2010 KLRU Viewer/Member Survey

Dear KLRU Viewer/Member,

KLRU, Austin PBS, is undergoing a planning process that will result in a strategic plan for the station to take us to 2013. Please help us understand how to make the station more responsive to the needs and desires of our Central Texas community. Below is a short 28-question survey, which should only take you a maximum of 10 minutes to complete. Your insights will help us guide public television over the next several years. We really appreciate your time!

**Please note that all information collected for this survey is for internal use only and will not be shared or sold to anyone.**
1. How often do you view KLRU programs?
2. How do you watch KLRU:
3. Have you watched programs on:
yesno
KLRU
KLRU-Q
KLRU Create
klru.org
4. What time of day do you watch KLRU? (Check all that apply)
5. Which of the following KLRU local productions have you seen? (Check all that apply)
6. What types of programming would you like to see more of on KLRU? (Check all that apply)
7. How do you find the shows you want to watch on KLRU? (Check all that apply)
8. Do you currently use any of the following to watch television programs? (Check all that apply)
9. Do you already own, or plan to purchase in the next 12 months, any of the following? (Check all that apply)
10. How often do you visit klru.org?
11. Why do you visit klru.org?
12. What additional content/functionality would you like to see on klru.org?
13. How often do you receive communications from KLRU?
14. This level of communication is
15. Do you currently...
YesNo
Subscribe to the KLRU schedule enewsletter?
Follow KLRU on Twitter
Follow KLRU on Facebook
Visit KLRU's blog
Visit Central Texas Gardener's blog
Visit the Austin City Limit's blog
16. What kind of content would you like to see in a regular email newsletter from KLRU?
17. Which of the following KLRU community activities have you participated in?
18. If you're a member, why do you support KLRU?
19. What other types of non-profits do you support?
20. What motivates you to support non-profit organizations?
21. Age
22. Gender
23. Ethnicity (Check all that apply)
24. KLRU Membership
25. Total Household Income
26. Do you have children under age 18 in your household?
27. How many?
28. Do you have any other comments about KLRU?
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