Specialty Coffee Association of America - Industry Update (1Q12)
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1
. Please indicate your year-over-year sales trends for the following months (% increase or decrease compared to same period last year):
Please indicate your year-over-year sales trends for the following months (% increase or decrease compared to same period last year):
January
February
March
2
. Please indicate how much the opening or closing of locations impacted sales during the last three months:
Please indicate how much the opening or closing of locations impacted sales during the last three months:
Hurt by 20% or more
Hurt by 15-19%
Hurt by 10-14%
Hurt by 5-9%
Hurt by 1-4%
No Impact
Helped by 1-4%
Helped by 5-9%
Helped by 10-14%
Helped by 15-19%
Helped by 20% or more
3
. Please indicate which of the following best describe how your sales performed compared to your expectations:
Much Worse
Worse
Same
Better
Much Better
January
*
Please indicate which of the following best describe how your sales performed compared to your expectations: January Much Worse
January Worse
January Same
January Better
January Much Better
February
February Much Worse
February Worse
February Same
February Better
February Much Better
March
March Much Worse
March Worse
March Same
March Better
March Much Better
4
. Please indicate how traffic and average ticket performed (% increase or decrease compared to same period last year) over the last 3 months:
Please indicate how traffic and average ticket performed (% increase or decrease compared to same period last year) over the last 3 months:
Traffic
Ticket
5
. What are the top 2-3 factors that are causing the sales improvements/declines you experienced over the last 3 months?
What are the top 2-3 factors that are causing the sales improvements/declines you experienced over the last 3 months?
6
. Please indicate which of the following best describes your expectations for overall sales for the next three months (January, February, and March) on a year-over-year basis (% increase or decrease):
Please indicate which of the following best describes your expectations for overall sales for the next three months (January, February, and March) on a year-over-year basis (% increase or decrease):
7
. Please indicate which of the following best describes your expectations for overall sales for 2012 on a year-over-year basis (% increase or decrease).
Please indicate which of the following best describes your expectations for overall sales for 2012 on a year-over-year basis (% increase or decrease).
8
. Have you revised your sales forecasts during the last three months?
Have you revised your sales forecasts during the last three months?
No
Revised Up
Revised Down
9
. On a scale of 1-10, how would you rank the competitive landscape for specialty coffee over the last 3 months (1= not competitive, 10 = very competitive):
On a scale of 1-10, how would you rank the competitive landscape for specialty coffee over the last 3 months (1= not competitive, 10 = very competitive):
1
2
3
4
5
6
7
8
9
10
10
. What factors are important in being able to retain customers and generate loyalty?
What factors are important in being able to retain customers and generate loyalty?
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