Readership Survey
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1. Mount Mary College Readership Survey

 
Help us make Mount Mary Magazine and its sister publication, the summer newsletter Briefings, the best they can be! Please take a few minutes to complete this Readership Survey. The Survey closes September 30, 2010.
Your feedback is important to us. Plus, you could win an I-Pod Touch! (See details at the end of the survey.)

1. Please indicate how often you read Mount Mary Magazine and the Briefings summer newsletter.

2. How much of each magazine and newsletter do you read?

3. Please indicate your level of interest in each of the following sections of Mount Mary Magazine.

 Very InterestedInterestedSomewhat InterestedNot InterestedNo Opinion
3a. Stories focused on a single theme (i.e service learning, grad programs)
3b. Stories/profiles of current students
3c. Stories/profiles of alumnae
3d. News Notes (College news & events)
3e. Development (fund raising) stories
3f. Faculty Achievements and Accolades
3g. Alumnae Briefs (births, deaths, etc.)
3h. Alumnae Update (events, gatherings)
3i. Class Notes
3j. Campus Highlights (calendar of events)
3k. Report to Donors (inside the fall issue)

4. Please indicates your level of interest in reading about:

 Very InterestedInterestedSomewhat InterestedNot InterestedNo Opinion
4a. Academic departments and programs
4b. Alumnae Association news and info
4c. Athletics
4d. Career and networking information
4e. College data (enrollment, finances, etc)
4f. Coming events
4g. Donors and recent donations received
4h. Faculty expertise and/or activities
4i. Institutional direction/planning
4j. Issues facing higher education
4k. Mission and Vision
4l. New staff members
4m. Religion/faith based issues
4n. Reunion events and people
4o. Student activities and issues
4p. Volunteer opportunities

5. Please indicate which of the following sources you use to obtain information about Mount Mary College.

 YesNo
5a. Mount Mary Magazine
5b. Summer Briefings newsletter
5c. Mount Mary College Web site
5d. E-mails from the College
5e. Contact the College directly
5f. Other alumnae
5g. Class letters
5h. Other College publications
5i. Campus visits

6. Please indicate your response to the statement “The Mount Mary Magazine and Briefings newsletter…”

 Stongly AgreeAgreeDisagreeStrongly Disagree
6a. Are generally of interest to you.
6b. Are good sources of information about the College.
6c. Reflect your Mount Mary experience.
6d. Present an accurate picture of Mount Mary today.
6e. Portray the College positively.
6f. Are generally objective without too much “spin.”
6g. Are primarily fund raising tools.

7. Please rank Mount Mary Magazine and the Briefings newsletter overall in the following areas:

 ExcellentGoodAveragePoorNo Opinion
7a. Content
7b. Cover
7c. Ease of reading
7d. Layout and design
7e. Writing
7f. Photos
7g. Length of an average issue

8. Indicate your satisfaction with the frequency of Mount Mary Magazine and the Briefings newsletter.
(The magazine currently is published in fall and spring and the Briefings newsletter is published in summer.)

9. Indicate your preference for reading a college magazine.

10. Please indicate how Mount Mary Magazine and the Briefings newsletter compare to other college or organization publications that you or your family members receive. Mount Mary’s publications are…

11. What do you like most about Mount Mary Magazine or the Briefings summer newsletter?

12. What do you like least about Mount Mary Magazine or the Briefings summer newsletter?

13. The Mount Mary Magazine and Briefings newsletter help you feel connected to the College by…

 Strongly AgreeAgreeDisagreeStrongly DisagreeNo Opinion
13a. Reminding you of your time at Mount Mary.
13b. Educating/updating you about the College.
13c. Prompting you to attend a College event.
13d. Encouraging you to support the College financially.
13e. Encouraging you to volunteer for the College.
13f. Encouraging you to submit a Class Note.
13g. Encouraging you to contact a former classmate.
13h. Prompting you to update your personal information on file with the College.
13i. These publications do not help you feel connected.

14. Indicate which of the following you have done in the past three years.

 YesNo
14a. Visited the College
14b. Attended a College event
14c. Viewed the College’s Web site
14d. Contacted someone at the College
14e. Volunteered at/for the College.
14f. Made a monetary donation to the College
14g. Recommended the College to someone
14h. Saved or shared an article from the Magazine

15. Indicate your relationship to Mount Mary College.

16. Please indicate:

17. Please indicate your age range.

18. Indicate which degree(s) you earned from Mount Mary College.

19. Indicate the decade of your first Mount Mary graduation.

20. OPTIONAL – You Could Be the Big Winner! Submit your name and contact information to enter the drawing for an 8G iPod Touch! Upon receipt of your survey, your name will be separated from your survey responses. The iPod Touch winner will be announced in a future Mount Mary Magazine.

First and last name
Daytime phone number
E-mail address

Thank you for completing this survey. We appreciate your candid opinions. Your responses will be used for research purposes only and all information will be held in strict confidence.

Mount Mary College Readership Survey -- August 2010