VIP Private Mentoring Program

Strategy Planning

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* 1. Your Details (If you are a contractor or agency please specify)

Your Name

Brand

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* 2. Please describe the customer in as much detail as possible;
age, location, job, income, interests and beliefs

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* 3. Please describe your brand?

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* 4. Why do you believe customers choose your products?

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* 5. List your top 3 main points of difference.

1

2

3

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* 6. List your top 3 competitors

Competitor 1

Competitor 2

Competitor 3

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* 7. Which parts of your digital strategy do you currently outsource if any?

	Outsource	Insource (Do it myself or my team)	We don't currently do it.
Website	Website Outsource	Website Insource (Do it myself or my team)	Website We don't currently do it.
Email	Email Outsource	Email Insource (Do it myself or my team)	Email We don't currently do it.
Design	Design Outsource	Design Insource (Do it myself or my team)	Design We don't currently do it.
Social Media	Social Media Outsource	Social Media Insource (Do it myself or my team)	Social Media We don't currently do it.
Social Media Ads	Social Media Ads Outsource	Social Media Ads Insource (Do it myself or my team)	Social Media Ads We don't currently do it.
Google Ads	Google Ads Outsource	Google Ads Insource (Do it myself or my team)	Google Ads We don't currently do it.
SEO	SEO Outsource	SEO Insource (Do it myself or my team)	SEO We don't currently do it.

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* 8. On a scale of 1 - 5, how well (as an organisation) do you perform in the following areas of digital strategy (1 = Poorly, 5 = We Excel)

	1	2	3	4	5
Website Experience	Website Experience 1	Website Experience 2	Website Experience 3	Website Experience 4	Website Experience 5
Email Marketing	Email Marketing 1	Email Marketing 2	Email Marketing 3	Email Marketing 4	Email Marketing 5
Customer Service	Customer Service 1	Customer Service 2	Customer Service 3	Customer Service 4	Customer Service 5
Customer Relationship Management	Customer Relationship Management 1	Customer Relationship Management 2	Customer Relationship Management 3	Customer Relationship Management 4	Customer Relationship Management 5
Social Media Marketing	Social Media Marketing 1	Social Media Marketing 2	Social Media Marketing 3	Social Media Marketing 4	Social Media Marketing 5
Content Production	Content Production 1	Content Production 2	Content Production 3	Content Production 4	Content Production 5
Affiliate Networks	Affiliate Networks 1	Affiliate Networks 2	Affiliate Networks 3	Affiliate Networks 4	Affiliate Networks 5
Product Reviews	Product Reviews 1	Product Reviews 2	Product Reviews 3	Product Reviews 4	Product Reviews 5
Upsell Cross Sell	Upsell Cross Sell 1	Upsell Cross Sell 2	Upsell Cross Sell 3	Upsell Cross Sell 4	Upsell Cross Sell 5
Loyalty Program	Loyalty Program 1	Loyalty Program 2	Loyalty Program 3	Loyalty Program 4	Loyalty Program 5
Search and Filter	Search and Filter 1	Search and Filter 2	Search and Filter 3	Search and Filter 4	Search and Filter 5
SEO	SEO 1	SEO 2	SEO 3	SEO 4	SEO 5
Paid Advertising	Paid Advertising 1	Paid Advertising 2	Paid Advertising 3	Paid Advertising 4	Paid Advertising 5
Reporting	Reporting 1	Reporting 2	Reporting 3	Reporting 4	Reporting 5

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* 9. In terms of the areas you need the most help with please rank the following in order. 1st being most help required

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* 10. When it comes to building out your digital platforms and growing your revenue online what do you see as the biggest challenge?

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* 11. From a digital perspective, what do you believe is the biggest growth opportunity for your business?

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* 12. What is holding the business back?

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* 13. What are your goals for your website? 6 months, 12 months and 3 years

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* 14. Is there anything you would like to add?

Thank you, we are looking forward to working with you!
Kelly - The Ecommerce tribe