Online Tools for Sales and Marketing Survey

RedZebraWorks, a B2B market and business development partner for small-to-medium sized businesses, is conducting a short survey about the use of online tools to help sales and marketing organizations improve their productivity and success in lead generation and management.

Share your thoughts and practices with us, and be entered into a drawing to win an Apple iPad.

The winner of the Apple iPad will be announced by RedZebraWorks and posted to RedZebraWorks.com, along with the results of the survey.

Thank you in advance for your time and participation in this survey.

*
1. Job Title (choose the title the best fits you)

Job Title (choose the title the best fits you) Customer Service Manager

eMarketing Manager

eSales Manager

eSales/Tele Sales Representative

IT Manager

Marketing Manager

Marketing VP

PR/Social Media Manager

Sales Manager

Sales Representative

Sales VP

Web Manager

Other (please specify)

*
2. Functional Area/Department

Functional Area/Department

*
3. Type of Organization

Type of Organization B2B Products

B2B Services

Consumer Products

Consumer Services

Other (please specify)

*
4. Industry

Industry

Other (please specify)

*
5. Geographic Region

Geographic Region Africa

Asia

Central America

Caribbean

Eastern Europe

Middle East

North America

South America

The Pacific

Western Europe

*
6. Organization Size: Annual Revenue

Organization Size: Annual Revenue Under $1 million

$1 – $10 million

Over $10 million

*
7. Organization Size: Number of Employee

Organization Size: Number of Employee Under 50

50 - 100

100-500

Over 500

*
8. Purchase Authority

Purchase Authority None

Under $2,500

$2,500 - $5,000

Above $5,000

*
9. Which of the following Web analytics tools do you use now?

Which of the following Web analytics tools do you use now? Chartbeat Clicky Google Analytics Piwik	Site Meter StatCounter Truviso VisiStat	Webtrends Woopra
Other (please specify)

*
10. How satisfied are you with the Web analytics tools you currently use?

How satisfied are you with the Web analytics tools you currently use? Very satisfied

Somewhat satisfied

Frustrated

We don’t have any reporting

*
11. Which of the following non CRM lead management/generation tools do you use now?

Which of the following non CRM lead management/generation tools do you use now? ActiveProspect demandbase Domodomain Eloqua eTrigue Hubspot Lead Gensys	LEADSExplorer LeadFormix LeadLander Leads360 Manticore Technology ManyUP Marketo	OneStat Pardot SalesFUSION Silverpop VisitorTrack
Other (please specify)

*
12. How satisfied are you with the quality of your current lead generation information?

How satisfied are you with the quality of your current lead generation information? Very satisfied

Somewhat satisfied

Frustrated

We don’t have any reporting

*
13. Does your lead management/generation tool allow you to score your leads? If no, what product do you use for lead scoring?

Does your lead management/generation tool allow you to score your leads? If no, what product do you use for lead scoring? No

Not using any tools

Yes

If no, what product?

*
14. Which of the following tools are your preferred data sources for sales prospecting?

Which of the following tools are your preferred data sources for sales prospecting? Dun & Bradstreet

Hoovers

InfoUSA

JigSaw

ZoomInfo

Other (please specify)

*
15. How often do you provide lead generation reports to sales executives?

How often do you provide lead generation reports to sales executives? Real-time

Daily

Weekly

Monthly

Other (please specify)

*
16. Which of the following Web analytics data are you currently providing your sales team? (Choose all that apply.)

Which of the following Web analytics data are you currently providing your sales team? (Choose all that apply.) Number of Visits Number of Visitors Pageviews/Content Downloads Contact Forms	Company Names Contact Record (name, org, contact info) & Web visit history IP addresses Scoring
Other (please specify)

*
17. Of the following, please select the three types of information valued most by your sales team.

Of the following, please select the three types of information valued most by your sales team. Number of Visits Number of Visitors Pageviews/Content Downloads Completed Contact Forms	Company Names Contact Record (name, org, contact info) & Web visit history IP addresses Scoring
Other (please specify)

*
18. How much do you spend each year on marketing and sales analytics tools?

