Chocolate Survey

1. Age:

Age:

2. How many times a year do you purchase "high end" or "boxed" chocolate:

How many times a year do you purchase "high end" or "boxed" chocolate: Once

2-3 Times

3-5 Times

5-10 Times

10+

3. Do you have a favorite high end / boxed chocolate, and if so what would it be?

Do you have a favorite high end / boxed chocolate, and if so what would it be? Purdy's Chocolates

Bernard Callebaut

Rogers' Chocolates

Godiva Chocolates

No Favorite

Other (please specify)

4. What is your first thought when you think of the following brands?

What is your first thought when you think of the following brands? Purdy's
Bernard Callebaut
Rogers'
Godiva
Other

5. What colours do you associate with the packaging of the following chocolate companies?

What colours do you associate with the packaging of the following chocolate companies? Purdy's
Bernard Callebaut
Rogers'
Godiva
Other

6. Rank the following in terms of where you are most likely to make a high end chocolate purchase.

	Highly Unlikely	Unlikely	Likely	Most Likely
Branded Store	*Rank the following in terms of where you are most likely to make a high end chocolate purchase. Branded Store Highly Unlikely	Branded Store Unlikely	Branded Store Likely	Branded Store Most Likely
Online	Online Highly Unlikely	Online Unlikely	Online Likely	Online Most Likely
Supermarket / Check Out	Supermarket / Check Out Highly Unlikely	Supermarket / Check Out Unlikely	Supermarket / Check Out Likely	Supermarket / Check Out Most Likely
Specialty Store	Specialty Store Highly Unlikely	Specialty Store Unlikely	Specialty Store Likely	Specialty Store Most Likely
Mall	Mall Highly Unlikely	Mall Unlikely	Mall Likely	Mall Most Likely

7. What is your primary reason for purchasing high end chocolate?

What is your primary reason for purchasing high end chocolate? Price

Taste

Quality

Packaging

Special Occasion

Tradition

8. Please rate your favorite to least favorite chocolate taglines listed below

	Least Favourite	Neutral	Favourite
Any Occasion, Any Excuse	*Please rate your favorite to least favorite chocolate taglines listed below Any Occasion, Any Excuse Least Favourite	Any Occasion, Any Excuse Neutral	Any Occasion, Any Excuse Favourite
Taste a Piece of Chocolate History	Taste a Piece of Chocolate History Least Favourite	Taste a Piece of Chocolate History Neutral	Taste a Piece of Chocolate History Favourite
So Good, You Won't Want to Share	So Good, You Won't Want to Share Least Favourite	So Good, You Won't Want to Share Neutral	So Good, You Won't Want to Share Favourite

9. Compare and rate the chocolate packaging examples below (1 being least favourite and 6 being most favourite)

	1	2	3	4	5	6
A	*Compare and rate the chocolate packaging examples below (1 being least favourite and 6 being most favourite) A 1	A 2	A 3	A 4	A 5	A 6
B	B 1	B 2	B 3	B 4	B 5	B 6
C	C 1	C 2	C 3	C 4	C 5	C 6
D	D 1	D 2	D 3	D 4	D 5	D 6
E	E 1	E 2	E 3	E 4	E 5	E 6
F	F 1	F 2	F 3	F 4	F 5	F 6

Chocolate Survey
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1. Boxed / Premium Chocolate Questions

1. Age:

2. How many times a year do you purchase "high end" or "boxed" chocolate:

3. Do you have a favorite high end / boxed chocolate, and if so what would it be?

4. What is your first thought when you think of the following brands?

5. What colours do you associate with the packaging of the following chocolate companies?

6. Rank the following in terms of where you are most likely to make a high end chocolate purchase.

7. What is your primary reason for purchasing high end chocolate?

8. Please rate your favorite to least favorite chocolate taglines listed below

9. Compare and rate the chocolate packaging examples below (1 being least favourite and 6 being most favourite)

Chocolate SurveyExit this survey

1. Boxed / Premium Chocolate Questions

1. Age:

2. How many times a year do you purchase "high end" or "boxed" chocolate:

3. Do you have a favorite high end / boxed chocolate, and if so what would it be?

4. What is your first thought when you think of the following brands?

5. What colours do you associate with the packaging of the following chocolate companies?

6. Rank the following in terms of where you are most likely to make a high end chocolate purchase.

7. What is your primary reason for purchasing high end chocolate?

8. Please rate your favorite to least favorite chocolate taglines listed below

9. Compare and rate the chocolate packaging examples below (1 being least favourite and 6 being most favourite)

Chocolate Survey
Exit this survey