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Zenzi Digital Marketing Quiz
Are you harnessing the power of digital to its fullest potential in your current marketing efforts? Answer the questions below in order to receive your results and a guide to Zenzi's Online PR Essentials.
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1
. Name
Name
*
2
. Company
Company
*
3
. Email Address
Email Address
4
. For 2010, which would best describe your digital marketing strategy?
For 2010, which would best describe your digital marketing strategy?
No change from last year
Less digital efforts
Increased digital/ social media efforts
Don't have a strategy in place
5
. Do you have clear performance benchmarks and success metrics in place for each digital medium?
Do you have clear performance benchmarks and success metrics in place for each digital medium?
Yes
No
6
. In which of the following social media do you actively engage your target audiences? Select all that apply.
In which of the following social media do you actively engage your target audiences? Select all that apply.
Twitter
Facebook
Yelp
FourSquare
LinkedIn
MySpace
YouTube
Flikr
Picassa
Industry Blogs
Social Bookmarking (stumbleupon, de.li.ci.ous etc.)
None
Other (please specify)
7
. Who is responsible for your company's social media efforts?
Who is responsible for your company's social media efforts?
Designated social media marketer
Everyone does a little bit
Marketing department
Outside agency/consultant
Senior executives
No one
Other (please specify)
8
. Are you tracking mentions and news coverage of your company and competitors online?
Are you tracking mentions and news coverage of your company and competitors online?
Yes
No
9
. Have you identified a list of key influencers in your industry with a strong online presence and/or large social media following?
Have you identified a list of key influencers in your industry with a strong online presence and/or large social media following?
Yes
No
10
. Have you done research to identify the top keywords and phrases important for your website's search engine optimization (SEO)?
Have you done research to identify the top keywords and phrases important for your website's search engine optimization (SEO)?
Yes
No
11
. Are you integrating keywords into your website copy, press releases, articles, and other marketing materials?
Are you integrating keywords into your website copy, press releases, articles, and other marketing materials?
Yes
No
12
. Do you have a strategy for using PR to build quality links to/ from your website?
Do you have a strategy for using PR to build quality links to/ from your website?
Yes
No
13
. What type of video are you using on your site?
What type of video are you using on your site?
Company introduction
Instructional video
Media interviews
Entertaining videos
Webinar
None
Other (please specify)
14
. Do you maintain a team-authored company blog and update content regularly?
Do you maintain a team-authored company blog and update content regularly?
Yes
No
15
. Do you distribute a branded email newsletter?
Do you distribute a branded email newsletter?
Yes
No
16
. Do you use free public relations sites such as HARO (Help a Reporter Out), PitchEngine, Trackur?
Do you use free public relations sites such as HARO (Help a Reporter Out), PitchEngine, Trackur?
Yes
No
17
. Is your messaging consistent across all touch points: PR, Pay per Click, advertising, blog, social media, sponsorships and events?
Is your messaging consistent across all touch points: PR, Pay per Click, advertising, blog, social media, sponsorships and events?
Yes
No
18
. Would you like to receive information from Zenzi on marketing and PR best practices in the future? All of your information will be kept confidential.
Would you like to receive information from Zenzi on marketing and PR best practices in the future? All of your information will be kept confidential.
Yes
No, thanks.
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