a new or used vehicle?
New
Used
2
. Where did you see or hear about our dealership?
Where did you see or hear about our dealership?
Internet
Mail
New Customer
Newspaper
Other
Previous Customer
Radio
Referral
Sale or Promotion
Service or Parts Customer
TV Advertisement
3
. Which radio stations do you listen to most often?
Which radio stations do you listen to most often?
580AM KMJ
97.9 MEGA
1510AM KIRV
STAR 101
Q 101.9
94.9 FM
ALICE 96.7
103.7 KRZR
KSJV 91.5FM
93.7 KISS COUNTRY
KVPR FM 89
AM 1600 ESPN
KFCF 88.1 FM
KCBL 1340AM
SOFT ROCK 98.9
KBIF 900 AM
ESPN 1430AM
HIT RADIO KOKO 94.3 FM
KFSO 92.9FM
NEW ROCK 104.1 FM
KJWL 99.3 FM
KAAT 103.1 FM
KQEQ 1210 AM
BIG DAWG 1430 AM
KEZL SMOOTH JAZZ 96.7 FM
LA SUPER Q 101.9 FM
Y101 FM
KFJK 105.9 JACK FM
KWRU 1300 AM
VALLEY PUBLIC RADIO KVPR 89.3 FM
4
. What Television stations do you watch on a regular basis?
What Television stations do you watch on a regular basis?
KMPH FOX 26
KSEE NBC 24
KGPE CBS 47
KFSN ABC 30
KVPT PBS 18
KFTV-DT 21
KGMC 43
KNXT 49
KNSO 51
KAIL 53
KFRE 59
KTFF 61
5
. How much internet shopping did you do before buying a car?
dealer websites
manufacturer websites
auto listing website (ex. autotrader.com, cars.com)
none
none
*
How much internet shopping did you do before buying a car? none dealer websites
none manufacturer websites
none auto listing website (ex. autotrader.com, cars.com)
none none
minimal
minimal dealer websites
minimal manufacturer websites
minimal auto listing website (ex. autotrader.com, cars.com)
minimal none
moderate
moderate dealer websites
moderate manufacturer websites
moderate auto listing website (ex. autotrader.com, cars.com)
moderate none
lengthy
lengthy dealer websites
lengthy manufacturer websites
lengthy auto listing website (ex. autotrader.com, cars.com)
lengthy none
6
. What was the reason you purchased from our dealership?
What was the reason you purchased from our dealership?
The Advertising
Past Customer
The Price
Referral
The Salesperson
The Service Department
The Parts Department
The Special Finance Offers
The Availability of the Product
The Product
Other (please specify)
7
. Would you refer a friend or relative to buy from our dealership?
Would you refer a friend or relative to buy from our dealership?
Yes
No
If no, why not?
8
. What changes would most improve our sales department?
What changes would most improve our sales department?
9
. What do you like most about our sales department?
What do you like most about our sales department?
10
. Do you go on Facebook, Twitter, or any social media pages for information, if so which one?
Do you go on Facebook, Twitter, or any social media pages for information, if so which one?
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