www.leadingspasofcanada.com 

Spa-Goers Survey 2012

 

1. How many times have you visited a Canadian spa in the past 12 months?

How many times have you visited a Canadian spa in the past 12 months?   Never Once Twice Three Times More than Four Times

2. In the next 12 months what type of spa are you planning to visit? (Check all that apply)

In the next 12 months what type of spa are you planning to visit? (Check all that apply)   Medical Spa Day Spa Resort Spa Hotel or Inn Spa Destination Spa Club Spa	Cruise Ship Spa Mineral Spa Thermal (Nordic Style) Spa Integrated Health/Wellness Spa None
Other (please specify)

3. The spa I visit most often is located in:

The spa I visit most often is located in:   British Columbia Alberta Saskatchewan Manitoba Ontario Quebec New Brunswick	Nova Scotia Newfoundland Labrador Prince Edward Island Territories United States Europe Asia
Other (please specify)

4. What prohibits you from visiting a spa more often? (Choose the top 3 only)

What prohibits you from visiting a spa more often? (Choose the top 3 only)   Too Expensive/ Financial Challenges Too Indulgent Not Enough Time, Too Busy No Convenient Appointments No Convenient Locations Difficult to find a reputable location with well-trained staff (skills &/or service)

Other (please specify)

5. What is your opinion of the value of spa treatments in general?

What is your opinion of the value of spa treatments in general?   Now that I have tried some, I think they are well worth the money Too expensive to purchase regularly Worth the money, usually you get what you pay for Treatments tend to be overpriced, usually not worth the money Basic treatments are worth the money, but more elaborate treatments seem overpriced

6. How interested are you in receiving each treatment in the next 12 months? (Rate 1 to 5, with 1 being not interested)

	1	2	3	4	5
Facial	How interested are you in receiving each treatment in the next 12 months? (Rate 1 to 5, with 1 being not interested) Facial 1	Facial 2	Facial 3	Facial 4	Facial 5
Manicure	Manicure 1	Manicure 2	Manicure 3	Manicure 4	Manicure 5
Pedicure	Pedicure 1	Pedicure 2	Pedicure 3	Pedicure 4	Pedicure 5
Massage	Massage 1	Massage 2	Massage 3	Massage 4	Massage 5
Hydrotherapy	Hydrotherapy 1	Hydrotherapy 2	Hydrotherapy 3	Hydrotherapy 4	Hydrotherapy 5
Body Scrub	Body Scrub 1	Body Scrub 2	Body Scrub 3	Body Scrub 4	Body Scrub 5
Body Wrap	Body Wrap 1	Body Wrap 2	Body Wrap 3	Body Wrap 4	Body Wrap 5
Holistic or Alternative (eg, Reflexology)	Holistic or Alternative (eg, Reflexology) 1	Holistic or Alternative (eg, Reflexology) 2	Holistic or Alternative (eg, Reflexology) 3	Holistic or Alternative (eg, Reflexology) 4	Holistic or Alternative (eg, Reflexology) 5
Energy Work (eg, Reiki, Chakra)	Energy Work (eg, Reiki, Chakra) 1	Energy Work (eg, Reiki, Chakra) 2	Energy Work (eg, Reiki, Chakra) 3	Energy Work (eg, Reiki, Chakra) 4	Energy Work (eg, Reiki, Chakra) 5
Ayurvedic	Ayurvedic 1	Ayurvedic 2	Ayurvedic 3	Ayurvedic 4	Ayurvedic 5
Hot Stone	Hot Stone 1	Hot Stone 2	Hot Stone 3	Hot Stone 4	Hot Stone 5
Yoga/Pilates	Yoga/Pilates 1	Yoga/Pilates 2	Yoga/Pilates 3	Yoga/Pilates 4	Yoga/Pilates 5

Other (please specify)

