The Sak Customer SurveyThe Sak New Site Customer Survey

1. What is your annual income?

What is your annual income? $0-$50,000

$50,000-$75,000

$75,000-$100,000

$100,000-$150,000

$150,000 or more

2. What is your age?

What is your age? 18-24 years

25-34 years

35-44 years

45-54 years

55 and over

3. Where do you typically shop for bags, shoes and/or accessories?

Where do you typically shop for bags, shoes and/or accessories? Department Store (ex: Macy's, Dillard's, Nordstrom)

Discounted Store (ex: TJ Maxx, Marshalls, Costco)

Boutique

The Sak website

Other website

Other (please specify)

4. How much do you typically spend on a handbag?

How much do you typically spend on a handbag? 0-$50

$50-$100

$100-$150

$150-$200

$200 or more

5. How much do you typically spend on a pair of shoes?

How much do you typically spend on a pair of shoes? $0-$50

$50-$100

$100-$150

$150-$200

$200 or more

6. How much do you typically spend on a fashion tech accessory (ex: ipad case or smartphone case)?

How much do you typically spend on a fashion tech accessory (ex: ipad case or smartphone case)? Less than $20

$20 - $30

$30-$40

$40-$50

More than $50

7. How much do you typically spend on a small accessory (ex: wallet, wristlet or cosmetic bag)?

How much do you typically spend on a small accessory (ex: wallet, wristlet or cosmetic bag)? Less than $20

$20 - $30

$30-$40

$40-$50

More than $50

8. How often do you purchase a new bag?

How often do you purchase a new bag? Yearly

Twice a year

Seasonally (4 times a year)

Not often, every few years

9. How often do you purchase a new pair of shoes?

How often do you purchase a new pair of shoes? Yearly

Twice a year

Seasonally (4 times a year)

Not often, every few years

10. Have you purchased a fashion item from your mobile device or tablet in the past year?

Have you purchased a fashion item from your mobile device or tablet in the past year? Yes

11. Would you be interested in a mobile app from The Sak to shop and interact with the brand?

Would you be interested in a mobile app from The Sak to shop and interact with the brand? Yes

12. Have you ever purchased a gift on The Sak website?

Have you ever purchased a gift on The Sak website? Yes

13. Where do you find inspiration for your new bag, shoes and/or accessory purchases?

Where do you find inspiration for your new bag, shoes and/or accessory purchases? Department Stores

Website/Blog

Friends/Family Member

Magazine

Boutique

TV Shows

Television Retailers (QVC/HSN)

Celebrity

14. What other brands do you shop besides The Sak for bags, accessories and shoes?

What other brands do you shop besides The Sak for bags, accessories and shoes? Brand 1:
Brand 2:
Brand 3:
Brand 4:

15. What is your go-to brand to buy a gift?

What is your go-to brand to buy a gift? Brand 1:
Brand 2:
Brand 3:
Brand 4:

16. What do you typically buy as a fashion gift for a girlfriend, mom or sister?

What do you typically buy as a fashion gift for a girlfriend, mom or sister? Bag

Shoes

Fashion accessories (ex: wallet, wristlet, travel cosmetic)

Tech accessory (ex: smartphone case, ereader cover)

Jewelry

Home accessories

Other (please specify)

17. Did you see the item you most recently purchased from The Sak website in a magazine, blog or on TV?

Did you see the item you most recently purchased from The Sak website in a magazine, blog or on TV? Yes

18. If so, which one?

If so, which one?

19. What category of product offering do you want The Sak to offer next?

What category of product offering do you want The Sak to offer next? Home accessories (i.e. bedding, towels, blankets, table top)

Jewelry

Stationary/Desktop Accessories

More crochet items

Eyewear

More tech accessories

More footwear

More hats, scarves and belts

Travel and luggage

Other (please specify)

20. How did you find The Sak website?

How did you find The Sak website? Google search

From a friend

Because you are a fan of Elliott Lucca or Sakroots

From a magazine

From a blog

From another website

From an online ad

From social networking (ex: Facebook, Twitter, Instagram)

Other (please specify)

Thank you for taking our survey! Here is a promo code to use on TheSak.com for 15% off your next purchase. TheSakSurvey15