How much do you spend each year on marketing and sales analytics tools? Under $500

$500 - $2,499

$2,500 - $5,000

Above $5,000

*
19. Is your current budget likely to increase?

Is your current budget likely to increase? Yes

No

*
20. Who within your organization manages/approves this expense? If Committee/Joint Decision, please indicate the departmental budget usually responsible for these purchases.

Who within your organization manages/approves this expense? If Committee/Joint Decision, please indicate the departmental budget usually responsible for these purchases. Sales

Marketing

IT

Committee/Joint Decision

If Committee/Joint Decision, indicate the departmental budget.

*
21. What Web analytic capability are you missing now--and need most--to improve the productivity of your sales team?

What Web analytic capability are you missing now--and need most--to improve the productivity of your sales team?

*
22. Would you like to be entered into a drawing to win an Apple iPad?

Would you like to be entered into a drawing to win an Apple iPad? Yes

No

23. If yes, please provide your name and contact information:

If yes, please provide your name and contact information: Full Name
Business Email
Web Address
Telephone Phone

*
24. Would you also like to join a Beta program for a new Web-based sales lead analytics tool?

Would you also like to join a Beta program for a new Web-based sales lead analytics tool? Yes

No

Online Tools for Sales and Marketing

Survey Says...

*1. Job Title (choose the title the best fits you)

*2. Functional Area/Department

*3. Type of Organization

*4. Industry

*5. Geographic Region

*6. Organization Size: Annual Revenue

*7. Organization Size: Number of Employee

*8. Purchase Authority

*9. Which of the following Web analytics tools do you use now?

*10. How satisfied are you with the Web analytics tools you currently use?

*11. Which of the following non CRM lead management/generation tools do you use now?

*12. How satisfied are you with the quality of your current lead generation information?

*13. Does your lead management/generation tool allow you to score your leads? If no, what product do you use for lead scoring?

*14. Which of the following tools are your preferred data sources for sales prospecting?

*15. How often do you provide lead generation reports to sales executives?

*16. Which of the following Web analytics data are you currently providing your sales team? (Choose all that apply.)

*17. Of the following, please select the three types of information valued most by your sales team.

*18. How much do you spend each year on marketing and sales analytics tools?

*19. Is your current budget likely to increase?

*20. Who within your organization manages/approves this expense? If Committee/Joint Decision, please indicate the departmental budget usually responsible for these purchases.

*21. What Web analytic capability are you missing now--and need most--to improve the productivity of your sales team?

*22. Would you like to be entered into a drawing to win an Apple iPad?

23. If yes, please provide your name and contact information:

*24. Would you also like to join a Beta program for a new Web-based sales lead analytics tool?

*
1. Job Title (choose the title the best fits you)

*
2. Functional Area/Department

*
3. Type of Organization

*
4. Industry

*
5. Geographic Region

*
6. Organization Size: Annual Revenue

*
7. Organization Size: Number of Employee

*
8. Purchase Authority

*
9. Which of the following Web analytics tools do you use now?

*
10. How satisfied are you with the Web analytics tools you currently use?

*
11. Which of the following non CRM lead management/generation tools do you use now?

*
12. How satisfied are you with the quality of your current lead generation information?

*
13. Does your lead management/generation tool allow you to score your leads? If no, what product do you use for lead scoring?

*
14. Which of the following tools are your preferred data sources for sales prospecting?

*
15. How often do you provide lead generation reports to sales executives?

*
16. Which of the following Web analytics data are you currently providing your sales team? (Choose all that apply.)

*
17. Of the following, please select the three types of information valued most by your sales team.

*
18. How much do you spend each year on marketing and sales analytics tools?

*
19. Is your current budget likely to increase?

*
20. Who within your organization manages/approves this expense? If Committee/Joint Decision, please indicate the departmental budget usually responsible for these purchases.

*
21. What Web analytic capability are you missing now--and need most--to improve the productivity of your sales team?

*
22. Would you like to be entered into a drawing to win an Apple iPad?

*
24. Would you also like to join a Beta program for a new Web-based sales lead analytics tool?