7. What treatments are you likely to try at a Medical Spa in the next 12 months?

What treatments are you likely to try at a Medical Spa in the next 12 months?   Chemical Peel Botox Filler (e.g. Restylane, Juvéderm) Laser wrinkle reduction/resurfacing (eg. Fractional) Intense Pulse Light/Photofacials Microdermabrasion Skin Tightening Cellulite Reduction/Body Contouring Laser Hair Removal None

Other (please specify)

8. Of the following information sources, which ones would you or do you trust the most to help you decide which spas to visit? (Check all that apply)

Of the following information sources, which ones would you or do you trust the most to help you decide which spas to visit? (Check all that apply)   Television Newspaper Radio Direct Mailings from Spas Gift Certificate	Magazines Word of Mouth (Friend/Family/Acquaintance) Internet Search Belongs to Professional Industry Associations Social Media
Other (please specify)

9. If you had $200 of discretionary money to spend on yourself (and your bills are paid up), how would you choose to spend it? (Top 3 choices)

	1	2	3
Sport Activity (eg, Golf, Ski)	If you had $200 of discretionary money to spend on yourself (and your bills are paid up), how would you choose to spend it? (Top 3 choices) Sport Activity (eg, Golf, Ski) 1	Sport Activity (eg, Golf, Ski) 2	Sport Activity (eg, Golf, Ski) 3
Spa	Spa 1	Spa 2	Spa 3
Live Entertainment	Live Entertainment 1	Live Entertainment 2	Live Entertainment 3
Dining / Food Experiences	Dining / Food Experiences 1	Dining / Food Experiences 2	Dining / Food Experiences 3
Travel	Travel 1	Travel 2	Travel 3
Personal Shopping	Personal Shopping 1	Personal Shopping 2	Personal Shopping 3

Other (please specify)

10. Would you be interested in visiting spas that offer the following types of services? (Rate 1 to 5, with 1 being least interested)

	1 least	2	3	4	5 most
Express services	Would you be interested in visiting spas that offer the following types of services? (Rate 1 to 5, with 1 being least interested) Express services 1 least	Express services 2	Express services 3	Express services 4	Express services 5 most
Teen-focused services	Teen-focused services 1 least	Teen-focused services 2	Teen-focused services 3	Teen-focused services 4	Teen-focused services 5 most
Female Only	Female Only 1 least	Female Only 2	Female Only 3	Female Only 4	Female Only 5 most
Male Only	Male Only 1 least	Male Only 2	Male Only 3	Male Only 4	Male Only 5 most
Co-ed Adult Only	Co-ed Adult Only 1 least	Co-ed Adult Only 2	Co-ed Adult Only 3	Co-ed Adult Only 4	Co-ed Adult Only 5 most
Family Oriented - Children's Services	Family Oriented - Children's Services 1 least	Family Oriented - Children's Services 2	Family Oriented - Children's Services 3	Family Oriented - Children's Services 4	Family Oriented - Children's Services 5 most
Accommodates Groups (3 or more)	Accommodates Groups (3 or more) 1 least	Accommodates Groups (3 or more) 2	Accommodates Groups (3 or more) 3	Accommodates Groups (3 or more) 4	Accommodates Groups (3 or more) 5 most

11. Please rate the accuracy of the following statements on the role stress plays in your life: (Rate 1 to 5, with 1 being least accurate)

	1	2	3	4	5
No Stress here!	Please rate the accuracy of the following statements on the role stress plays in your life: (Rate 1 to 5, with 1 being least accurate) No Stress here! 1	No Stress here! 2	No Stress here! 3	No Stress here! 4	No Stress here! 5
My stress level is manageable.	My stress level is manageable. 1	My stress level is manageable. 2	My stress level is manageable. 3	My stress level is manageable. 4	My stress level is manageable. 5
There is a great deal of stress in my life. It is a challenge to find ways to reduce and manage stress.	There is a great deal of stress in my life. It is a challenge to find ways to reduce and manage stress. 1	There is a great deal of stress in my life. It is a challenge to find ways to reduce and manage stress. 2	There is a great deal of stress in my life. It is a challenge to find ways to reduce and manage stress. 3	There is a great deal of stress in my life. It is a challenge to find ways to reduce and manage stress. 4	There is a great deal of stress in my life. It is a challenge to find ways to reduce and manage stress. 5

