The media and your spending habits Survey

1. What is your primary source of information when it comes to deciding which products to buy?

What is your primary source of information when it comes to deciding which products to buy? Television

Radio

Internet

Friends' Recommendations

2. Before deciding whether or not to purchase a product, how often do you research it through an independent source such as a consumer guide?

Before deciding whether or not to purchase a product, how often do you research it through an independent source such as a consumer guide? Always

Often

Sometimes

Never

3. Whether or not you know the person giving it, how does a personal testimonial affect your decision to buy a product?

Whether or not you know the person giving it, how does a personal testimonial affect your decision to buy a product? Very Strongly

Somewhat

Very Little

Not at All

4. Are you more likely to purchase a product that has been endorsed by a favorite radio or television personality?

Are you more likely to purchase a product that has been endorsed by a favorite radio or television personality? Yes

5. Have you ever purchased something you've seen advertised on an infomercial? What type of product was it? Select all that apply.

Have you ever purchased something you've seen advertised on an infomercial? What type of product was it? Select all that apply. No, I've never purchased a product from an infomercial.

Yes, a health or beauty product.

Yes, a home product or appliance.

Yes, a media item (dvd, cd, or book).

6. Generally speaking, have items you've purchased from infomercials lived up to the hype?

Generally speaking, have items you've purchased from infomercials lived up to the hype? Always

Often

Sometimes

Never

I've never purchased anything from an infomercial.

7. How do you feel about the marketing tactics you see in the media? Choose the answer that best describes your attitude.

How do you feel about the marketing tactics you see in the media? Choose the answer that best describes your attitude. Media voices are mostly trustworthy and help me in making decisions.

It's just a fact that advertisers deceive. People should inform themselves.

I have trouble distinguishing fact from fiction in the media.

I am concerned that people are being taken in by deceptive media tactics.

8. What age are you?

What age are you? <18

18-24

25-45

46-65

65+

9. What is your gender?

What is your gender? Female

Male

Other

10. What type of work do you do? Select all that apply.

What type of work do you do? Select all that apply. Conventional full time job (40+ hrs/wk, outside the home)

Part time job

Self Employment

Caring for your child/children at home

Upkeep of your home

Volunteer work

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