1. When in Rome...
Creators, advertisers, publishers, marketers, and anyone who's ever used a computer: What goes live (even what doesn't) is going to be on the Internet and resurface forever.
So when old works resurface, what to do?
Personally, I see two options:
The "When In Rome" defence -- "That was socially acceptable for the time. Things have changed." Baby pictures can be SO embarrassing, but just suck it up and move on.
Embrace it -- "Yeah, we'd NEVER do that now, isn't it terrible? LOL!" Then sell collections of it. It's still effective advertising. (Heck, it's even a live history lesson! It's Edutainment!)
What do you think?