12. Please indicate your degree of agreement with the following statements::

	No Opinion	Do Not Agree	Agree Somewhat	Agree	Agree Very Strongly
When I experience higher than normal stress, I consider spa services (such as massage or hydrotherapy) as a potential remedy.	Please indicate your degree of agreement with the following statements:: When I experience higher than normal stress, I consider spa services (such as massage or hydrotherapy) as a potential remedy. No Opinion	When I experience higher than normal stress, I consider spa services (such as massage or hydrotherapy) as a potential remedy. Do Not Agree	When I experience higher than normal stress, I consider spa services (such as massage or hydrotherapy) as a potential remedy. Agree Somewhat	When I experience higher than normal stress, I consider spa services (such as massage or hydrotherapy) as a potential remedy. Agree	When I experience higher than normal stress, I consider spa services (such as massage or hydrotherapy) as a potential remedy. Agree Very Strongly
I would go to a spa for stress relief if there was scientific evidence proving its effectiveness	I would go to a spa for stress relief if there was scientific evidence proving its effectiveness No Opinion	I would go to a spa for stress relief if there was scientific evidence proving its effectiveness Do Not Agree	I would go to a spa for stress relief if there was scientific evidence proving its effectiveness Agree Somewhat	I would go to a spa for stress relief if there was scientific evidence proving its effectiveness Agree	I would go to a spa for stress relief if there was scientific evidence proving its effectiveness Agree Very Strongly
When I experience pain (eg. arthritis, muscle, foot), I consider spa services (such as massage or hydrotherapy) as a potential remedy.	When I experience pain (eg. arthritis, muscle, foot), I consider spa services (such as massage or hydrotherapy) as a potential remedy. No Opinion	When I experience pain (eg. arthritis, muscle, foot), I consider spa services (such as massage or hydrotherapy) as a potential remedy. Do Not Agree	When I experience pain (eg. arthritis, muscle, foot), I consider spa services (such as massage or hydrotherapy) as a potential remedy. Agree Somewhat	When I experience pain (eg. arthritis, muscle, foot), I consider spa services (such as massage or hydrotherapy) as a potential remedy. Agree	When I experience pain (eg. arthritis, muscle, foot), I consider spa services (such as massage or hydrotherapy) as a potential remedy. Agree Very Strongly
I would go to a spa for pain relief more often if there was scientific evidence to prove its effectiveness.	I would go to a spa for pain relief more often if there was scientific evidence to prove its effectiveness. No Opinion	I would go to a spa for pain relief more often if there was scientific evidence to prove its effectiveness. Do Not Agree	I would go to a spa for pain relief more often if there was scientific evidence to prove its effectiveness. Agree Somewhat	I would go to a spa for pain relief more often if there was scientific evidence to prove its effectiveness. Agree	I would go to a spa for pain relief more often if there was scientific evidence to prove its effectiveness. Agree Very Strongly

Comments

13. What motivates you to visit a spa?: (Top 3 choices only)

	Feel better about myself	Mental/emotional health	Healing & peace	Improve appearance	Anti-aging measures	Weight loss	Stress relief	Pain relief	Time for Me	Time with friends/family/spouse
1	What motivates you to visit a spa?: (Top 3 choices only) 1 Feel better about myself	1 Mental/emotional health	1 Healing & peace	1 Improve appearance	1 Anti-aging measures	1 Weight loss	1 Stress relief	1 Pain relief	1 Time for Me	1 Time with friends/family/spouse
2	2 Feel better about myself	2 Mental/emotional health	2 Healing & peace	2 Improve appearance	2 Anti-aging measures	2 Weight loss	2 Stress relief	2 Pain relief	2 Time for Me	2 Time with friends/family/spouse
3	3 Feel better about myself	3 Mental/emotional health	3 Healing & peace	3 Improve appearance	3 Anti-aging measures	3 Weight loss	3 Stress relief	3 Pain relief	3 Time for Me	3 Time with friends/family/spouse

