The Wardrobe Stylist Market Research
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1.
1
. How old are you?
How old are you?
16-20
21-25
26-30
31-40
over 40
2
. At which of the following stores do you most often shop for clothes?
At which of the following stores do you most often shop for clothes?
Aritzia
H&M
American Eagle
Winners
Zellers
Zara
Independent boutiques
3
. In what areas of Ottawa do you do most of your shopping?
In what areas of Ottawa do you do most of your shopping?
The Glebe
The ByWard Market
The Rideau or St. Laurent Centre Shopping Centre
Westboro Village
4
. How much do you spend per item (tops and pants)?
How much do you spend per item (tops and pants)?
$25-$50
$50-$100
$100-$200
More than $200
5
. How much do you spend per item (dresses)?
How much do you spend per item (dresses)?
$25-$50
$50-$100
$100-$200
More than $200
6
. On average, how much do you spend per shopping trip?
On average, how much do you spend per shopping trip?
Under $100
$100-$200
$200-$300
More than $300
7
. In a three-month period, how many times do you go on shopping trips and spend the amount indicated in question 4?
In a three-month period, how many times do you go on shopping trips and spend the amount indicated in question 4?
1
2
3
4
5
More than 5
8
. How far would you travel to shop at a store that offered unique brands not elsewhere available in Ottawa?
How far would you travel to shop at a store that offered unique brands not elsewhere available in Ottawa?
No more than 10 km
10-25 km
25-50 km
As far as it takes!
9
. What brands would you like to be able to shop for in Ottawa that are not currently available?
What brands would you like to be able to shop for in Ottawa that are not currently available?
10
. Is ethical fashion important to you?
Is ethical fashion important to you?
Yes
No
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