Other (please specify)

14. Which of the following best describes your expectations of a visit to the spa?: (Check all that apply)

Which of the following best describes your expectations of a visit to the spa?: (Check all that apply)   Pampered Cleansed/Detoxified Tranquil/Relaxed Energized/Rejuvenated Fun Less Pain Improved Appearance

Other (please specify)

15. I generally plan spa visits based on: (Choose your 1st priority)

I generally plan spa visits based on: (Choose your 1st priority)   Cost of individual treatments Treatments I feel I need Treatments I have time for Treatments the technician recommends No specific plan

Other (please specify)

16. The most important factors on which you made your final decision of which spa to visit: (Check all that apply)

The most important factors on which you made your final decision of which spa to visit: (Check all that apply)   Convenient treatment times Reputation of specific service Quality of products Expertise/credentials of staff Fitness equipment/activities	Wellness classes Hospitality extended by staff Range of treatments Spa Cuisine Ambiance or atmosphere of spa	Amenities (sauna, whirlpool, steam room, etc) Proximity to Home Convenience of parking Value Cleanliness
Other (please specify)

17. Which of the following are essential to your enjoyment of a spa experience? (Check all that apply)

Which of the following are essential to your enjoyment of a spa experience? (Check all that apply)   Ability to arrive early and stay after to relax Gender specific relaxation room Sauna/steamroom/whirlpool Privacy in change room Fitness component/activities	The little things (snacks, complimentary beverages, toiletries) Professional and knowledgeable staff High quality service delivery Superb customer service
Other (please specify)

18. Which of the following would make you more likely to visit a particular spa? (Check all that apply)

Which of the following would make you more likely to visit a particular spa? (Check all that apply)   Advertised special Gift Certificate you receive Complimentary amenities Convenient parking Organic, Natural, Cruelty-free products Specific brand of skincare products Complimentary/bonus services Impression from website Positive or complimentary word of mouth referral Spa follows industry-set standards and practices for safety, cleanliness and customer service

Other (please specify)

19. In the past 12 months, which types of treatments have you had? (Check all that apply)

In the past 12 months, which types of treatments have you had? (Check all that apply)   Massage Body Treatments (eg scrub or wrap) Hydrotherapy (eg nordic spa, hammam, sauna, steam) Manicure Pedicure Facial Holistic/Alternative (eg, Reiki, Reflexology, Cranial Sacral) Hair Removal - waxing Hair Removal - laser None

Other (please specify)

20. Which types of spa products have you purchased/will you purchase at a spa? (Check all that apply)

Which types of spa products have you purchased/will you purchase at a spa? (Check all that apply)   None Clothing Jewellry Hair Care Bath products	Facial care Foot or nail care Body care Tea Gift Certificates
Other (please specify)

21. With whom do you typically visit a spa?

With whom do you typically visit a spa?   Alone With a friend With a spouse/partner With a child/parent

22. What was the total length of time you spent at the spa you most recently visited?

What was the total length of time you spent at the spa you most recently visited?   Less than one hour One to two hours More than two hours but less than a day One to two days More than two days

23. How far in advance did you begin planning your most recent spa visit?

How far in advance did you begin planning your most recent spa visit?   Same day Day before Two days to a week More than one week prior

24. Have you visited a spa while travelling during the past 12 months?

Have you visited a spa while travelling during the past 12 months?   Yes

No

25. How important are the following when visiting a spa while on vacation? (Rate 1 to 5, with 1 being not at all important)

	1	2	3	4	5
Solitude & isolation	How important are the following when visiting a spa while on vacation? (Rate 1 to 5, with 1 being not at all important) Solitude & isolation 1	Solitude & isolation 2	Solitude & isolation 3	Solitude & isolation 4	Solitude & isolation 5
Renewal/revive body, mind and soul	Renewal/revive body, mind and soul 1	Renewal/revive body, mind and soul 2	Renewal/revive body, mind and soul 3	Renewal/revive body, mind and soul 4	Renewal/revive body, mind and soul 5
Relax & relieve stress	Relax & relieve stress 1	Relax & relieve stress 2	Relax & relieve stress 3	Relax & relieve stress 4	Relax & relieve stress 5
Break from day to day	Break from day to day 1	Break from day to day 2	Break from day to day 3	Break from day to day 4	Break from day to day 5
Challenged physically	Challenged physically 1	Challenged physically 2	Challenged physically 3	Challenged physically 4	Challenged physically 5
Be pampered	Be pampered 1	Be pampered 2	Be pampered 3	Be pampered 4	Be pampered 5

26. During your most recent vacation, did you participate in any of the following leisure activities? (Check all that apply)

During your most recent vacation, did you participate in any of the following leisure activities? (Check all that apply)   Culinary Classes Casino Fitness Classes (eg, yoga, pilates, tai chi, zumba) Sporting Activities (eg, ski, golf, biking, hiking, canoeing, kayaking, tennis) Camping Cultural Activities (eg, museum, art gallery) Tours (eg, wine) Spa None of the Above

Other (please specify)

27. What is your gender?

What is your gender?   Male

Female

28. What is your relationship status?

What is your relationship status?   Never Married Married Divorced/Separated Widowed Domestic Partnership

29. What is your employment status?

What is your employment status?   Student Employed Full-time Employed Part-time Self Employed Unemployed Retired

Other (please specify)

30. Your age is:

Your age is:   Under 18 18-24 25-34 35-44 45-54 55-64 Over 65

31. Educational Background:

Educational Background:   Did not complete High School Completed High School Trade, Technical, Skills Certificate or Diploma College Diploma or Degree University Degree Post Graduate Degree

32. What is your annual household income in Canadian Dollars?

What is your annual household income in Canadian Dollars?   Under $19,999 $20K - $39,999 $40K - $59,999 $60K - $79,000 $80K - $99,999 Over $100K

33. Do you rent or own your primary residence?

Do you rent or own your primary residence?   Rent Own

34. Where do you reside?

Where do you reside?   Canada US

Other (please specify)

35. Has anyone other than yourself in your household visited a spa?

Has anyone other than yourself in your household visited a spa?   Yes No

36. Which of the following best describe your geographic roots &/or cultural influences? (Check all that apply)

Which of the following best describe your geographic roots &/or cultural influences? (Check all that apply)   Europe - Continental Europe - Scandinavian Europe - England, Ireland, Scotland, Wales Asian - India Asian - Orient

Asian - Russia African North American - Aboriginal North American - Canada North American - US

Central American South American Australian, South Pacific Prefer not to answer

37. Are you currently a member of any of the following?

Are you currently a member of any of the following?   Auto Club (incl CAA, AAA) Hotel Club Travel Club Frequent Flyer Program AirMiles Book Club	Sports Club Cooking/Wine Club Fitness Club Professional Association (eg teachers, nurses) None of the above
Professional Association (please specify)

38. Please provide your contact information. It will remain confidential and is only used for contacting our contest winners.

Please provide your contact information. It will remain confidential and is only used for contacting our contest winners.   Name:
Company:
Address:
Address 2:
City/Town:
Province/State:
Postal Code/Zip:
Country:
Email Address:

39. How did you hear about this survey contest?

How did you hear about this survey contest?   Twitter Facebook Leading Spas Website Leading Spas Annual Member Directory Contest Website

Name of Contest Website

40. Would you like to receive consumer related information from the Spa Industry Association of Canada?

Would you like to receive consumer related information from the Spa Industry Association of Canada?   Yes please! Send information to my email address. No thank you, not at this time.